Public Relations Introduction

What is the main goal of public relations?
Building relationships and managing reputation
Increasing sales
Generating media coverage
Creating advertisements
Which of the following is NOT a key element of effective communication in public relations?
Clarity
Consistency
Transparency
Persuasion
What is the purpose of a press release in public relations?
Which social media platform is most commonly used for public relations activities?
Facebook
Twitter
Instagram
LinkedIn
What is the primary role of a public relations practitioner?
Managing crisis situations
Writing press releases
Building relationships with stakeholders
Conducting market research
Which of the following is an example of proactive public relations?
Issuing a statement addressing a potential crisis before it escalates
Organizing a charity event to enhance the organization's reputation
Responding to negative media coverage after it has been published
Conducting market research to understand customer preferences
What is the purpose of media monitoring in public relations?
To track and analyze media coverage and sentiment towards the organization
To create advertisements
To generate sales leads
To measure social media engagement
Which of the following is NOT a common public relations tool or tactic?
Press releases
Social media management
Crisis communication plans
Advertising campaigns
What is the purpose of a crisis communication plan in public relations?
Which of the following is an example of earned media in public relations?
Paid advertisements
Sponsored social media posts
Positive news coverage resulting from a press release
Direct mail campaigns
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