Advertising is .......... , publicity is..........
what you pay for , what you pray for
what you pray for, what you pay for
what you eat , what you drink
none of the above
....... refers to the value a company gets from its brand, customer base and reputation associated with its intellectual property.
Goodwill
Money
Reputation
Brand image
External Stakeholders include
Customers
Media
Government bodies
all of the above
What are the common types of advertising?
Brand advertising
B2B advertising
Institutional advertising
Retail advertising
All of the above
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