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In the digital world, Agile Marketing is all about technology.

Opinions are more important than validating learnings in Agile Marketing.

Agile Marketing is flexible.

Following a plan rather responding to change is one of Agile Marketing values.

1/3 is more than 30%

Many small experiments over a few large bets is another value of Agile Marketing.

Digital Transformation is all about investing only in technology, easy-peasy.