Social Media 2021 Quiz
Which was the most popular search on Google?
Olympic Games
Duke of Edinburgh's death
Travel restrictions in UK
Euro 2020 Final
This four topics earned the highest number of mentions during the year on Twitter. Which one had the top volume?
UK in Argentina's British vs. American English tweet
HM the Queen's 95th birthday
UK in Colombia's statement on May's riots
Duke of Edinburgh's In Memoriam posts
Which was the age group that used Instagram the most?
18-24
25-34
35-44
45-54
55+
True or False: Wednesday between 2 AM and 6 AM is the most recommended time to post on Instagram?
True
False
True or False: chevening.org/apply was the most shared link on Twitter this year?
True
False
Select the estimated number of total publications from all Facebook pages in the region:
10688
8790
15893
13500
This year we increased our Facebook engagement rate in ___, in comparison to 2020:
3.57%
1.44%
2.72%
2.90%
Select one or more of the recommendations we gave out this year:
Go local: use content tailored to your local audiences and involve your community in your messages.
Fun and interactive content: especially when soft power issues can benefit from this approach.
Use long, monotone videos for institutional announcements.
Ignore all the consular requests on your channels.
Embrace your HMA's personality to engage your audiences.
Go big or go home: publish images with the brightest, boldest and with heaviest resolution available.
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