Which Superhero is Your Social Media Strategy?
Which Superhero is Your Social Media Strategy?
 

Social media is a powerful tool for businesses to reach out and connect with their customers, but it isn't always easy or intuitive to figure out the best way to use it. Are you using the right platform? Have you thought of creative ways to engage your followers? Are you targeting the right audience?

Take this quiz to find out which superhero best represents your social media strategy — and get some tips for improvement! You may be surprised at what characteristics you share with your chosen hero.

Let’s get started!


Your business has a social media presence
Agree
Don't Know
Disagree
Social media helps your business connect directly with its target audience and build its brand
Agree
Don't Know
Disagree
We share valuable content that persuades people to become followers and email subscribers
Agree
Don't Know
Disagree
Relationship-building on social media does not happen overnight
Agree
Don't Know
Disagree
Posting on social media has been a cost-effective way of getting people to know about your business
Agree
Don't Know
Disagree
Your business social media accounts have connected with influencers in your industry
Agree
Don't Know
Disagree
Your company’s social media is reaching an audience of potential customers
Agree
Don't Know
Disagree
Your business is most active on the social platform your potential customers prefer
Agree
Don't Know
Disagree
Your social media accounts are actively engaging and building relationships
Agree
Don't Know
Disagree
Your business is using social media in addition to other marketing tactics
Agree
Don't Know
Disagree
None of your followers have been purchased
Agree
Don't Know
Disagree
The voice of your social media accounts is not corporate, but human
Agree
Don't Know
Disagree
Your business accounts are 2 years old or more
Agree
Don't Know
Disagree
Your social media strategy prioritizes connections more than the size of your audience
Agree
Don't Know
Disagree
You company's social media accounts are regularly sharing information your audience finds valuable
Agree
Don't Know
Disagree
Your social media profiles are consistent across all the platforms you use
Agree
Don't Know
Disagree
You have researched the habits of your target audience and know where they hang out
Agree
Don't Know
Disagree
Your company is posting regularly to your social media accounts
Agree
Don't Know
Disagree
You are asking for comments about your services or products
Agree
Don't Know
Disagree
Your business has a documented social media strategy
Agree
Don't Know
Disagree
Your business social media accounts are strategically sharing content from select followers
Agree
Don't Know
Disagree
Your business does not overuse links in social media posts
Agree
Don't Know
Disagree
Your business accounts are occasionally posting promotions to social media groups or pages
Agree
Don't Know
Disagree
You are using social media to research your competitors as well as potential customers
Agree
Don't Know
Disagree
Your company acts on the feedback received through social media
Agree
Don't Know
Disagree
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