Module 1: Advertising Concepts
Test Your Advertising Knowledge
Welcome to the Advertising Concepts Quiz! This quiz is designed to help you assess your understanding of the fundamental principles of advertising. Whether you're a student, a marketing professional, or just a curious mind, this quiz will challenge your knowledge and improve your skills.
- 10 multiple-choice questions
- Covering key advertising concepts
- Instant feedback on your answers
Which of the following is NOT a component of advertising?
Usually personal in nature
Paid form of communication
Sponsor is identified
Tries to inform, persuade, or influence the audience
Uses mass media
Which of the following is considered to be a fundamental concept of advertising?
Strategy
Creative idea
Media
All of the above
The ________ is the ad’s central idea that grabs your attention and sticks in your memory.
Creative concept
Advertising strategy
Creative execution
Creative media
Tagline
Which of the following is NOT a role that advertising plays in business and in society?
Marketing
Communication
Economic
Network
The classification to which a product is assigned is known as the ________.
Goods
Services
Product category
Product mix
The marketing mix is also known as the ________.
Four Es
PSI
P matrix
Four Ps
The distinctive identity of a particular product that distinguishes it from its competitors is known as the ________.
Advertising
Brand
Price
Tagline
Which of the following is NOT considered a “key player” in advertising?
Media
Advertiser
Government
Ad agency
When an advertiser hires an advertising agency, the advertiser becomes the agency’s ________.
Customer
Client
Vendor
Supplier
In which type of advertising agency does an advertiser produce its own advertising?
Agency-of-record
Home Agency
In House Agency
Advertising department
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