Module 1: Advertising Concepts

Which of the following is NOT a component of advertising?

Which of the following is considered to be a fundamental concept of advertising?

The ________ is the ad’s central idea that grabs your attention and sticks in your memory.

Which of the following is NOT a role that advertising plays in business and in society?

The classification to which a product is assigned is known as the ________.

The marketing mix is also known as the ________.

The distinctive identity of a particular product that distinguishes it from its competitors is known as the ________.

Which of the following is NOT considered a “key player” in advertising?

When an advertiser hires an advertising agency, the advertiser becomes the agency’s ________.

In which type of advertising agency does an advertiser produce its own advertising?