Intro to Media and Society
Explore Media and Society
Test your knowledge on the interaction between media and society with our comprehensive quiz! This quiz covers various topics within media studies, including convergence, media effects, and cultural implications, helping you deepen your understanding.
Key Features:
- 39 thought-provoking questions
- Multiple-choice and checkbox formats
- Instant feedback on your answers
Convergence takes place when content that has traditionally been confinedto one medium
Appears in a new medium
Appears on multiple media channels
Appears in feature films
Is bought by another corporation
The mass media...
Direct people’s attention toward the codes ofacceptable behavior
Tell us what and who count in our world andwhy
Help people to understand themselves
All of these
A mass media conglomerate is successful when...
The educational value of its contentoutweighs the importance of profit
It bows down to pressure from otherconglomerates
It maximizes revenue and profit at allcosts
All of these
In the communication process, the source...
Is the transmitter
Encodes the message
Is the same as the channel
Decodes the message
People who support media conglomeration argue that...
Big companies can take greater risksthan small companies can take oncontent
Conglomeration has nothing to do withglobalization
New digital technologies are irrelevant
All of these
The development of new media channels has encouraged mass audiences to...
Read more books
Tune out completely
Consolidate
Fragment
Media fragmentation may...
Make it difficult for society to talk to itself
Provide more opportunity for a diversity ofmedia voices
Limit the opportunity
All of these
Media literacy skills include...
An understanding of the commercial forcesbehind media
An awareness of political influences thatshape media materials
An ability to think through the ethicalimplications of media firms’ activities
All of these
Critics of mass media are concerned that the media’s culturalpresentations...
Encourages passive consumption
Are encouraged by political and economicmanipulation
Diminish cultural quality
All of these
Cultivation research...
Tends to regard TV violence as a source ofrelease for audiences
Does not concern itself with powerrelationships in society0
Tends to regard TV violence as a factorthat reinforces power relationships
Focuses only on news and education, not onentertainment
Which of the following is not a common criticism of mass media?
Mass media reinforces stereotypes
Mass media leads to illiteracy in youngergenerations
Mass media is subject to political ideologies
Mass media is used to manipulate matters ofpolitics and the economy
When U.S. Producers use audience segmentation strategies to attractadvertisers or to cultivate consumer loyalty, the strategies inevitably
Reflect media fragmentation and audience
Lower the number of American consumersthat go to the producers’ products
Encourage globalization
All of these
The “hypodermic needle” concept of mass communication...
Was shared by the early researchersinterested in propaganda
Held that mass communication was powerfuland direct
Held that people had little control over howthey reacted to mass media messages
All of these
Harold Laswell and other researchers feared that mass media could beused...
O undermine democracy0
As weapons of persuasion
For propaganda purposes
All of these
Mass media outlets are
Technological instruments
Limited to digital technology
Companies that that send out messagesvia mass media
All of these
Critics of media conglomerates argue that cross-media strategies...
Allow a small number of huge firms to dictatewhat we see
Dominate most of the important channels ofcommunication
Turn many communication channels into“retreads”
All of these
Cultural colonialism is the exercise of control over an area or people by adominant power through the use of...
Physical strength or military force
Cultural materials that reflect values andbeliefs
Educational outreach and aid
All of these
Hard sell ads are..
Messages that combine information aboutthe product with intense attempts to get theconsumer to purchase it as soon as possible
Aimed mostly to create good feelings aboutthe product or service
Sometimes combined with soft sell andinformational ads to create long-form adslike you might see on QVC or HSN0
Both a and c
Which of the following are ways to fund media products when production isalready complete?
Direct sales
Rentals
License fees
Usage fees
All of these
The primary genres of media content include...
Entertainment, media, news, advertising,public relations5respondents5
Entertainment, news, information,education, advertising
Advertising, education, public relations,information, entertainment
Advertising, public relations, news,information, entertainment
Entertainment formulas...
Evolve over time
Provide very little room for variation
Ultimately increase risk
All of these
Educational media products...
Are purposefully crafted to teach peoplespecific ideas about the world in specificways
Account for billions of dollars of revenueannually
Extend far beyond textbooks and otherprinted materials0
All of these
Vertical integration, used by media conglomerates for decades, involves theconsolidation and ownership of...
Production
Exhibition
Distribution
All of these
The development of digital technology has made deadlines less and lessimportant in the journalism profession.
True
False
Scholars who study media effects tend to have little interest in televisionprograms that contain acts of violence.
True
False
Mass media research involves the use of systematic methods to understandor solve problems regarding mass media.
True
False
According to the Chicago School, media lack the power to bring disparateindividuals together due to limited reach and frequency.
True
False
Decoding is the process by which the receiver translates the source’sthoughts and ideas so that they have meaning.
True
False
Across all channels of the television, argues Gerbner, TV violence is a kindof ritual ballet that acts out social power.
True
False
Financing the media can general be divided into two categories – money tofund new production and money to pay for already completed products.
True
False
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