Intro to Media and Society

A vibrant and engaging graphic showcasing different media formats like television, newspapers, and digital platforms, interconnected with arrows to represent convergence, set against a backdrop of a cityscape.

Explore Media and Society

Test your knowledge on the interaction between media and society with our comprehensive quiz! This quiz covers various topics within media studies, including convergence, media effects, and cultural implications, helping you deepen your understanding.

Key Features:

39 thought-provoking questions
Multiple-choice and checkbox formats
Instant feedback on your answers

39 Questions10 MinutesCreated by AnalyzingMedia42

Convergence takes place when content that has traditionally been confinedto one medium

Appears in a new medium

Appears on multiple media channels

Appears in feature films

Is bought by another corporation

The mass media...

Direct people’s attention toward the codes ofacceptable behavior

Tell us what and who count in our world andwhy

Help people to understand themselves

All of these

A mass media conglomerate is successful when...

The educational value of its contentoutweighs the importance of profit

It bows down to pressure from otherconglomerates

It maximizes revenue and profit at allcosts

All of these

In the communication process, the source...

Is the transmitter

Encodes the message

Is the same as the channel

Decodes the message

People who support media conglomeration argue that...

Big companies can take greater risksthan small companies can take oncontent

Conglomeration has nothing to do withglobalization

New digital technologies are irrelevant

All of these

The development of new media channels has encouraged mass audiences to...

Read more books

Tune out completely

Consolidate

Fragment

Media fragmentation may...

Make it difficult for society to talk to itself

Provide more opportunity for a diversity ofmedia voices

Limit the opportunity

All of these

Media literacy skills include...

An understanding of the commercial forcesbehind media

An awareness of political influences thatshape media materials

An ability to think through the ethicalimplications of media firms’ activities

All of these

Critics of mass media are concerned that the media’s culturalpresentations...

Encourages passive consumption

Are encouraged by political and economicmanipulation

Diminish cultural quality

All of these

Cultivation research...

Tends to regard TV violence as a source ofrelease for audiences

Does not concern itself with powerrelationships in society0

Tends to regard TV violence as a factorthat reinforces power relationships

Focuses only on news and education, not onentertainment

Which of the following is not a common criticism of mass media?

Mass media reinforces stereotypes

Mass media leads to illiteracy in youngergenerations

Mass media is subject to political ideologies

Mass media is used to manipulate matters ofpolitics and the economy

When U.S. Producers use audience segmentation strategies to attractadvertisers or to cultivate consumer loyalty, the strategies inevitably

Reflect media fragmentation and audience

Lower the number of American consumersthat go to the producers’ products

Encourage globalization

All of these

The “hypodermic needle” concept of mass communication...

Was shared by the early researchersinterested in propaganda

Held that mass communication was powerfuland direct

Held that people had little control over howthey reacted to mass media messages

All of these

Harold Laswell and other researchers feared that mass media could beused...

O undermine democracy0

As weapons of persuasion

For propaganda purposes

All of these

Mass media outlets are

Technological instruments

Limited to digital technology

Companies that that send out messagesvia mass media

All of these

Critics of media conglomerates argue that cross-media strategies...

Allow a small number of huge firms to dictatewhat we see

Dominate most of the important channels ofcommunication

Turn many communication channels into“retreads”

All of these

Cultural colonialism is the exercise of control over an area or people by adominant power through the use of...

Physical strength or military force

Cultural materials that reflect values andbeliefs

Educational outreach and aid

All of these

Hard sell ads are..

Messages that combine information aboutthe product with intense attempts to get theconsumer to purchase it as soon as possible

Aimed mostly to create good feelings aboutthe product or service

Sometimes combined with soft sell andinformational ads to create long-form adslike you might see on QVC or HSN0

Both a and c

The primary genres of media content include...

Entertainment, media, news, advertising,public relations5respondents5

Entertainment, news, information,education, advertising

Advertising, education, public relations,information, entertainment

Advertising, public relations, news,information, entertainment

Entertainment formulas...

Evolve over time

Provide very little room for variation

Ultimately increase risk

All of these

Educational media products...

Are purposefully crafted to teach peoplespecific ideas about the world in specificways

Account for billions of dollars of revenueannually

Extend far beyond textbooks and otherprinted materials0

All of these

Vertical integration, used by media conglomerates for decades, involves theconsolidation and ownership of...

Production

Exhibition

Distribution

All of these

The development of digital technology has made deadlines less and lessimportant in the journalism profession.

True

False

Scholars who study media effects tend to have little interest in televisionprograms that contain acts of violence.

True

False

Mass media research involves the use of systematic methods to understandor solve problems regarding mass media.

True

False

According to the Chicago School, media lack the power to bring disparateindividuals together due to limited reach and frequency.

True

False

Decoding is the process by which the receiver translates the source’sthoughts and ideas so that they have meaning.

True

False

Across all channels of the television, argues Gerbner, TV violence is a kindof ritual ballet that acts out social power.

True

False

Financing the media can general be divided into two categories – money tofund new production and money to pay for already completed products.

True

False

A conflict of interest can arise when conglomerates with a direct stake inbusiness outside of journalism own many of the media outlets through whichthe public is informed.

True

False

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