Quarterly Quiz Q2 2018 - APAC_T1 Pacific & China
Welcome to our Quarterly Quiz!
Please read the following instructions before starting the quiz:
There is always ONE correct answer UNLESS stated "multiple correct answers", in which case you have to select more than one good answer.
You have to click on 'NEXT' after each category to move on.
You won't be able to go back to the previous category once you clicked on 'NEXT'.
You have to complete the quiz to have your results captured. If you stopped in between, your results may not be accounted for.
Your results + the correct answers will be shown to you when you finish the quiz.
GOOD LUCK :)
Welcome to our Quarterly Quiz!
Please read the following instructions before starting the quiz:
There is always ONE correct answer UNLESS stated "multiple correct answers", in which case you have to select more than one good answer.
You have to click on 'NEXT' after each category to move on.
You won't be able to go back to the previous category once you clicked on 'NEXT'.
You have to complete the quiz to have your results captured. If you stopped in between, your results may not be accounted for.
Your results + the correct answers will be shown to you when you finish the quiz.
GOOD LUCK :)
Please select your Office:
Please select your Team:
Please select when you started at Criteo
Where do we serve banners for app campaigns?
App inventory
Mobile web inventory
App and mobile web inventory
Desktop inventory
Which metric do we look at to qualify clients for App Retargeting?
Daily Active Users (DAU). And we expect the app to have at least 10,000 a day per Operating System to be significant.
Monthly Active Users (MAU). And we expect the app to have at least 300,000 a month per Operating System to be significant
Monthly Visitors. And we expect the app to have at least 600,000 a month to be significant
Downloads. And we expect at least 100,000 downloads per Operating System
Which of the following are the best/most natural fit for Criteo App Retargeting campaigns? (Multiple correct answers)
Companies that sell a service, such as Uber
Ecommerce companies that have apps selling products
OTA’s that have apps, like Booking.com or Kayak
All of them would be a natural fit
Which of the following is NOT the preferred integration method for app retargeting?
App Events SDK
App Events API
Mobile Measurement Partners
There is no preferred integration method
What is the key metric to track performance in App Retargeting campaigns?
COS or CPO, whatever the client’s web KPI metric is
Cost per app install
New app customer rate
Landing Rate
Which of the following is correct about how performance of app campaigns compare to web? (Multiple correct answers)
Conversion rate of app campaigns is higher
Conversion rate of app campaigns is lower
User reach of app campaigns is higher
User reach of app campaigns is lower
Should my App Retargeting campaign spend more or less than my web retargeting campaign?
Depends on the advertiser – some clients have apps that receive more traffic than their websites, in which case the app should see higher spend
Web campaigns will always see higher spend
Depends on the vertical – higher spend in app for travel, lower for retail
App install campaigns should see higher spend than web retargeting, but that is not the case for app retargeting campaigns
Which parameters are recommended when launching App Retargeting? (Multiple correct answers)
Hashed email collection for Cross Device
App deeplinking event for Facebook DPA
Universal Links for redirection on iOS
No specific parameter is recommended
Upon clicking on an app retargeting banner, a user who no longer has the app will be ….
�. Redirected to the app store to install the advertiser’s app
� redirected to the advertiser’s mobile site
� redirected to a blank page in the mobile web browser
� redirected to an error page in the app they are currently browsing
Your client uses an MMP, but they don’t want to launch Criteo App Retargeting because the integration is too complex and time-intensive. What should you do?
Check with TS to see if their set-up is compatible with the App Lite Integration
Tell the client to integrate App Retargeting via the Criteo SDK instead
Launch App Retargeting with a static campaign instead of dynamic
Tell the client to focus on mobile web users
Which of the following is NOT true about the App Lite integration?
During the integration process, TS can check the if the client’s event structure in the MMP is compatible with the Lite Integration
The client passes us a reduced number of events and does not need to release an update to their app in order to launch App Retargeting with the Lite Integration
It is not possible to run dynamic banners on clients with the Lite Integration
It is not possible to launch an App Install campaign on clients with the Lite Integration
Which audiences should the ideal CCA campaign target? (Multiple correct answers)
Users who have never been to the client's website
Lapsed visitors who have never purchased
Lapsed buyers who have not purchased in 30+ days
Recent visitors
How long should you wait before launching a CCA campaign for a new Criteo client in order to let the engine collect enough data for the user scoring?
5 days
1 month
3 months
1 year
How does the Criteo Engine score users for CCA campaigns?
It looks at users' historic products browsed across advertisers & computes unique scores for each user against 3rd party data segments
It looks at users’ historic products browsed across advertisers & computes unique scores for each user against the client’s model customer
It looks at users’ historic brands preferences & computes unique scores for each user against our client’s model customer
It looks at users’ historic color preferences & computes unique scores for each user against our client’s model customer
Which answer displays ALL formats that are available to CCA campaigns?
Desktop, Mobile Web & App
Desktop & Video
Desktop, Mobile Web & App, Video
Desktop, Mobile Web & App, Video, Facebook & Instagram
What type of creatives can be used for CCA campaigns? (Multiple correct answers)
Static banners
Dynamic banners
Coupons can be used for CCA campaigns
Coupons cannot be used for CCA campaigns
What type of data can currently be used for CCA campaigns?
Data aggregated at Product Category level (Google categories only)
Data aggregated at Product Category level (Google categories as well as brands and colors)
Data aggregated at Vertical level
Data aggregated at Vertical and Product Category level (Google categories only)
What is the use of user percentiles? (Multiple correct answers)
Control volume of context 0 users
Allows the campaign to target the most highly qualified X% of users (smart engine selection)
Limit the audience of your CCA campaign (random selection, like sampling)
Control volume of mid funnel prospects
What is best practice for adjusting user percentile in traditional CCA campaigns?
No more than 2% at a time. As frequent as you want.
No more than 2% at a time. At least 48 hours between updates.
No more than 5% at a time. As frequent as you want.
No more than 5% at a time. At least 48 hours between updates.
If your CCA campaign is over delivering, which of the below actions can be taken to lower it? (Multiple correct answers)
Reduce CPC
Decrease user percentile
Turn DPA off
Deactivate smoothing
If your campaign is delivering less spend than you’d expect, what two courses of action should you take? (Multiple correct answers)
Activate smoothing
Increase user percentile
Reduce CPC and use sampling in addition
Increase CPC
What can you do if your CCA campaign shows a poor New Customer Rate? (Multiple correct answers)
Adjust the user percentile to more precisely target the top % of users
Gently increase CPCs in order to boost volume
Onboard pushback CRM file
If after implementing the pushback file NCR is low for the mid funnel section, increase days since last visit window
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