Information architecture part 1-5

Grouping those objects into categories, creating the right context for the users
Organizing
Labeling
Structuring
Figure out what to call categories, and the navigation structure.
Structuring
Labeling
Organizing
Find-ability is a critical success-factor for usability.
Researching and gathering quantitative and qualitative data
Re-finding
Lobster trapping
UX is the process to design something that makes the user to not have to think.
Indiscriminate drift netting
Location, Alphabet, Time, Category, Hierarchy
IA must balance the needs of the user with the goals of the business
There is a bid difference between how an android user and a Mac user navigate. This is why it’s hard for users to change to a different OS
There is only a certain amount of information the user is able to take in at one time and process
The Perfect catch
Information is the bridge that brings them together
Determining the level of granularity in the information and how to relate them to each other.
Organizing
Structuring
Labeling
What is correct for IA?
Making information findable and understandable
Is invisible
Practice focused on bringing principles of design and architecture to the digital landscape
Shaping information products and experiences to support usability, find-ability and understanding
The synthesis of organization, labeling, search and navigation systems with digital, physical and cross-channel ecosystems
Data is meant to be taken in and being processed to knowledge
Researching and gathering quantitative and qualitative data
Re-finding
Lobster trapping
UX is the process to design something that makes the user to not have to think.
Indiscriminate drift netting
Location, Alphabet, Time, Category, Hierarchy
IA must balance the needs of the user with the goals of the business
There is a bid difference between how an android user and a Mac user navigate. This is why it’s hard for users to change to a different OS
There is only a certain amount of information the user is able to take in at one time and process
The Perfect catch
Information is the bridge that brings them together
What is correct for context?
Document, datatypes, content objects, volume, existing structures
Business goals, funding, culture, technology, resources constraints
Goals, cultures, mission e.g. Are unique to each organization. Ia must be uniquely matched to all context
There is no clear answer, must be studied in the field
What is correct for content?
They are all people with different information needs, knowledge and behaviors to translate the data.
Document, datatypes, content objects, volume, existing structures
€The stuff” that makes your app/website
Goals, cultures, mission e.g. Are unique to each organization. Ia must be uniquely matched to all context
There is no clear answer, must be studied in the field
What is correct for Users?
There is no clear answer, must be studied in the field
They are all people with different information needs, knowledge and behaviors to translate the data.
€The stuff” that makes your app/website
Goals, cultures, mission e.g. Are unique to each organization. Ia must be uniquely matched to all context
What factors are the content built of:
Ownership: who creates and owns the content? How much is produced by the users? This is things that affects the level of control on your platform.
Format: the type of the documents. Databases, pdf’s, products, catalogues e.g.
Guides: Links to related subjects
Headings: Labels that describe the content and establish a hierarchy within the content through font size, font color etc.
Contextual links: Hyperlinks to chunks of info. E.g. Related products, articles
Structure: All documents are not created equal, e.g. Manuals vs memos. (different structure for different content)
Metadata: Metadata describes the content and/or the structure of it. To what extent has the metadata been created? Is it tagged manually or automatically? Are you starting from scratch? E.g. tags
€Volume: How much content is there?
Dynamism: How much new data will be added and how much will the content grow?
The too simple model:
The Too-simple model is the most common but also the most problematic
It rarely happens this way because most of the time when we search for something we don’t know exactly what we want. Users usually poke around on websites, not sure what to find.
The Perfect catch
Known item seeking
Exploratory seeking
Exhaustive research
Need it again
€The right thing”
€A few good things”
€Everything”
€Re-finding”
Lobster trapping
€A few good things”
Exploratory seeking
Exhaustive research
€Everything”
Known item seeking
€The right thing”
Indiscriminate drift netting
€A few good things”
Exhaustive research
€Re-finding”
Need it again
€The right thing”
€Everything”
The user is looking for the right answer: ”how many people lives in Stockholm?” *search-click* ”the answer is: 789 024”. The perfect catch is applicable with the too-simple model
Researching and gathering quantitative and qualitative data
Re-finding
Lobster trapping
UX is the process to design something that makes the user to not have to think.
Indiscriminate drift netting
Location, Alphabet, Time, Category, Hierarchy
IA must balance the needs of the user with the goals of the business
There is a bid difference between how an android user and a Mac user navigate. This is why it’s hard for users to change to a different OS
There is only a certain amount of information the user is able to take in at one time and process
The Perfect catch
Information is the bridge that brings them together
The user don’t really know what he is looking for. Searching for useful items and where to learn more. The user is not looking for ”the perfects catch” because he would not know if he had found it or not when seeking it. Searching for good hotels, restaurants
Researching and gathering quantitative and qualitative data
Re-finding
Lobster trapping
UX is the process to design something that makes the user to not have to think.
Indiscriminate drift netting
Location, Alphabet, Time, Category, Hierarchy
IA must balance the needs of the user with the goals of the business
There is a bid difference between how an android user and a Mac user navigate. This is why it’s hard for users to change to a different OS
There is only a certain amount of information the user is able to take in at one time and process
The Perfect catch
Information is the bridge that brings them together
€Catch every fish in the sea” Leave no stone unturned. Searching for articles about a subject and read every article to gather information
Researching and gathering quantitative and qualitative data
Re-finding
Lobster trapping
UX is the process to design something that makes the user to not have to think.
Indiscriminate drift netting
Location, Alphabet, Time, Category, Hierarchy
IA must balance the needs of the user with the goals of the business
There is a bid difference between how an android user and a Mac user navigate. This is why it’s hard for users to change to a different OS
There is only a certain amount of information the user is able to take in at one time and process
The Perfect catch
Information is the bridge that brings them together
Some info that you don’t want to loose because you might want to read it again. Bookmarking and tagging makes this possible.
Researching and gathering quantitative and qualitative data
Re-finding
Lobster trapping
UX is the process to design something that makes the user to not have to think.
Indiscriminate drift netting
Location, Alphabet, Time, Category, Hierarchy
IA must balance the needs of the user with the goals of the business
There is a bid difference between how an android user and a Mac user navigate. This is why it’s hard for users to change to a different OS
There is only a certain amount of information the user is able to take in at one time and process
The Perfect catch
Information is the bridge that brings them together
What fits for negative IA and things to avoid?
No structure
2 search fields for differens content
Organized stuff by the Z-model
Vertical design
Unintegrated sub-sites
Extreme polyhierachy
Content categorized and sub-categorized
A distinct structure
Slang-words
What fits for good IA and things to strive for?
Minimizing the amount of clicks
Prioritize, tag and structure information
Inconsistent navigation
Uncontrollable navigation elements
Unintegrated sub-sites
Organized stuff by the Z-model
Vertical design
Content categorized and sub-categorized
What does LATCH stand for?
Researching and gathering quantitative and qualitative data
Re-finding
Lobster trapping
UX is the process to design something that makes the user to not have to think.
Indiscriminate drift netting
Location, Alphabet, Time, Category, Hierarchy
IA must balance the needs of the user with the goals of the business
There is a bid difference between how an android user and a Mac user navigate. This is why it’s hard for users to change to a different OS
There is only a certain amount of information the user is able to take in at one time and process
The Perfect catch
Information is the bridge that brings them together
What is UX?
Researching and gathering quantitative and qualitative data
Re-finding
Lobster trapping
UX is the process to design something that makes the user to not have to think.
Indiscriminate drift netting
Location, Alphabet, Time, Category, Hierarchy
IA must balance the needs of the user with the goals of the business
There is a bid difference between how an android user and a Mac user navigate. This is why it’s hard for users to change to a different OS
There is only a certain amount of information the user is able to take in at one time and process
The Perfect catch
Information is the bridge that brings them together
What is the first thing a designer does?
Researching and gathering quantitative and qualitative data
Re-finding
Lobster trapping
UX is the process to design something that makes the user to not have to think.
Indiscriminate drift netting
Location, Alphabet, Time, Category, Hierarchy
IA must balance the needs of the user with the goals of the business
There is a bid difference between how an android user and a Mac user navigate. This is why it’s hard for users to change to a different OS
There is only a certain amount of information the user is able to take in at one time and process
The Perfect catch
Information is the bridge that brings them together
What is a mental model?
Researching and gathering quantitative and qualitative data
Re-finding
Lobster trapping
UX is the process to design something that makes the user to not have to think.
Indiscriminate drift netting
Location, Alphabet, Time, Category, Hierarchy
IA must balance the needs of the user with the goals of the business
There is a bid difference between how an android user and a Mac user navigate. This is why it’s hard for users to change to a different OS
There is only a certain amount of information the user is able to take in at one time and process
The Perfect catch
Information is the bridge that brings them together
What is cognitive load?
Researching and gathering quantitative and qualitative data
Re-finding
Lobster trapping
UX is the process to design something that makes the user to not have to think.
Indiscriminate drift netting
Location, Alphabet, Time, Category, Hierarchy
IA must balance the needs of the user with the goals of the business
There is a bid difference between how an android user and a Mac user navigate. This is why it’s hard for users to change to a different OS
There is only a certain amount of information the user is able to take in at one time and process
The Perfect catch
Information is the bridge that brings them together
What year did Paul Saul Wurman use the term ”information” in the same context as using the term ”architecture”
1976
1970
1967
1987
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