Chapter 6 quiz

Consumers are likely to buy a product when...
it is easily accessible and inexpensive
it is in the clearance section
it is the last one on the shelf
they see someone else with the same product in line
Which is a part of the consumer decision making process?
Customer loyalty
The environment
Psychological influences
All of the Above!
What type of item may you buy when using Extended Decision Making?
a car
a candy bar
a cup of coffee
groceries
What is at the top of the Hierarchy of Needs?
Psychological needs
Safety needs
Social needs
Self-Actualization Needs
What type of decision making are you doing when you go shopping for something you regularly buy?
Routinized response behavior
Extended decision making
Limited decision making
Impulse buying
Situational influences result from circumstances, time, and location.
True
False
Psychological influences are from childhood memories only.
True
False
A motive is an internal energizing force that directs a persons activities towards satisfying needs or goals.
True
False
True or false, do safety needs come before Esteem needs?
True
False
Mrs. Johnson is the best marketing teacher.
True
False
List 2 brands or products you could recognize based off the advertising song or jingle.
0
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