Week 4: Social Marketing Fundamentals Quiz

True or False - Invoca can tell you which Facebook Ad you came from after clicking through and calling from the Landing page

True

False

True or False - With the Invoca for Facebook Integration, we can send Signal names to the Facebook platform to generate audiences (Assuming the callers phone number is matched in Facebook)

True

False

True or False - With the Invoca for Facebook Integration, you can find Look-a-like audiences based on Signal Conversion Events (Assuming the callers phone number is matched in Facebook)

True

False

True of False - There is no such thing as "Organic Reach" or an "Organic Post" in Facebook

True

False

True or False - In the scenario below...

1. User is impressed a Paid Facebook Ad from Dish Network

2. User doesn't click ad but later visits dish.com two days later

3. User makes a phone call and converts over the phone

The Invoca for Facebook Integration can credit the Facebook Ad the user was impressed for a Call (Assuming the callers phone number is matched in Facebook).

True

False

True or False - The Invoca for Facebook Integration includes a integration with Instagram for free.

True

False

True or False - Facebook creates look-a-like audiences much like a DMP does

True

False

What percent of time takes place on social platforms, across desktop and mobile?

10%

20%

30%

50%

Which of the follow would NOT be considered a "social" platform

Facebook

Google+

DoubleClick

You can tell a Facebook ad is a "paid" ad by _____.

Golden "Ad" Emblem

"Sponsored" Ad Text

"Paid" ad text

There is no way to distinguish

Which of the following are benefits to the Invoca for Facebook Integration? (Choose all that apply)

Understanding the demographics of customers making calls

Maximize ROI on Social Spend

Creating and targeting audiences with the custom attributes

Optimize targeting and retargeting strategy

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Week 4: Social Marketing Fundamentals Quiz

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