Mass Communication Weeks 1- 4 Revision Quiz

What was the term for a pejorative reference to journalism that features scandal-mongering, sensationalism, jingoism or other unethical or unprofessional practices by news media organisations or individual journalists in the 19th century?
Yellow Journalism
Green Journalism
Red Journalism
Grey journalism
What was the first popular newspaper founded by Benjamin H. Day in 1833 called?
The New York Times
The Chicago Observer
The New York Sun
California Spectator
"We Live In A Twilight World. There Are No Friends At Dusk" is a quote from which Christopher Nolan's movie?
Inception (2010)
Memento (2000)
The Dark Knight (2008)
Tenet (2020)
Memory, trauma, and identity are concepts commonly employed throughout Nolan's films. How are these two related? The key is in slides from Week 2 part B.
The Hypodermic Needle Theory posits that audiences:
Are critical and mass media have barely any influence on them.
Prefer light hearted content such as comedy shows or reality tv and mass media do not affect their lives in any way.
Are passive and mass media messages directly influence their attitudes and behaviours.
Seek mass media for purely educational content.
The Cultivation Theory argues that: (you may choose more than one correct answer)
The media can easily change people's worldviews
The media do not have any power to change people's worldviews as people do not take it seriously.
The media creates a distorted vision of reality
That instead of the media having the influence on changing people's attitudes, it rather reinforces their existing worldviews.
The two main tenets of the Agenda Setting Function Theory are priming and framing. What is priming? You may choose more than one correct answer.
The more attention the media gives to an issue, the more likely the public will consider that issue to be important.
Repetitive reporting of the same issue over a period of time
Media filters and shapes what we see rather than just reflecting stories to the audience.
Priming is in charge of and has control of the selection of content discussed in the media.
The way in which news content is typically shaped and contextualized within the same frame of reference.
What is considered to be the first form of marketing technology/technique?
Illustrations in the local newspaper
Word of mouth
Radio advertisements
Marketing posters
Billboards
What are the 3 objectives of advertising? The key is in slides from Week 3C.
to help the consumer to make the most rational choice
to persuade
to remind
to entertain
to educate
to lie
to tell the truth
to persuade
to inform
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