Digital Marketing & Consumer Behaviour
Master the Digital Marketing Quiz
Test your knowledge in Digital Marketing and Consumer Behavior with our engaging quiz! Whether you're a marketer, a student, or just curious about the digital landscape, this quiz is perfect for you!
- 10 thought-provoking questions
- Multiple choice and text-based responses
- Gain insight into current digital marketing trends
What kind of vocal point you can put in your hotel website?
Photos
Videos
Advertisement
All of the above
Which one is the most influencing and representing hotel website among all the PMS?
GDSs (global distribution systems)
IDSs (Internet distribution systems)
CRSs (central reservation systems)
BFFs (best friends forever)
Which one from the below is wrong as NOT the ways for hotels to use social media to increase their reach
Test all platforms to see what works best
Promote user-generated content
Make sure to link your website to your social media
Ask Mr. Vantzos
What does SEO means?
Search Engine Orientation
Search Engine Optimization
Sorry Easter's Over
Seoul
Why is Digital Marketing important? (More than one answer)
To engage and retain through digital channels
Increased use of digital technology by the target market
It eliminates geographical and time zone constraints, a wider audience
No need to follow traditional ways of marketing
What does "RFID" mean?
Radio frequency identification
Roger forgets ID no.
Roger Federer is dominant
Radio for instruction development
What can't transaction data do?
Track individual buying behavior
Collect transactional data
Identifying what will be bought by whom and what to sell
Identify possibilities of creating business
What doesn't help to identify the "better consumers"?
Your face, your luck
Recency
Frequency
Monetary value
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