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Quizzes > Business & Finance > Business & Industry

Ecommerce Quiz: How Well Do You Know E-Commerce Basics?

Think you can ace this e-commerce fundamentals quiz? Dive in!

Difficulty: Moderate
2-5mins
Learning OutcomesCheat Sheet
Paper art collage of ecommerce icons and quiz elements on a golden yellow background

This ecommerce quiz helps you check your e‑commerce fundamentals - store setup, payment options, and customer retention. Spend about five minutes to spot gaps and pick up a few tips you can use today; no cost and no signup. Begin with the quick e‑commerce check, then sharpen skills with the marketing fundamentals quiz .

In e-commerce, what does the term B2C stand for?
Business to Company
Business to Consumer
Business to Client
Buyer to Consumer
B2C stands for business to consumer, referring to transactions between a company and individual customers. This is the most common e-commerce model used by online retailers. It contrasts with B2B, where businesses sell to other businesses. More details at .
What does SEO stand for in the context of e-commerce?
Secure Electronic Order
Search Engine Optimization
Social Engagement Opportunity
Standard E-commerce Operation
Search Engine Optimization (SEO) refers to the practice of optimizing web content to rank higher in search engine results. It is crucial for driving organic traffic to e-commerce sites. Effective SEO involves keyword research, on-page optimization, and link-building strategies. Learn more at .
Which of the following best describes shopping cart abandonment?
When a seller removes items from the cart for inventory issues
When shoppers place items in the cart but do not complete the purchase
When a carts total price changes unexpectedly during checkout
When a carts contents are lost due to a session timeout
Shopping cart abandonment occurs when shoppers add items to their cart but exit before completing the purchase. This metric helps retailers understand potential obstacles in the checkout process. High abandonment rates often signal usability issues or unexpected costs. For more insights, visit .
Which of the following is a key benefit of using a SaaS e-commerce platform?
Unlimited customization at code level
Lower upfront costs and provider-managed hosting
Total control over server infrastructure
Requires manual server maintenance
SaaS e-commerce platforms are cloud-based solutions hosted by the provider, which reduces infrastructure and maintenance costs for merchants. They offer automatic updates, scalability, and technical support. These platforms typically require lower upfront investment than self-hosted alternatives. See details at .
What metric indicates the percentage of customers who make more than one purchase over a given period?
Unique page views
Cart abandonment rate
Email open rate
Repeat purchase rate
Repeat purchase rate measures the percentage of customers who make more than one purchase over a period of time. It indicates customer loyalty and retention effectiveness. A higher repeat purchase rate suggests strong customer satisfaction and lifetime value. More information at .
In e-commerce site design, what is the purpose of responsive design?
That the website design is minimalist
That the site only works on desktop devices
That the site uses animated graphics extensively
That the website layout adapts to different screen sizes
Responsive web design ensures that a sites layout and elements adjust dynamically to fit different screen sizes and devices. It improves usability and accessibility across smartphones, tablets, and desktops. This approach uses CSS media queries and flexible grids. Learn best practices at .
Which inventory management method minimizes holding costs by scheduling orders based on demand forecasts?
Economic Order Quantity
Drop shipping
First-In, First-Out method
Just-In-Time inventory
Just-In-Time (JIT) inventory is a strategy that synchronizes orders with demand forecasts to minimize inventory holding costs. Products arrive precisely when needed in the production or sales process. JIT reduces storage requirements but requires accurate demand planning. Read more at .
What is the primary purpose of A/B testing in e-commerce optimization?
Forecasting sales trends using AI
Automatically adjusting prices based on demand
Testing two versions of a page to see which performs better
Segmenting products into categories
A/B testing, also known as split testing, involves comparing two versions of a page or email to see which one performs better based on predefined metrics. It allows e-commerce sites to optimize conversion rates and user experience. Statistical significance ensures valid results before making permanent changes. See guidelines at .
Which supply chain strategy integrates manufacturers, warehouses, and retailers to reduce lead times and inventory levels?
Economic Order Quantity method
Cross-docking strategy
Collaborative Planning, Forecasting and Replenishment
Drop shipping fulfillment
Collaborative Planning, Forecasting and Replenishment (CPFR) is a collaborative strategy where manufacturers, suppliers, and retailers share data to improve supply chain efficiency. It reduces lead times, inventory levels, and stockouts through synchronized planning. CPFR fosters stronger partnerships and more accurate demand forecasts. Detailed information at .
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Study Outcomes

  1. Understand e-commerce fundamentals -

    Gain a clear grasp of essential e-commerce concepts, including terminology, business models, and the role of online marketplaces in modern retail.

  2. Identify development stages -

    Recognize the key phases of an e-commerce project - from planning and platform selection to launch and growth - so you know what to anticipate at each step.

  3. Differentiate platform and payment models -

    Learn to distinguish among various e-commerce platforms (hosted vs. self-hosted) and payment solutions, enabling informed decisions for your online store.

  4. Analyze advantages and challenges -

    Assess the pros and cons of running an online business, including cost benefits, scalability, security concerns, and potential obstacles.

  5. Apply best practices -

    Use quiz insights to implement proven strategies for improving user experience, boosting conversions, and optimizing your e-commerce operations.

  6. Evaluate your proficiency -

    Measure your understanding of e-commerce fundamentals with targeted questions, helping you identify strengths and areas for further learning.

Cheat Sheet

  1. E-commerce Business Models -

    Understand the four primary models - B2C, B2B, C2C, and C2B - as defined by sources like the University of Minnesota's Carlson School of Management. Remember the mnemonic "BBCC" (Business-to-Business, Business-to-Consumer, Consumer-to-Consumer, Consumer-to-Business) to quickly recall each type. For example, Amazon is a classic B2C platform whereas Alibaba's business model spans both B2B and B2C.

  2. Key Stages of E-commerce Development -

    Familiarize yourself with the five-phase e-commerce lifecycle from MIT's Sloan School: planning, system design, content creation, testing & security, and launch & operation. A simple SDLC formula - Scope + Design + Develop + Review + Deploy - can help you remember the workflow. Testing often includes SSL configuration checks and simulated checkout flows to ensure PCI compliance.

  3. Payment Models and Gateway Selection -

    Differentiate between payment models (one-time purchase, subscription, freemium) and compare top gateways like Stripe, PayPal, and Authorize.Net, as reviewed by Harvard Business Review. Use the revenue formula Revenue = Number of Transactions × Average Order Value to estimate your cash flow. Quick tip: match a low-fee gateway to high-volume, low-ticket sales to maximize margins.

  4. Advantages vs. Disadvantages of Online Selling -

    Review pros - global reach, 24/7 availability, lower overhead - and cons - security risks, lack of tactile experience - cited in a Forrester Research report. Use the acronym "GLCS" (Global reach, Lower cost, Convenience, Scalability) to recall benefits. Mitigate drawbacks by implementing two-factor authentication and high-resolution product videos.

  5. Hosted vs. Self-Hosted Platforms -

    Compare Shopify (hosted) and WooCommerce (self-hosted) on metrics like setup cost, customization, and maintenance, as outlined in Oxford's Internet Institute studies. A cost - flexibility matrix (Cost ↑ vs. Control ↑) helps you match platform choice to business goals. For instance, small startups often pick hosted solutions for quick deployment, while tech-savvy stores opt for self-hosting to tailor every feature.

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