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Quizzes > Business & Finance

Entrepreneur quiz: Test your startup knowledge

Quick, free startup knowledge quiz. Instant results.

Editorial: Review CompletedCreated By: Jovano Erris NugrohoUpdated Aug 26, 2025
Difficulty: Moderate
2-5mins
Learning OutcomesCheat Sheet
Paper art illustration depicting an entrepreneur quiz on a sky blue background.

This entrepreneur quiz helps you check your startup instincts, from finding a real need to planning money, team, and growth. Get instant results and see where to improve, then dive deeper with our entrepreneurship quiz, startup stages quiz, and startup funding quiz. It takes just a few minutes.

What does the term "Minimum Viable Product" (MVP) refer to in a startup context?
The simplest version of a product that can be released to test the market
The final full-featured product ready for market
A marketing plan for a new product launch
A prototype for internal testing only
An MVP is the most basic version of a product that allows a team to collect the maximum amount of validated learning about customers with the least effort. It's critical for testing assumptions and iterating based on real feedback. Building an MVP helps startups avoid wasted resources on unwanted features. Learn more on .
What is bootstrapping in entrepreneurship?
Outsourcing all development to third-party agencies
Raising large sums from venture capitalists
Using only debt financing to grow your business
Funding a startup exclusively through the founder's personal resources
Bootstrapping means building a company using personal savings and early revenues rather than external funding. It forces entrepreneurs to be resourceful and lean. Many founders choose this approach to retain full ownership and control. For more details see .
Which of the following is a key component of a traditional business plan?
Financial projections
Social media marketing strategy
Employee vacation policy
Corporate holiday calendar
Financial projections outline expected revenues, expenses, and cash flows, forming the plan's financial backbone. They help investors assess viability and founders to set milestones. Other elements like market analysis and operations plan complement these projections. Read more at .
In startup finance, what does "burn rate" refer to?
The rate at which a company acquires customers
Annual revenue growth rate
How fast a company spends its cash reserves
The percentage of equity given to investors
Burn rate measures how quickly a startup spends its available capital, typically monthly. Tracking burn rate is vital to understanding how long you have before needing more funding. It influences runway and strategic decisions. See details on .
What does "runway" signify for a startup?
Investor roadshow schedule
The duration of product development cycle
The period before securing first customer
The time left before cash runs out at current burn rate
Runway indicates how many months a startup can operate before depleting its funds, given its burn rate. It's crucial for planning funding rounds and managing expenses. A longer runway provides more flexibility to pivot or reach milestones. More info at .
What does ROI stand for in a business context?
Rate of Innovation
Revenue over Income
Return on Investment
Ratio of Investors
ROI measures the gain or loss generated by an investment relative to its cost. It's a common way to evaluate the efficiency of different investments. A higher ROI means greater profitability compared to cost. Learn more on .
Which statement correctly distinguishes revenue from profit?
Revenue equals gross margin; profit equals operating margin.
Revenue excludes cost of goods sold; profit includes it.
Revenue is net income after expenses; profit is total sales.
Revenue is total income from sales; profit is income after expenses.
Revenue is the total income generated from sales, while profit is what remains after deducting all expenses. Understanding this distinction is fundamental for evaluating business health. Investors look at both metrics to gauge growth and efficiency. See .
What is "seed funding"?
Initial capital to start developing a new business idea
Government grant for established companies
Debt issued by public corporations
A late-stage funding round before IPO
Seed funding is the earliest round of capital used to validate product and market fit. It often comes from founders, friends, family, or angel investors. This money covers prototypes, market research, and initial operations. More at .
What is the primary purpose of a pitch deck?
To present a concise overview of your business to investors
To secure media coverage
To provide detailed legal contracts
To hire new team members
A pitch deck is a brief presentation that outlines your business model, market opportunity, and traction for potential investors. It's designed to spark interest and secure meetings or funding. Clarity and storytelling are key to a successful deck. Read guidelines at .
In startup terminology, what is a "pivot"?
Changing direction of a business based on validated learning
Increasing marketing budget by 50%
Acquiring a competitor business
Selling off company assets
A pivot is a structured course correction where a startup changes its strategy or product to better meet market needs. It relies on feedback and data rather than guessing. Pivots help companies find sustainable business models. More details at .
What does "product-market fit" mean?
When the market demand exceeds production capacity
When a product's features exceed customer expectations
When a product perfectly matches the needs of a target market
When a product is fully patented and trademarked
Product-market fit is achieved when customers buy enough of your product and recommend it, indicating strong market demand. It's often considered a key inflection point for growth. Without it, scaling efforts usually fail. Learn more at .
Which legal structure commonly provides limited liability protection for small businesses?
Limited Liability Company (LLC)
Sole proprietorship
General partnership
Cooperative association
An LLC separates personal assets from business liabilities, protecting owners from most business debts. It combines limited liability with flexible taxation options. It's popular among small businesses for its simplicity. Details at .
What does CAC stand for in startup metrics?
Corporate Asset Charge
Customer Acquisition Cost
Cash Adjustment Calculation
Customer Action Coefficient
CAC measures how much a company spends to acquire a new customer, including marketing and sales costs. A lower CAC relative to customer lifetime value indicates efficient growth. It's vital for budgeting and scaling. More info at .
How is "churn rate" defined for subscription-based startups?
Rate at which subscribers cancel service
Average subscription fee per user
Rate at which new subscribers join
Percentage of revenue growth per month
Churn rate is the percentage of customers who stop using a service over a given period. Keeping churn low is crucial for maintaining recurring revenue. High churn can undermine growth even with strong acquisition. See .
Which of the following is a component of the Business Model Canvas?
SWOT Analysis
PESTLE Framework
Value Proposition
Balance Sheet Forecast
The Business Model Canvas includes nine building blocks, one of which is the Value Proposition, which describes the benefits customers receive. It helps entrepreneurs visualize and test their business models. Other frameworks like SWOT or PESTLE serve different strategic purposes. More at .
Which valuation refers to a company's worth immediately after receiving new investment?
Pre-money valuation
Post-money valuation
Liquidation valuation
Enterprise valuation
Post-money valuation equals pre-money valuation plus the amount of new investment. It reflects the company's value after the funding round. This metric is key for calculating investor share percentages. Learn more at .
What is a "cap table" in a startup?
A table listing capitalization manufacturers
A record of a company's equity ownership
A financial forecast of cash flow
A schedule of investor meetings
A capitalization table (cap table) details ownership stakes, equity dilution, and value of equity in each round. It's essential for tracking who owns what and how much each round dilutes shares. Accurate cap tables are crucial for fundraising. More at .
In finance, what does IRR measure for a startup investor?
Initial Risk Rating
Internal Rate of Return over the investment period
Instantaneous Revenue Ratio
Inflation-Adjusted Return
IRR calculates the annualized effective compounded return rate that makes the net present value of all cash flows equal zero. Investors use it to compare the profitability of potential investments. A higher IRR indicates a more attractive investment. See .
What does dilution mean for early shareholders?
A reduction in ownership percentage due to new shares issued
An increase in share price
An increase in dividends paid per share
A decrease in company valuation
Dilution happens when a company issues additional shares, reducing existing shareholders' ownership percentages. It's a common consequence of new fundraising rounds. While ownership percentage falls, the overall value may increase if the company's valuation grows. More on .
What is the break-even point for a business?
When expenses exceed revenue
When net profit reaches 50% of revenue
The sales level at which total revenue equals total costs
When gross margin is zero
The break-even point is when a company's revenues cover all fixed and variable costs, resulting in zero profit or loss. It's a key milestone for startups to understand financial viability. Calculating it helps in pricing and budgeting decisions. Learn more at .
What does the "SMART" acronym stand for in goal setting?
Simple, Motivational, Attainable, Realistic, Trackable
Specific, Measurable, Achievable, Relevant, Time-bound
Structured, Measurable, Actionable, Repetitive, Tactical
Strategic, Marketable, Aggressive, Resourceful, Timely
SMART goals are defined to be Specific, Measurable, Achievable, Relevant, and Time-bound, providing clear direction and accountability. They help teams set realistic targets and track progress. This framework improves focus and performance. More at .
How does a convertible note differ from a SAFE?
They are identical instruments with different names
Convertible notes cannot convert to equity; SAFEs always convert to debt
A SAFE is senior debt; a convertible note is always equity
A convertible note is debt with interest and maturity; a SAFE is not debt and has no maturity or interest
A convertible note is structured as debt that accrues interest and has a maturity date, converting to equity later. A SAFE (Simple Agreement for Future Equity) is not debt, has no interest or maturity, and converts under defined conditions. SAFEs simplify early-stage funding. Read more at .
Which term describes the amount investors receive before common shareholders in a liquidation event?
Liquidation Preference
Board Override
Redemption Right
Equity Carve-Out
Liquidation preference ensures that preferred shareholders get paid back their investment (and sometimes a multiple) before common shareholders if the company is sold or liquidated. It protects investors from downside risk. Terms vary by deal and can impact distribution order. More on .
What is a primary challenge for two-sided marketplace startups?
Achieving strong network effects on both user groups
Building a physical storefront
Differentiating branding strategies
Maintaining a fixed price model
Two-sided marketplaces must balance and grow both buyer and seller sides to get positive network effects - each group's value depends on the other's participation. Chicken-and-egg problems often require strategic incentives. Successfully managing these dynamics is critical for scaling. Read more at .
In market sizing, which acronym represents the portion of the market you can realistically capture in the near term?
TAM (Total Addressable Market)
SAM (Serviceable Available Market)
SOM (Serviceable Obtainable Market)
ACV (Annual Contract Value)
SOM (Serviceable Obtainable Market) refers to the segment of SAM that you can realistically capture, accounting for competition and capacity constraints. It's used to make practical revenue forecasts and set achievable targets. Understanding SOM helps investors gauge near-term opportunity. More at .
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Study Outcomes

  1. Evaluate Your Entrepreneurial Strengths -

    By answering curated questions for entrepreneurs, you'll pinpoint your core competencies and identify areas for growth.

  2. Apply Core Entrepreneurship Concepts -

    Review and leverage key principles tested in the entrepreneur quiz to make informed decisions in real-world business scenarios.

  3. Analyze Startup Ideas -

    Use entrepreneurship questions to assess the viability of different business concepts and compare potential opportunities.

  4. Gauge Risk Tolerance and Market Fit -

    Interpret quiz results to understand your comfort with risk and your grasp of market demand fundamentals.

  5. Enhance Business Decision-Making -

    Leverage insights from the entrepreneur test to refine your strategic choices and sharpen your startup instincts.

  6. Identify Next Steps for Your Startup Journey -

    Develop an actionable roadmap based on your quiz performance to confidently decide what business to start.

Cheat Sheet

  1. Lean Canvas Validation -

    Use the Lean Canvas model (Ash Maurya, 2010) to map problem - solution fit in one page; list your top three customer problems and proposed solutions side by side for quick validation. This concise format helps you spot gaps before coding or investing, making it a staple in entrepreneur quizzes and real-world pitch prep (Source: Leanstack).

  2. Unit Economics Mastery -

    Focus on the formula LTV/CAC: Lifetime Value (LTV) divided by Customer Acquisition Cost (CAC) should exceed 3 for a healthy startup (Source: Harvard Business Review). For example, if your average customer pays $300 over their lifetime and costs $80 to acquire, your ratio is 3.75, signaling scalable growth.

  3. TAM, SAM & SOM Analysis -

    Break down markets into Total Addressable Market (TAM), Serviceable Available Market (SAM), and Serviceable Obtainable Market (SOM) to prioritize targets. Remember "TAS" in that order - Total, Available, Obtainable - to ensure you never mix up which slice you can realistically capture (Source: MIT Sloan).

  4. Business Model Canvas Fundamentals -

    Master the nine blocks - Customer Segments, Value Propositions, Channels, Customer Relationships, Revenue Streams, Key Resources, Key Activities, Key Partnerships, and Cost Structure - designed by Osterwalder (Source: Strategyzer). A quick mnemonic: "CVP-CHaRReCK" (Customers, Value, Channels, Relationships, Revenue, Costs, Key resources/activities/partnerships).

  5. Three-Statement Financial Projections -

    Build linked Income Statement, Balance Sheet, and Cash Flow projections to forecast runway and break-even timing (Source: Investopedia). For a back-of-the-envelope check, use Revenue = Price × Units Sold and subtract Fixed plus Variable Costs to estimate monthly burn rate.

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