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Quizzes > Society & Culture

Social Media Quiz: Test Your Knowledge

Quick, free social media trivia to test your knowledge. Instant results.

Editorial: Review CompletedCreated By: Ritu KaulUpdated Aug 25, 2025
Difficulty: Moderate
2-5mins
Learning OutcomesCheat Sheet
Paper art illustration for social media trivia quiz on a coral background

This social media quiz helps you check your grasp of platforms, trends, and viral facts. Answer quick questions and see your score instantly. Want more practice? Try our Facebook trivia questions, build skills with a social media marketing quiz, or explore a social media influencer quiz.

What is the maximum character limit of a tweet on Twitter after the increase adopted in 2017?
140
280
320
1000
In November 2017, Twitter doubled the original 140-character limit to 280 characters to give users more space for expression. This update aimed to reduce the need for multi-part tweets and streamline conversations. The higher limit remains the standard for tweets worldwide. .
Which platform was known for its six-second looping videos before shutting down in 2017?
Vine
Snapchat
TikTok
Periscope
Vine launched in early 2013 and popularized six-second looping videos, becoming a cultural phenomenon. The platform was acquired by Twitter but was discontinued in 2017. Many creators migrated to other video services afterward. .
Which social media app first introduced the "Stories" format to share ephemeral content in 2013?
Instagram
Facebook
WhatsApp
Snapchat
Snapchat launched Stories in October 2013, allowing users to post content that vanished after 24 hours. This feature inspired similar tools on Instagram, Facebook, and WhatsApp in subsequent years. Stories remain a core element of many social platforms today. .
Who first proposed using the hashtag to group topics on social media in 2007?
Kevin Systrom
Jack Dorsey
Chris Messina
Evan Spiegel
In August 2007, developer Chris Messina suggested using the pound sign (#) to create groups on Twitter. His idea quickly spread, and hashtags became a universal tool for organizing social conversations. Today, hashtags are used across multiple platforms to enable topic discovery. .
Which logo features a ghost icon and represents an app known for disappearing messages?
Instagram
Snapchat
WhatsApp
Reddit
Snapchat's logo features a white ghost on a yellow background, highlighting its core feature of fleeting messages. The app introduced disappearing photos and videos that delete after being viewed. This ephemeral focus set Snapchat apart when it launched in 2011. .
Who is the co-founder and long-time CEO of Facebook?
Evan Spiegel
Reed Hastings
Mark Zuckerberg
Jack Dorsey
Mark Zuckerberg co-founded Facebook in 2004 while attending Harvard University and has served as its CEO since. Under his leadership, Facebook expanded from a college network to a global social platform. Today, Facebook is part of Meta Platforms, Inc. .
Which platform popularized the blue verification checkmark to denote authentic accounts?
YouTube
Twitter
Instagram
LinkedIn
Twitter introduced the blue checkmark in 2009 to help users identify genuine public figures and organizations. Other platforms later adopted similar verification badges, but Twitter was the pioneer. The feature enhances trust by confirming identity. .
On most social media platforms, what does "DM" stand for?
Data Mail
Dual Media
Direct Message
Digital Mention
"DM" stands for "Direct Message", referring to private messages sent between users on platforms like Twitter, Instagram, and Facebook. DMs allow one-on-one or small group conversations outside public timelines. The feature is essential for private communication. .
Which metric measures the percentage of people who clicked on a link after seeing a social media impression?
Click-through rate (CTR)
Engagement rate
Conversion rate
Bounce rate
Click-through rate (CTR) represents the ratio of clicks to total impressions, showing how effectively content drives traffic. It's a key performance indicator for ads and organic posts alike. A higher CTR suggests that your audience finds the call-to-action relevant. .
What is the primary ranking signal Instagram uses to order posts in a user's main feed?
Post recency
Engagement signals
Number of hashtags
Follower count
Instagram's feed algorithm considers multiple factors but places high weight on engagement signals like likes, comments, and shares. Recency is also important but secondary. This approach ensures users see content they're most likely to interact with. .
Which social network uses the term "Pins" for saved content?
Pinterest
Flipboard
Reddit
Tumblr
Pinterest uses "Pins" to represent images and links that users save to boards for later reference. This system allows people to organize inspiration and ideas visually. It's a core feature that sets Pinterest apart from text-based platforms. .
What is the name of Facebook's system for bidding on ad placements?
Facebook Ads Auction
Real-Time Bidder
Beast
Ad Exchange
Facebook Ads Auction is the process by which Facebook determines which ads to show, based on bid amount, ad quality, and estimated action rates. Advertisers compete in this auction for placement in feeds and stories. Higher-quality ads can win auctions at lower bids. .
Which API does Twitter provide for developers to request tweet data and account information?
Search API
Graph API
Streaming Graph API
REST API
Twitter's REST API allows developers to access tweets, user profiles, timelines, and more through HTTP requests. While Twitter also offers a Streaming API for real-time data, REST API is the primary interface for historical and on-demand data. .
On social media, "reach" most accurately refers to which of the following?
The number of unique accounts that saw your content
Total clicks on a post
Total video views
Number of followers gained
Reach measures how many distinct users have viewed your post at least once, distinguishing it from impressions which count total views. It helps gauge audience size and content visibility. Marketers use reach to assess campaign scale. .
Which feature on Facebook allows businesses to display and sell products directly on their page?
Business Suite
Shops
Marketplace
Collections
Facebook Shops is a customizable storefront feature that allows businesses to showcase products, process transactions, and manage orders within Facebook and Instagram. It simplifies e-commerce for small and large brands alike. .
Which filter is NOT included in Instagram's native filter set?
Gotham
Valencia
Clarendon
Mayfair
Gotham is a popular filter on VSCO but is not part of Instagram's native filter lineup. Clarendon, Mayfair, and Valencia are standard options within the Instagram app. Many creators save third-party filters for consistent editing across platforms. .
In what year did Elon Musk complete his acquisition of Twitter?
2020
2019
2021
2022
Elon Musk finalized his $44 billion takeover of Twitter on October 27, 2022. The acquisition concluded months of negotiations, legal battles, and public debates. Musk's ownership has led to significant policy and organizational changes. .
What is the primary purpose of the Clubhouse social media app?
Photo sharing
Short videos
Audio-based chat rooms
Text forums
Clubhouse is designed for real-time, drop-in audio conversations in virtual rooms. Participants can speak, listen, and move between rooms on topics of interest. It pioneered the social audio format popular in 2020. .
Which algorithmic change did Facebook implement in 2018 to boost meaningful interactions?
EdgeRank 2.0
Meaningful Social Interactions (MSI)
News Graph
Deep Feed
In January 2018, Facebook updated its News Feed algorithm to prioritize posts that spark conversations and meaningful interactions between users. This change, called Meaningful Social Interactions, reduced passive content and emphasized discussion. It shifted content mix toward personal and community posts. .
What is the recommended aspect ratio for full-screen TikTok videos?
4:3
16:9
1:1
9:16
TikTok videos are designed for vertical viewing on mobile devices, with a 9:16 aspect ratio filling the entire screen. Using the correct ratio ensures optimal display without black bars. Many creators film directly in-app to maintain this format. .
Which social network introduced ephemeral text posts called "Fleets" in 2020?
Twitter
Snapchat
LinkedIn
Instagram
Fleets were launched by Twitter in November 2020 as disappearing posts that vanished after 24 hours. The feature aimed to encourage more casual sharing but was retired in 2021 due to low adoption. Fleets were similar to stories on other platforms. .
What program does YouTube use to pay eligible content creators?
YouTube Red
YouTube Music
Google Ads
AdSense
YouTube partners earn revenue through the YouTube Partner Program, which uses Google AdSense to deposit earnings from ads, channel memberships, and Super Chats. Creators must meet eligibility criteria like watch hours and subscriber count. AdSense handles payment distribution. .
What major change did LinkedIn announce for its feed algorithm in 2020?
Trending hashtags only
Only video content
Prioritizing original posts from users
Removing the like button
LinkedIn updated its algorithm in 2020 to favor original content authored by users rather than reshared or promotional posts. This aimed to boost engagement and professional conversations on the platform. The change rewarded posts that sparked discussion among connections. .
Which European regulation significantly affects how social media platforms handle personal user data?
CCPA
COPPA
GDPR
DMCA
The General Data Protection Regulation (GDPR) went into effect in May 2018, imposing strict rules on data collection, storage, and processing for entities handling EU residents' personal data. Non-compliance can result in heavy fines. It has reshaped privacy practices worldwide. .
Which two neural network types are primarily cited as key components of TikTok's For You recommendation algorithm?
Feedforward Neural Networks and Boltzmann Machines
Recurrent Neural Networks and Convolutional Neural Networks
Transformer Models and K-means Clustering
Generative Adversarial Networks and Autoencoders
TikTok's recommendation engine leverages Convolutional Neural Networks (CNNs) to process visual features and Recurrent Neural Networks (RNNs) to model sequential user interactions over time. This combination enables the platform to deliver personalized, dynamic content. Research papers and patents from ByteDance describe these architectures in detail. .
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Study Outcomes

  1. Understand platform origins -

    By engaging with the social media trivia, you'll grasp how Instagram, Facebook, and TikTok evolved and what sets them apart.

  2. Identify viral trends -

    Answer curated trivia social media questions to spot the landmark trends and viral moments that shaped online culture.

  3. Recall key facts and stats -

    Test your memory on fun facts and critical data points featured throughout this social media quiz for a sharper knowledge base.

  4. Assess your expertise -

    Challenge yourself with questions about social media to accurately gauge your strengths and uncover areas for improvement.

  5. Apply trivia insights -

    Use what you've learned from the quiz to craft more engaging content and stay ahead of emerging platform trends.

Cheat Sheet

  1. Platform Launch Dates & Milestones -

    Knowing when each platform debuted helps you ace social media trivia: Facebook (2004), Twitter (2006), Instagram (2010) and TikTok (2016). Use the mnemonic "FITT" (Facebook, Instagram, TikTok, Twitter) to lock in the timeline. These dates come straight from official platform blogs and university digital media archives.

  2. User Demographics Breakdown -

    Review Pew Research Center data showing Gen Z dominates TikTok (62% of users aged 18 - 24), while Facebook still leads among 30 - 49-year-olds. Remember "Young to Old" order: TikTok, Instagram, Facebook, LinkedIn to recall age skews. This insight from Pew and academic journals can boost your trivia confidence.

  3. Algorithm Core Factors -

    Master the three pillars of ranking: recency, relevance and engagement. A simple formula for engagement rate is (likes + comments) ÷ followers × 100; aim for 5%+ on Instagram and 8%+ on TikTok. This summary is endorsed by digital marketing studies and platform documentation.

  4. Hashtag Origins & Evolution -

    First proposed on IRC in 1988 and popularized by Twitter in 2007, hashtags like #ThrowbackThursday (#TBT) became viral staples. Remember "IRC to Twitter" when tracing hashtag history. Insights from academic research repositories and Twitter's own archives make this trivia fact rock-solid.

  5. Optimal Content Formats -

    Short videos under 60 seconds see 75% higher completion on TikTok and Reels (source: TikTok For Business). Keep vertical aspect ratios (9:16) and crisp 1080×1920 resolution. These specs, drawn from official platform guidelines, give you a leg up on any social media trivia quiz.

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