The Founder and president of the Atlanta Life Insurance Company
How did Alonzo Herndon get his start in entrepreneurship?
He borrowed money from his father
As a young boy, he sold peanuts, molasses, and axle grease
As a young man, he sold potatoes out of a wagon
What was Alonzo Herndon's first "real" business?
He owned a barbershop
He owned a peanut farm
He operated a transportation service
What was so notable about Alonzo Herndon's barbershop?
It was decorated with chandeliers and gold fixtures, and he and his staff served an exclusively white clientele composed of the city's leaders
It was located in a predominately poor region of Atlanta, yet people still came because the haircuts were of such high quality
After Alonzo Herndon became wealthy, why did the African American community look to him for leadership?
He was known to bribe politicians
He knew secrets and could blackmail important leaders
He was aquainted with some of the leading black intellectual and political leaders in the country and participated in several organizations with a national political or economic focus
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