Digital Marketing

What is digital marketing?

Electronic media used to promote your brand

Radio, TV and print advertising

Direct mail

Conventional Advertising

What is an important aspect to remember when designing a website?

Structure it practically

Design it responsively

Optimize regularly

All of the above

What is search engine optimization (SEO)?

Paid advertisements on search engines

Improving a website’s unpaid search result rankings

Paying search engines to generate click on you website

Improving a website's URL in a search engine

What is search engine marketing (SEM)

Organic advertising

Improving a website’s unpaid search result rankings

Paid advertising by promoting your website on search engines

Improving a website's URL in a search engine

What is desktop display advertising?

Banner advertisements on different relevant websites

Billboard advertising

Paid advertisements on computer home screens

Paid advertisements on a search engine

Which of the following is TRUE about Facebook?

1.65 billion monthly users

300 million photos uploaded per day

4.75 billion pieces of content shared daily

All of the above

Which of the following is TRUE about YouTube advertising?

The advertisement should be entertaining and educational

Viewers can not skip through your advertisement

It is difficult to create creative advertisements on YouTube

YouTube advertisements never see positive results

What is a benefit of Pandora/Internet radio advertising?

You usually get free music

You receive traceable impressions

Some advertising is free

You have as much time as you want for an advertisement

How often should you send texts in an SMS campaign?

1-3 texts a month

2-4 texts a month

3-5 texts a month

More than 5 texts a month

You should incorporate digital media strategies to your marketing campaigns

True

False

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