PLC Quiz
Product Life Cycle Quiz
Test your knowledge on the Product Life Cycle and marketing strategies with our comprehensive quiz! This quiz covers various aspects of products, their features, and the stages they go through in the market.
- 36 insightful questions
- Multiple choice and open-ended responses
- Engage with real-world scenarios
1. Which one best describes Actual product?
Glass of water
Unnamed bottle of water
Named bottle of water w/ quality mark
Designer's cloth
Restroom in Etihad Airways
Free newspaper in reception area
2. Which one is not an example consumer product?
Lentils
Magazine
Raincoat
Car air purifier
Special edition perfume
Insurance package
Flex machine
3.Which one best describes Convenience product
Special occasion
Purchased frequently
Consumer lacks information
Higher price
Purchased occasionally
Risk involved
Difference on core benefit
4.Which one best describes impulse product?
Purchased to avoid urgency
Purchased to meet daily grocery
Purchased to special occasion
Purchased with brand comparision
Purchased w/o prior plan
Purchased from Agents
Products have indifferent utility or nature
5.Features of Convenience product
Insert key words (like high, low, moderate, yes, no, sufficient, large, too much) | |
|---|---|
Price | |
Frequency | |
Prior product knowledge |
7.Marketing strategy for convenience product (Tick TWO)
After sale service
Newspaper publicity
Exclusive distribution
Purchased with brand comparision
Low Priced
High transaction time
Attractive packaging
8. Tick set of features that describe Shopping Product. (Tick 2)
Consumer need further information to make decision
Consumer need to travel distance to purchase
Brand name is not important
Consumer purchase product frequently
Product is priced low
Consumer compares price, suitability among alternatives
Product are rare & exclusive
9. Marketing strategy for Shopping Product should be??
Give customers a training
Create product variety
Create longer travel distance
Create free publicity
10. Which combination best describes Specialty Product Features
Unique feature --> affordable
Unique feature --> indifferent use
Unique feature --> expensive
Unique feature --> ubiquitous
Common feature --> rare
Tick 2 that best describes features of raw materials
Natural state --> no product diffn:
Natural state --> inexpensive
Processed --> perishable
Semi finished --> high standardization
Semi finished --> affordable
Processed --> grading
12. Tick two that best describes features of fabricating materials
Natural state --> branded
Solid state --> inexpensive
Fully processed --> perishable
Semi finished --> high standardization
Semi finished --> expensive
Semi finished --> no change in form
12. Tick two that best describes features of fabricating materials
Natural state --> branded
Solid state --> inexpensive
Fully processed --> perishable
Semi finished --> high standardization
Semi finished --> expensive
Semi finished --> no change in form
13. Tick two features of installation
Long lived asset
Semi finished goods
Low price per unit
MRO equipment
Sales promotion
Minor equipment
Durable
14. Tick two features of Facilitating Products
Long lived goods
Short lived goods
High price per unit
MRO equipment
High time to purchase
High life span
Purchased occasionally
15. Which one is NOT feature of service??
Intangible
Variable in quality
Perishable
Seperable
Inseperable
Simultaneous
Subjective
16. What does responsiveness mean in SERVQUAL?
Accurate
Dependable
Confidentiality
Affection
Appearance
Degree of concern
Truthfulness
17. Tick TWO that best describes features in Introduction phase??
Early adopters --> negative Profit
Low sales --> high profit
Many competitors --> higher price
Intensive distribution --> many products
Low sales --> negative profit
High sales --> negative profit
Low sales --> higher price
18. What should be the objective of firm in growth phase
Maximize market share
Offer 1 or 2 product variant
Phase out non performing brands
Product modification
Create product awareness & trial
High price to capture market
19. At Saturation phase distribution should be focused on??
Selected outlets
Intensive distribution
Continue w/ existing outlets
Phase out non performing
Add new outlets
Franchising
20. At Growth phase pricing should be?
Price low to enter market
Increase price
Price higher to skim revenue
Price reduction
Match or beat competitors
Product line pricing
21. Which one does NOT support Product Modification Strategy?
Functional change
Style change
Quality change
Optional feature pricing
Socio-ecological change
Design modification
22. Select odd one out in Idea Screening
Technical feasibility
Economical viability
Socially acceptable
Socio-ecological change
Retro design
Rates of return
Value to customers
23. Marginal idea is....
Tested & analyzed
Accepted and analyzed
Rejected upfront
Rejected but stored for future use
Redesigned for current use
Unsuitable for present & future
24. Tick two (2) that belongs to Concept Development & Testing...
Develop alternate product ideas
Analyze physical, functional, social risk
Prototype & testing w/ target customers
Return on Investment
Demand analysis
Cost of capital
Capital budgeting
25. Tick one that does NOT belongs to Business Analysis...
Profitability analysis
Analyze physical, functional, social risk
Internal rates of return
Return on Investment
Demand analysis
Functionality test
Capital budgeting
26. Select the right combination on Levels of Testing
Design--> package test
Quality --> durability test
Free sample --> response test
Quality --> size test
Product launch --> distribution
27. Which one belongs to controlled marketing test...
Orgn. Gives fee to distributors to track response
Orgn. Tests w/ full marketing campaign
Testing helps acceptance of product
Orgn. Generate sample customer
Orgn. Gives money to sample customers
Orgn. Conducts research
28. A brand is..... (select two)
Manufacturing concept
Placing commercially significant news
Memories, experience, feeling associated w/ product
Distorts market
Combination of logo symbols
Set of promise
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