DataL
Contacts
Cost per action
Cost per zip submit
Total amount accumulated
Ads on tv or radio
Cost per milli
Money that goes to company 
Rev.  Given to source. (Our cost - op costs)
Viable for health market
How much we spend on a source with op costs
Expected cost per milli
Cost per lead
Percentage of revenue that becomes profit 
Datalot initiates call
Combo plan that policy writers can make with medicare and add
Cost per rev
A consumer initiates call
Ads that are added as an additional offer can be unrelated to overall goal
Not viable for health market
Readable action made from not billable 
Ads that appear from search engines or search
Earnings Per Click
Ads that appear on sites (Banners, Native ads too)
Percentage taken out of rev that goes to source.
Total spend per contact
Unique users to hit our system
Revenue 
Cost per action
Cost per zip submit
Total amount accumulated
Ads on tv or radio
Cost per milli
Money that goes to company 
Rev.  Given to source. (Our cost - op costs)
Viable for health market
How much we spend on a source with op costs
Expected cost per milli
Cost per lead
Percentage of revenue that becomes profit 
Datalot initiates call
Combo plan that policy writers can make with medicare and add
Cost per rev
A consumer initiates call
Ads that are added as an additional offer can be unrelated to overall goal
Not viable for health market
Readable action made from not billable 
Ads that appear from search engines or search
Earnings Per Click
Ads that appear on sites (Banners, Native ads too)
Percentage taken out of rev that goes to source.
Total spend per contact
Unique users to hit our system
Media Spend
Cost per action
Cost per zip submit
Total amount accumulated
Ads on tv or radio
Cost per milli
Money that goes to company 
Rev.  Given to source. (Our cost - op costs)
Viable for health market
How much we spend on a source with op costs
Expected cost per milli
Cost per lead
Percentage of revenue that becomes profit 
Datalot initiates call
Combo plan that policy writers can make with medicare and add
Cost per rev
A consumer initiates call
Ads that are added as an additional offer can be unrelated to overall goal
Not viable for health market
Readable action made from not billable 
Ads that appear from search engines or search
Earnings Per Click
Ads that appear on sites (Banners, Native ads too)
Percentage taken out of rev that goes to source.
Total spend per contact
Unique users to hit our system
Media Margin
Cost per action
Cost per zip submit
Total amount accumulated
Ads on tv or radio
Cost per milli
Money that goes to company 
Rev.  Given to source. (Our cost - op costs)
Viable for health market
How much we spend on a source with op costs
Expected cost per milli
Cost per lead
Percentage of revenue that becomes profit 
Datalot initiates call
Combo plan that policy writers can make with medicare and add
Cost per rev
A consumer initiates call
Ads that are added as an additional offer can be unrelated to overall goal
Not viable for health market
Readable action made from not billable 
Ads that appear from search engines or search
Earnings Per Click
Ads that appear on sites (Banners, Native ads too)
Percentage taken out of rev that goes to source.
Total spend per contact
Unique users to hit our system
Total Spend
Cost per action
Cost per zip submit
Total amount accumulated
Ads on tv or radio
Cost per milli
Money that goes to company 
Rev.  Given to source. (Our cost - op costs)
Viable for health market
How much we spend on a source with op costs
Expected cost per milli
Cost per lead
Percentage of revenue that becomes profit 
Datalot initiates call
Combo plan that policy writers can make with medicare and add
Cost per rev
A consumer initiates call
Ads that are added as an additional offer can be unrelated to overall goal
Not viable for health market
Readable action made from not billable 
Ads that appear from search engines or search
Earnings Per Click
Ads that appear on sites (Banners, Native ads too)
Percentage taken out of rev that goes to source.
Total spend per contact
Unique users to hit our system
Spend Per
Cost per action
Cost per zip submit
Total amount accumulated
Ads on tv or radio
Cost per milli
Money that goes to company 
Rev.  Given to source. (Our cost - op costs)
Viable for health market
How much we spend on a source with op costs
Expected cost per milli
Cost per lead
Percentage of revenue that becomes profit 
Datalot initiates call
Combo plan that policy writers can make with medicare and add
Cost per rev
A consumer initiates call
Ads that are added as an additional offer can be unrelated to overall goal
Not viable for health market
Readable action made from not billable 
Ads that appear from search engines or search
Earnings Per Click
Ads that appear on sites (Banners, Native ads too)
Percentage taken out of rev that goes to source.
Total spend per contact
Unique users to hit our system
Gross profit
Cost per action
Cost per zip submit
Total amount accumulated
Ads on tv or radio
Cost per milli
Money that goes to company 
Rev.  Given to source. (Our cost - op costs)
Viable for health market
How much we spend on a source with op costs
Expected cost per milli
Cost per lead
Percentage of revenue that becomes profit 
Datalot initiates call
Combo plan that policy writers can make with medicare and add
Cost per rev
A consumer initiates call
Ads that are added as an additional offer can be unrelated to overall goal
Not viable for health market
Readable action made from not billable 
Ads that appear from search engines or search
Earnings Per Click
Ads that appear on sites (Banners, Native ads too)
Percentage taken out of rev that goes to source.
Total spend per contact
Unique users to hit our system
Gross Margin 
Cost per action
Cost per zip submit
Total amount accumulated
Ads on tv or radio
Cost per milli
Money that goes to company 
Rev.  Given to source. (Our cost - op costs)
Viable for health market
How much we spend on a source with op costs
Expected cost per milli
Cost per lead
Percentage of revenue that becomes profit 
Datalot initiates call
Combo plan that policy writers can make with medicare and add
Cost per rev
A consumer initiates call
Ads that are added as an additional offer can be unrelated to overall goal
Not viable for health market
Readable action made from not billable 
Ads that appear from search engines or search
Earnings Per Click
Ads that appear on sites (Banners, Native ads too)
Percentage taken out of rev that goes to source.
Total spend per contact
Unique users to hit our system
Outbound call
Cost per action
Cost per zip submit
Total amount accumulated
Ads on tv or radio
Cost per milli
Money that goes to company 
Rev.  Given to source. (Our cost - op costs)
Viable for health market
How much we spend on a source with op costs
Expected cost per milli
Cost per lead
Percentage of revenue that becomes profit 
Datalot initiates call
Combo plan that policy writers can make with medicare and add
Cost per rev
A consumer initiates call
Ads that are added as an additional offer can be unrelated to overall goal
Not viable for health market
Readable action made from not billable 
Ads that appear from search engines or search
Earnings Per Click
Ads that appear on sites (Banners, Native ads too)
Percentage taken out of rev that goes to source.
Total spend per contact
Unique users to hit our system
Inbound Call
Cost per action
Cost per zip submit
Total amount accumulated
Ads on tv or radio
Cost per milli
Money that goes to company 
Rev.  Given to source. (Our cost - op costs)
Viable for health market
How much we spend on a source with op costs
Expected cost per milli
Cost per lead
Percentage of revenue that becomes profit 
Datalot initiates call
Combo plan that policy writers can make with medicare and add
Cost per rev
A consumer initiates call
Ads that are added as an additional offer can be unrelated to overall goal
Not viable for health market
Readable action made from not billable 
Ads that appear from search engines or search
Earnings Per Click
Ads that appear on sites (Banners, Native ads too)
Percentage taken out of rev that goes to source.
Total spend per contact
Unique users to hit our system
Search 
Cost per action
Cost per zip submit
Total amount accumulated
Ads on tv or radio
Cost per milli
Money that goes to company 
Rev.  Given to source. (Our cost - op costs)
Viable for health market
How much we spend on a source with op costs
Expected cost per milli
Cost per lead
Percentage of revenue that becomes profit 
Datalot initiates call
Combo plan that policy writers can make with medicare and add
Cost per rev
A consumer initiates call
Ads that are added as an additional offer can be unrelated to overall goal
Not viable for health market
Readable action made from not billable 
Ads that appear from search engines or search
Earnings Per Click
Ads that appear on sites (Banners, Native ads too)
Percentage taken out of rev that goes to source.
Total spend per contact
Unique users to hit our system
Display
Cost per action
Cost per zip submit
Total amount accumulated
Ads on tv or radio
Cost per milli
Money that goes to company 
Rev.  Given to source. (Our cost - op costs)
Viable for health market
How much we spend on a source with op costs
Expected cost per milli
Cost per lead
Percentage of revenue that becomes profit 
Datalot initiates call
Combo plan that policy writers can make with medicare and add
Cost per rev
A consumer initiates call
Ads that are added as an additional offer can be unrelated to overall goal
Not viable for health market
Readable action made from not billable 
Ads that appear from search engines or search
Earnings Per Click
Ads that appear on sites (Banners, Native ads too)
Percentage taken out of rev that goes to source.
Total spend per contact
Unique users to hit our system
Coreg
Cost per action
Cost per zip submit
Total amount accumulated
Ads on tv or radio
Cost per milli
Money that goes to company 
Rev.  Given to source. (Our cost - op costs)
Viable for health market
How much we spend on a source with op costs
Expected cost per milli
Cost per lead
Percentage of revenue that becomes profit 
Datalot initiates call
Combo plan that policy writers can make with medicare and add
Cost per rev
A consumer initiates call
Ads that are added as an additional offer can be unrelated to overall goal
Not viable for health market
Readable action made from not billable 
Ads that appear from search engines or search
Earnings Per Click
Ads that appear on sites (Banners, Native ads too)
Percentage taken out of rev that goes to source.
Total spend per contact
Unique users to hit our system
DRTV/Radio
Cost per action
Cost per zip submit
Total amount accumulated
Ads on tv or radio
Cost per milli
Money that goes to company 
Rev.  Given to source. (Our cost - op costs)
Viable for health market
How much we spend on a source with op costs
Expected cost per milli
Cost per lead
Percentage of revenue that becomes profit 
Datalot initiates call
Combo plan that policy writers can make with medicare and add
Cost per rev
A consumer initiates call
Ads that are added as an additional offer can be unrelated to overall goal
Not viable for health market
Readable action made from not billable 
Ads that appear from search engines or search
Earnings Per Click
Ads that appear on sites (Banners, Native ads too)
Percentage taken out of rev that goes to source.
Total spend per contact
Unique users to hit our system
CPL
Cost per action
Cost per zip submit
Total amount accumulated
Ads on tv or radio
Cost per milli
Money that goes to company 
Rev.  Given to source. (Our cost - op costs)
Viable for health market
How much we spend on a source with op costs
Expected cost per milli
Cost per lead
Percentage of revenue that becomes profit 
Datalot initiates call
Combo plan that policy writers can make with medicare and add
Cost per rev
A consumer initiates call
Ads that are added as an additional offer can be unrelated to overall goal
Not viable for health market
Readable action made from not billable 
Ads that appear from search engines or search
Earnings Per Click
Ads that appear on sites (Banners, Native ads too)
Percentage taken out of rev that goes to source.
Total spend per contact
Unique users to hit our system
CPA
Cost per action
Cost per zip submit
Total amount accumulated
Ads on tv or radio
Cost per milli
Money that goes to company 
Rev.  Given to source. (Our cost - op costs)
Viable for health market
How much we spend on a source with op costs
Expected cost per milli
Cost per lead
Percentage of revenue that becomes profit 
Datalot initiates call
Combo plan that policy writers can make with medicare and add
Cost per rev
A consumer initiates call
Ads that are added as an additional offer can be unrelated to overall goal
Not viable for health market
Readable action made from not billable 
Ads that appear from search engines or search
Earnings Per Click
Ads that appear on sites (Banners, Native ads too)
Percentage taken out of rev that goes to source.
Total spend per contact
Unique users to hit our system
CPZ
Cost per action
Cost per zip submit
Total amount accumulated
Ads on tv or radio
Cost per milli
Money that goes to company 
Rev.  Given to source. (Our cost - op costs)
Viable for health market
How much we spend on a source with op costs
Expected cost per milli
Cost per lead
Percentage of revenue that becomes profit 
Datalot initiates call
Combo plan that policy writers can make with medicare and add
Cost per rev
A consumer initiates call
Ads that are added as an additional offer can be unrelated to overall goal
Not viable for health market
Readable action made from not billable 
Ads that appear from search engines or search
Earnings Per Click
Ads that appear on sites (Banners, Native ads too)
Percentage taken out of rev that goes to source.
Total spend per contact
Unique users to hit our system
CPR
Cost per action
Cost per zip submit
Total amount accumulated
Ads on tv or radio
Cost per milli
Money that goes to company 
Rev.  Given to source. (Our cost - op costs)
Viable for health market
How much we spend on a source with op costs
Expected cost per milli
Cost per lead
Percentage of revenue that becomes profit 
Datalot initiates call
Combo plan that policy writers can make with medicare and add
Cost per rev
A consumer initiates call
Ads that are added as an additional offer can be unrelated to overall goal
Not viable for health market
Readable action made from not billable 
Ads that appear from search engines or search
Earnings Per Click
Ads that appear on sites (Banners, Native ads too)
Percentage taken out of rev that goes to source.
Total spend per contact
Unique users to hit our system
CPM
Cost per action
Cost per zip submit
Total amount accumulated
Ads on tv or radio
Cost per milli
Money that goes to company 
Rev.  Given to source. (Our cost - op costs)
Viable for health market
How much we spend on a source with op costs
Expected cost per milli
Cost per lead
Percentage of revenue that becomes profit 
Datalot initiates call
Combo plan that policy writers can make with medicare and add
Cost per rev
A consumer initiates call
Ads that are added as an additional offer can be unrelated to overall goal
Not viable for health market
Readable action made from not billable 
Ads that appear from search engines or search
Earnings Per Click
Ads that appear on sites (Banners, Native ads too)
Percentage taken out of rev that goes to source.
Total spend per contact
Unique users to hit our system
Medicaid
Cost per action
Cost per zip submit
Total amount accumulated
Ads on tv or radio
Cost per milli
Money that goes to company 
Rev.  Given to source. (Our cost - op costs)
Viable for health market
How much we spend on a source with op costs
Expected cost per milli
Cost per lead
Percentage of revenue that becomes profit 
Datalot initiates call
Combo plan that policy writers can make with medicare and add
Cost per rev
A consumer initiates call
Ads that are added as an additional offer can be unrelated to overall goal
Not viable for health market
Readable action made from not billable 
Ads that appear from search engines or search
Earnings Per Click
Ads that appear on sites (Banners, Native ads too)
Percentage taken out of rev that goes to source.
Total spend per contact
Unique users to hit our system
Medicare
Cost per action
Cost per zip submit
Total amount accumulated
Ads on tv or radio
Cost per milli
Money that goes to company 
Rev.  Given to source. (Our cost - op costs)
Viable for health market
How much we spend on a source with op costs
Expected cost per milli
Cost per lead
Percentage of revenue that becomes profit 
Datalot initiates call
Combo plan that policy writers can make with medicare and add
Cost per rev
A consumer initiates call
Ads that are added as an additional offer can be unrelated to overall goal
Not viable for health market
Readable action made from not billable 
Ads that appear from search engines or search
Earnings Per Click
Ads that appear on sites (Banners, Native ads too)
Percentage taken out of rev that goes to source.
Total spend per contact
Unique users to hit our system
Medsup
Cost per action
Cost per zip submit
Total amount accumulated
Ads on tv or radio
Cost per milli
Money that goes to company 
Rev.  Given to source. (Our cost - op costs)
Viable for health market
How much we spend on a source with op costs
Expected cost per milli
Cost per lead
Percentage of revenue that becomes profit 
Datalot initiates call
Combo plan that policy writers can make with medicare and add
Cost per rev
A consumer initiates call
Ads that are added as an additional offer can be unrelated to overall goal
Not viable for health market
Readable action made from not billable 
Ads that appear from search engines or search
Earnings Per Click
Ads that appear on sites (Banners, Native ads too)
Percentage taken out of rev that goes to source.
Total spend per contact
Unique users to hit our system
EPC
Cost per action
Cost per zip submit
Total amount accumulated
Ads on tv or radio
Cost per milli
Money that goes to company 
Rev.  Given to source. (Our cost - op costs)
Viable for health market
How much we spend on a source with op costs
Expected cost per milli
Cost per lead
Percentage of revenue that becomes profit 
Datalot initiates call
Combo plan that policy writers can make with medicare and add
Cost per rev
A consumer initiates call
Ads that are added as an additional offer can be unrelated to overall goal
Not viable for health market
Readable action made from not billable 
Ads that appear from search engines or search
Earnings Per Click
Ads that appear on sites (Banners, Native ads too)
Percentage taken out of rev that goes to source.
Total spend per contact
Unique users to hit our system
ECPM
Cost per action
Cost per zip submit
Total amount accumulated
Ads on tv or radio
Cost per milli
Money that goes to company 
Rev.  Given to source. (Our cost - op costs)
Viable for health market
How much we spend on a source with op costs
Expected cost per milli
Cost per lead
Percentage of revenue that becomes profit 
Datalot initiates call
Combo plan that policy writers can make with medicare and add
Cost per rev
A consumer initiates call
Ads that are added as an additional offer can be unrelated to overall goal
Not viable for health market
Readable action made from not billable 
Ads that appear from search engines or search
Earnings Per Click
Ads that appear on sites (Banners, Native ads too)
Percentage taken out of rev that goes to source.
Total spend per contact
Unique users to hit our system
Conversion Rate
Cost per action
Cost per zip submit
Total amount accumulated
Ads on tv or radio
Cost per milli
Money that goes to company 
Rev.  Given to source. (Our cost - op costs)
Viable for health market
How much we spend on a source with op costs
Expected cost per milli
Cost per lead
Percentage of revenue that becomes profit 
Datalot initiates call
Combo plan that policy writers can make with medicare and add
Cost per rev
A consumer initiates call
Ads that are added as an additional offer can be unrelated to overall goal
Not viable for health market
Readable action made from not billable 
Ads that appear from search engines or search
Earnings Per Click
Ads that appear on sites (Banners, Native ads too)
Percentage taken out of rev that goes to source.
Total spend per contact
Unique users to hit our system
Cost per action
Cost per zip submit
Total amount accumulated
Ads on tv or radio
Cost per milli
Money that goes to company 
Rev.  Given to source. (Our cost - op costs)
Viable for health market
How much we spend on a source with op costs
Expected cost per milli
Cost per lead
Percentage of revenue that becomes profit 
Datalot initiates call
Combo plan that policy writers can make with medicare and add
Cost per rev
A consumer initiates call
Ads that are added as an additional offer can be unrelated to overall goal
Not viable for health market
Readable action made from not billable 
Ads that appear from search engines or search
Earnings Per Click
Ads that appear on sites (Banners, Native ads too)
Percentage taken out of rev that goes to source.
Total spend per contact
Unique users to hit our system
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