DataL

Contacts
Ads on tv or radio
Datalot initiates call
Percentage of revenue that becomes profit
How much we spend on a source with op costs
Ads that are added as an additional offer can be unrelated to overall goal
Earnings Per Click
Percentage taken out of rev that goes to source.
Not viable for health market
A consumer initiates call
Combo plan that policy writers can make with medicare and add
Readable action made from not billable
Ads that appear on sites (Banners, Native ads too)
Rev. Given to source. (Our cost - op costs)
Money that goes to company
Cost per action
Cost per zip submit
Cost per rev
Cost per milli
Expected cost per milli
Viable for health market
Total spend per contact
Ads that appear from search engines or search
Total amount accumulated
Cost per lead
 
Unique users to hit our system
Revenue
Ads on tv or radio
Datalot initiates call
Percentage of revenue that becomes profit
How much we spend on a source with op costs
Ads that are added as an additional offer can be unrelated to overall goal
Earnings Per Click
Percentage taken out of rev that goes to source.
Not viable for health market
A consumer initiates call
Combo plan that policy writers can make with medicare and add
Readable action made from not billable
Ads that appear on sites (Banners, Native ads too)
Rev. Given to source. (Our cost - op costs)
Money that goes to company
Cost per action
Cost per zip submit
Cost per rev
Cost per milli
Expected cost per milli
Viable for health market
Total spend per contact
Ads that appear from search engines or search
Total amount accumulated
Cost per lead
 
Unique users to hit our system
Media Spend
Ads on tv or radio
Datalot initiates call
Percentage of revenue that becomes profit
How much we spend on a source with op costs
Ads that are added as an additional offer can be unrelated to overall goal
Earnings Per Click
Percentage taken out of rev that goes to source.
Not viable for health market
A consumer initiates call
Combo plan that policy writers can make with medicare and add
Readable action made from not billable
Ads that appear on sites (Banners, Native ads too)
Rev. Given to source. (Our cost - op costs)
Money that goes to company
Cost per action
Cost per zip submit
Cost per rev
Cost per milli
Expected cost per milli
Viable for health market
Total spend per contact
Ads that appear from search engines or search
Total amount accumulated
Cost per lead
 
Unique users to hit our system
Media Margin
Ads on tv or radio
Datalot initiates call
Percentage of revenue that becomes profit
How much we spend on a source with op costs
Ads that are added as an additional offer can be unrelated to overall goal
Earnings Per Click
Percentage taken out of rev that goes to source.
Not viable for health market
A consumer initiates call
Combo plan that policy writers can make with medicare and add
Readable action made from not billable
Ads that appear on sites (Banners, Native ads too)
Rev. Given to source. (Our cost - op costs)
Money that goes to company
Cost per action
Cost per zip submit
Cost per rev
Cost per milli
Expected cost per milli
Viable for health market
Total spend per contact
Ads that appear from search engines or search
Total amount accumulated
Cost per lead
 
Unique users to hit our system
Total Spend
Ads on tv or radio
Datalot initiates call
Percentage of revenue that becomes profit
How much we spend on a source with op costs
Ads that are added as an additional offer can be unrelated to overall goal
Earnings Per Click
Percentage taken out of rev that goes to source.
Not viable for health market
A consumer initiates call
Combo plan that policy writers can make with medicare and add
Readable action made from not billable
Ads that appear on sites (Banners, Native ads too)
Rev. Given to source. (Our cost - op costs)
Money that goes to company
Cost per action
Cost per zip submit
Cost per rev
Cost per milli
Expected cost per milli
Viable for health market
Total spend per contact
Ads that appear from search engines or search
Total amount accumulated
Cost per lead
 
Unique users to hit our system
Spend Per
Ads on tv or radio
Datalot initiates call
Percentage of revenue that becomes profit
How much we spend on a source with op costs
Ads that are added as an additional offer can be unrelated to overall goal
Earnings Per Click
Percentage taken out of rev that goes to source.
Not viable for health market
A consumer initiates call
Combo plan that policy writers can make with medicare and add
Readable action made from not billable
Ads that appear on sites (Banners, Native ads too)
Rev. Given to source. (Our cost - op costs)
Money that goes to company
Cost per action
Cost per zip submit
Cost per rev
Cost per milli
Expected cost per milli
Viable for health market
Total spend per contact
Ads that appear from search engines or search
Total amount accumulated
Cost per lead
 
Unique users to hit our system
Gross profit
Ads on tv or radio
Datalot initiates call
Percentage of revenue that becomes profit
How much we spend on a source with op costs
Ads that are added as an additional offer can be unrelated to overall goal
Earnings Per Click
Percentage taken out of rev that goes to source.
Not viable for health market
A consumer initiates call
Combo plan that policy writers can make with medicare and add
Readable action made from not billable
Ads that appear on sites (Banners, Native ads too)
Rev. Given to source. (Our cost - op costs)
Money that goes to company
Cost per action
Cost per zip submit
Cost per rev
Cost per milli
Expected cost per milli
Viable for health market
Total spend per contact
Ads that appear from search engines or search
Total amount accumulated
Cost per lead
 
Unique users to hit our system
Gross Margin
Ads on tv or radio
Datalot initiates call
Percentage of revenue that becomes profit
How much we spend on a source with op costs
Ads that are added as an additional offer can be unrelated to overall goal
Earnings Per Click
Percentage taken out of rev that goes to source.
Not viable for health market
A consumer initiates call
Combo plan that policy writers can make with medicare and add
Readable action made from not billable
Ads that appear on sites (Banners, Native ads too)
Rev. Given to source. (Our cost - op costs)
Money that goes to company
Cost per action
Cost per zip submit
Cost per rev
Cost per milli
Expected cost per milli
Viable for health market
Total spend per contact
Ads that appear from search engines or search
Total amount accumulated
Cost per lead
 
Unique users to hit our system
Outbound call
Ads on tv or radio
Datalot initiates call
Percentage of revenue that becomes profit
How much we spend on a source with op costs
Ads that are added as an additional offer can be unrelated to overall goal
Earnings Per Click
Percentage taken out of rev that goes to source.
Not viable for health market
A consumer initiates call
Combo plan that policy writers can make with medicare and add
Readable action made from not billable
Ads that appear on sites (Banners, Native ads too)
Rev. Given to source. (Our cost - op costs)
Money that goes to company
Cost per action
Cost per zip submit
Cost per rev
Cost per milli
Expected cost per milli
Viable for health market
Total spend per contact
Ads that appear from search engines or search
Total amount accumulated
Cost per lead
 
Unique users to hit our system
Inbound Call
Ads on tv or radio
Datalot initiates call
Percentage of revenue that becomes profit
How much we spend on a source with op costs
Ads that are added as an additional offer can be unrelated to overall goal
Earnings Per Click
Percentage taken out of rev that goes to source.
Not viable for health market
A consumer initiates call
Combo plan that policy writers can make with medicare and add
Readable action made from not billable
Ads that appear on sites (Banners, Native ads too)
Rev. Given to source. (Our cost - op costs)
Money that goes to company
Cost per action
Cost per zip submit
Cost per rev
Cost per milli
Expected cost per milli
Viable for health market
Total spend per contact
Ads that appear from search engines or search
Total amount accumulated
Cost per lead
 
Unique users to hit our system
Search
Ads on tv or radio
Datalot initiates call
Percentage of revenue that becomes profit
How much we spend on a source with op costs
Ads that are added as an additional offer can be unrelated to overall goal
Earnings Per Click
Percentage taken out of rev that goes to source.
Not viable for health market
A consumer initiates call
Combo plan that policy writers can make with medicare and add
Readable action made from not billable
Ads that appear on sites (Banners, Native ads too)
Rev. Given to source. (Our cost - op costs)
Money that goes to company
Cost per action
Cost per zip submit
Cost per rev
Cost per milli
Expected cost per milli
Viable for health market
Total spend per contact
Ads that appear from search engines or search
Total amount accumulated
Cost per lead
 
Unique users to hit our system
Display
Ads on tv or radio
Datalot initiates call
Percentage of revenue that becomes profit
How much we spend on a source with op costs
Ads that are added as an additional offer can be unrelated to overall goal
Earnings Per Click
Percentage taken out of rev that goes to source.
Not viable for health market
A consumer initiates call
Combo plan that policy writers can make with medicare and add
Readable action made from not billable
Ads that appear on sites (Banners, Native ads too)
Rev. Given to source. (Our cost - op costs)
Money that goes to company
Cost per action
Cost per zip submit
Cost per rev
Cost per milli
Expected cost per milli
Viable for health market
Total spend per contact
Ads that appear from search engines or search
Total amount accumulated
Cost per lead
 
Unique users to hit our system
Coreg
Ads on tv or radio
Datalot initiates call
Percentage of revenue that becomes profit
How much we spend on a source with op costs
Ads that are added as an additional offer can be unrelated to overall goal
Earnings Per Click
Percentage taken out of rev that goes to source.
Not viable for health market
A consumer initiates call
Combo plan that policy writers can make with medicare and add
Readable action made from not billable
Ads that appear on sites (Banners, Native ads too)
Rev. Given to source. (Our cost - op costs)
Money that goes to company
Cost per action
Cost per zip submit
Cost per rev
Cost per milli
Expected cost per milli
Viable for health market
Total spend per contact
Ads that appear from search engines or search
Total amount accumulated
Cost per lead
 
Unique users to hit our system
DRTV/Radio
Ads on tv or radio
Datalot initiates call
Percentage of revenue that becomes profit
How much we spend on a source with op costs
Ads that are added as an additional offer can be unrelated to overall goal
Earnings Per Click
Percentage taken out of rev that goes to source.
Not viable for health market
A consumer initiates call
Combo plan that policy writers can make with medicare and add
Readable action made from not billable
Ads that appear on sites (Banners, Native ads too)
Rev. Given to source. (Our cost - op costs)
Money that goes to company
Cost per action
Cost per zip submit
Cost per rev
Cost per milli
Expected cost per milli
Viable for health market
Total spend per contact
Ads that appear from search engines or search
Total amount accumulated
Cost per lead
 
Unique users to hit our system
CPL
Ads on tv or radio
Datalot initiates call
Percentage of revenue that becomes profit
How much we spend on a source with op costs
Ads that are added as an additional offer can be unrelated to overall goal
Earnings Per Click
Percentage taken out of rev that goes to source.
Not viable for health market
A consumer initiates call
Combo plan that policy writers can make with medicare and add
Readable action made from not billable
Ads that appear on sites (Banners, Native ads too)
Rev. Given to source. (Our cost - op costs)
Money that goes to company
Cost per action
Cost per zip submit
Cost per rev
Cost per milli
Expected cost per milli
Viable for health market
Total spend per contact
Ads that appear from search engines or search
Total amount accumulated
Cost per lead
 
Unique users to hit our system
CPA
Ads on tv or radio
Datalot initiates call
Percentage of revenue that becomes profit
How much we spend on a source with op costs
Ads that are added as an additional offer can be unrelated to overall goal
Earnings Per Click
Percentage taken out of rev that goes to source.
Not viable for health market
A consumer initiates call
Combo plan that policy writers can make with medicare and add
Readable action made from not billable
Ads that appear on sites (Banners, Native ads too)
Rev. Given to source. (Our cost - op costs)
Money that goes to company
Cost per action
Cost per zip submit
Cost per rev
Cost per milli
Expected cost per milli
Viable for health market
Total spend per contact
Ads that appear from search engines or search
Total amount accumulated
Cost per lead
 
Unique users to hit our system
CPZ
Ads on tv or radio
Datalot initiates call
Percentage of revenue that becomes profit
How much we spend on a source with op costs
Ads that are added as an additional offer can be unrelated to overall goal
Earnings Per Click
Percentage taken out of rev that goes to source.
Not viable for health market
A consumer initiates call
Combo plan that policy writers can make with medicare and add
Readable action made from not billable
Ads that appear on sites (Banners, Native ads too)
Rev. Given to source. (Our cost - op costs)
Money that goes to company
Cost per action
Cost per zip submit
Cost per rev
Cost per milli
Expected cost per milli
Viable for health market
Total spend per contact
Ads that appear from search engines or search
Total amount accumulated
Cost per lead
 
Unique users to hit our system
CPR
Ads on tv or radio
Datalot initiates call
Percentage of revenue that becomes profit
How much we spend on a source with op costs
Ads that are added as an additional offer can be unrelated to overall goal
Earnings Per Click
Percentage taken out of rev that goes to source.
Not viable for health market
A consumer initiates call
Combo plan that policy writers can make with medicare and add
Readable action made from not billable
Ads that appear on sites (Banners, Native ads too)
Rev. Given to source. (Our cost - op costs)
Money that goes to company
Cost per action
Cost per zip submit
Cost per rev
Cost per milli
Expected cost per milli
Viable for health market
Total spend per contact
Ads that appear from search engines or search
Total amount accumulated
Cost per lead
 
Unique users to hit our system
CPM
Ads on tv or radio
Datalot initiates call
Percentage of revenue that becomes profit
How much we spend on a source with op costs
Ads that are added as an additional offer can be unrelated to overall goal
Earnings Per Click
Percentage taken out of rev that goes to source.
Not viable for health market
A consumer initiates call
Combo plan that policy writers can make with medicare and add
Readable action made from not billable
Ads that appear on sites (Banners, Native ads too)
Rev. Given to source. (Our cost - op costs)
Money that goes to company
Cost per action
Cost per zip submit
Cost per rev
Cost per milli
Expected cost per milli
Viable for health market
Total spend per contact
Ads that appear from search engines or search
Total amount accumulated
Cost per lead
 
Unique users to hit our system
Medicaid
Ads on tv or radio
Datalot initiates call
Percentage of revenue that becomes profit
How much we spend on a source with op costs
Ads that are added as an additional offer can be unrelated to overall goal
Earnings Per Click
Percentage taken out of rev that goes to source.
Not viable for health market
A consumer initiates call
Combo plan that policy writers can make with medicare and add
Readable action made from not billable
Ads that appear on sites (Banners, Native ads too)
Rev. Given to source. (Our cost - op costs)
Money that goes to company
Cost per action
Cost per zip submit
Cost per rev
Cost per milli
Expected cost per milli
Viable for health market
Total spend per contact
Ads that appear from search engines or search
Total amount accumulated
Cost per lead
 
Unique users to hit our system
Medicare
Ads on tv or radio
Datalot initiates call
Percentage of revenue that becomes profit
How much we spend on a source with op costs
Ads that are added as an additional offer can be unrelated to overall goal
Earnings Per Click
Percentage taken out of rev that goes to source.
Not viable for health market
A consumer initiates call
Combo plan that policy writers can make with medicare and add
Readable action made from not billable
Ads that appear on sites (Banners, Native ads too)
Rev. Given to source. (Our cost - op costs)
Money that goes to company
Cost per action
Cost per zip submit
Cost per rev
Cost per milli
Expected cost per milli
Viable for health market
Total spend per contact
Ads that appear from search engines or search
Total amount accumulated
Cost per lead
 
Unique users to hit our system
Medsup
Ads on tv or radio
Datalot initiates call
Percentage of revenue that becomes profit
How much we spend on a source with op costs
Ads that are added as an additional offer can be unrelated to overall goal
Earnings Per Click
Percentage taken out of rev that goes to source.
Not viable for health market
A consumer initiates call
Combo plan that policy writers can make with medicare and add
Readable action made from not billable
Ads that appear on sites (Banners, Native ads too)
Rev. Given to source. (Our cost - op costs)
Money that goes to company
Cost per action
Cost per zip submit
Cost per rev
Cost per milli
Expected cost per milli
Viable for health market
Total spend per contact
Ads that appear from search engines or search
Total amount accumulated
Cost per lead
 
Unique users to hit our system
EPC
Ads on tv or radio
Datalot initiates call
Percentage of revenue that becomes profit
How much we spend on a source with op costs
Ads that are added as an additional offer can be unrelated to overall goal
Earnings Per Click
Percentage taken out of rev that goes to source.
Not viable for health market
A consumer initiates call
Combo plan that policy writers can make with medicare and add
Readable action made from not billable
Ads that appear on sites (Banners, Native ads too)
Rev. Given to source. (Our cost - op costs)
Money that goes to company
Cost per action
Cost per zip submit
Cost per rev
Cost per milli
Expected cost per milli
Viable for health market
Total spend per contact
Ads that appear from search engines or search
Total amount accumulated
Cost per lead
 
Unique users to hit our system
ECPM
Ads on tv or radio
Datalot initiates call
Percentage of revenue that becomes profit
How much we spend on a source with op costs
Ads that are added as an additional offer can be unrelated to overall goal
Earnings Per Click
Percentage taken out of rev that goes to source.
Not viable for health market
A consumer initiates call
Combo plan that policy writers can make with medicare and add
Readable action made from not billable
Ads that appear on sites (Banners, Native ads too)
Rev. Given to source. (Our cost - op costs)
Money that goes to company
Cost per action
Cost per zip submit
Cost per rev
Cost per milli
Expected cost per milli
Viable for health market
Total spend per contact
Ads that appear from search engines or search
Total amount accumulated
Cost per lead
 
Unique users to hit our system
Conversion Rate
Ads on tv or radio
Datalot initiates call
Percentage of revenue that becomes profit
How much we spend on a source with op costs
Ads that are added as an additional offer can be unrelated to overall goal
Earnings Per Click
Percentage taken out of rev that goes to source.
Not viable for health market
A consumer initiates call
Combo plan that policy writers can make with medicare and add
Readable action made from not billable
Ads that appear on sites (Banners, Native ads too)
Rev. Given to source. (Our cost - op costs)
Money that goes to company
Cost per action
Cost per zip submit
Cost per rev
Cost per milli
Expected cost per milli
Viable for health market
Total spend per contact
Ads that appear from search engines or search
Total amount accumulated
Cost per lead
 
Unique users to hit our system
Ads on tv or radio
Datalot initiates call
Percentage of revenue that becomes profit
How much we spend on a source with op costs
Ads that are added as an additional offer can be unrelated to overall goal
Earnings Per Click
Percentage taken out of rev that goes to source.
Not viable for health market
A consumer initiates call
Combo plan that policy writers can make with medicare and add
Readable action made from not billable
Ads that appear on sites (Banners, Native ads too)
Rev. Given to source. (Our cost - op costs)
Money that goes to company
Cost per action
Cost per zip submit
Cost per rev
Cost per milli
Expected cost per milli
Viable for health market
Total spend per contact
Ads that appear from search engines or search
Total amount accumulated
Cost per lead
 
Unique users to hit our system
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