Tea TCT 2020
What is the primary reason for the decline in DIY Tea?
Consumers are switching to Ready-To-Drink Tea
Consumers are switching to Energy and Sports Drinks
Consumers are switching to Tap Water
Consumers are switching to Coffee
Which DIY Tea segment(s) are growing category dollars?
Specialty only
Specialty and Chai Concentrates
Specialty and Powdered Tea
Mainstream Black
Tea K-Cups
Which Demand Space is the largest for DIY Tea in terms of dollars and number of occasions?
Connect
Revitalize
Treat
Replenish
Herbal Tea household penetration is growing about how many point(s) each year?
1
2
3
4
Which one of the following is NOT a Tea Category Growth Driver?
Trade-Up
A Cup of Wellness
More Tea Moments
Drive Conversion from Water
Discovering New Teas
Tea for a New Generation
What is the mnemonic device used to remember the TEA Priorities?
CORE
CAMP
LAND
MTGA
How much larger is Unilever Tea vs. Competition?
2X
10X
4X
3X
How many TAZO SKUs are launching in 2020?
2
4
5
3
How many Pukka Lattes are launching?
1
2
3
4
Which Demand Space does Lipton Lattes Fall in?
Drinks that Revitalize
Drinks that Connect
Drinks that Treat
Drinks that Replenish
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