Quarterly Quiz Q3 2017 - Emerging Markets | Take the Quiz

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There is always ONE correct answer UNLESS stated "multiple correct answers", in which case you have to select more than one good answer.
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GOOD LUCK! :)

Welcome to our Quarterly Quiz!

Please read the following instructions before starting the quiz:

There is always ONE correct answer UNLESS stated "multiple correct answers", in which case you have to select more than one good answer.
You have to click on 'NEXT' after each category to move on.
You won't be able to go back to the previous category once you clicked on 'NEXT'.
You have to complete the quiz to have your results captured. If you stopped in between, your results may not be accounted for.

GOOD LUCK! :)

What is the main objective of Criteo Audience Match campaigns?

Improve lower funnel campaign performance

Drive new sales and get incremental budgets by targeting new audiences

Answer advertisers requests to use their CRM data

Improve mid funnel campaign performance

Which of the following are possible use cases for Criteo Audience Match? (Multiple correct answers)

Re-engagement (e.g. Of inactive or seasonal buyers)

Cross-selling of complementary products

Re-equipment (e.g. Shoppers who bought a product and are likely to buy again)

Up-sell (e.g. Promote bundle offers)

What should you do when starting your Criteo Audience Match campaign?

Start with high CPC and decrease it progressively to reach ROI

Target incremental users

Exclude context 0 users

Push back users from the retargeting campaign

What are we doing to increase our onboarding match rate? (Multiple correct answers)

Daily user matching

Remove dead cookies

Match users only one time when the campaign is launched

Constantly grow Criteo's identity graph

What are the main benefits for advertisers to update to the new feed format? (multiple correct answers)

By allowing advertisers to pass us multiple images per product, the Criteo Performance Product Feed unlocks new creative possibilities that Criteo is working on

The Criteo Product Feed is the only one that is "search" ready, and will be mandatory to roll out Criteo Predictive Search

The Criteo Product Feed will boost our recommendation engine's capability to detect users' intents and tastes through unified product categories and brands

Select the right definition of GTIN and MPIN (2 correct answers)

GTIN is a globally unique product identifier

GTIN is Google's unique product identifier

MPN is a universal product identifier in the global marketplace

MPN is a number that uniquely identifies the product to its manufacturer

Why is it important that we receive the brand data from an advertiser? (Multiple correct answers)

The brand data is required for Criteo Sponsored Products

The brand data will enable the engine to learn & better understand user behavior regarding product brands

It is not required or recommended that we receive brand data from an advertiser

The brand data will enable the engine to stop retargeting a shopper for a specific product once purchased, if they are not likely to buy again

What is the main objective of our App Install product?

Increase app installs from shoppers by targeting an advertiser’s engaged shoppers with personalized ads.

Increase app installs from shoppers who have not yet engaged with the advertiser

Reduce cost per app install for our advertisers

Increase number of new customers for an advertiser by engaging mobile web shoppers with personalized ads

If the user has the app installed already, will we show them a banner? (multiple correct answers)

Yes, but we have plans to modify this behavior with R&D developments

No, we are able to exclude users who have already installed the app through cross-device matching

Yes, but once a user has installed the app following a click on one of our install banners, we will exclude them from the Install campaign

Yes, if the user already has the app (i.e. Organic download or driven by another provider), we won’t know they have the app and can target them with install banners

App Install: What does deferred deeplinking do?

After clicking on the install banner, it directs the user to the app store instead of the advertiser’s mobile site

After downloading the app and opening it for the first time, it directs the user to the product that was featured in the install banner

After clicking on the install banner, it makes sure to direct the user to the correct app store

After downloading the app and opening it for the first time, it tracks the download

You checked the Darwin Report sent by your local CS : 2 layouts have slightly lower performances (CTR/CR) than the 4 others. Should you ask CS to remove them?

Yes, because it means we are losing money on this partner with the 2 layouts

Yes, because we shouldn't have less performing layouts still online and displayed

No, because with RTCO layout diversity is important: these layouts may perform better where others don’t.

Yes, because it means the structure of the data in the banners isn't optimized for the users

Your client sends you an email and asks you to delete asap a promotion that was deployed on the banners. What should you do?

Remove it yourself in the Partner Overview

Open a JIRA ticket to TS and ask them to remove it

Open a JIRA ticket to CS and ask them to remove it

Contact on Slack the person who deployed the promotion

By clicking on the logo in a banner, where can a user be redirected? (Multiple correct answers)

To the advertiser’s homepage

To the last product viewed

To the best product in combination with the first product displayed in my banners

To any static URL provided by the advertiser

What is a layout crossover?

It's a feature to check performances of different layouts in real time

It's a feature recreating in real time new layouts using the Grid and Views of layouts plugged in BannerSet

It's a feature that helps designers to automatically create cross reports in Tableau

It's a feature optimizing the CTA position by calculating the users behavior through a real time heatmap

Your client is segmented as “small”. What should you NOT ask CS to do for this client? (Multiple correct answers)

Ask to plug Active Elements

Ask for a creative report

Ask to create dedicated layouts

Ask to change the font style and size in the banners

Is it possible to add a classic or fullsize coupon when you have specific customization and use an overlay coupon?

Yes, without any restrictions in redirection

Yes, but you can't set any specific redirection for this coupon

No, but it is worth checking with CS if they have a workaround

No, with overlay coupons it is not possible to add a classic or fullsize coupon

How many coupons can be deployed at the same time on the same campaign?

Only 1

3, but we can't choose which coupon should be displayed

5, but we can't choose which coupon should be displayed

� , but we can't choose which coupon should be displayed

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Quarterly Quiz Q3 2017 - Emerging Markets

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