Enrollment Diagnostic Survey

How does your recruitment practice stack up?

This diagnostic tool is designed to help you evaluate the robustness of your recruitment capabilities, relative to a student-centered best-practice approach. The focus throughout is on the infrastructure required to support that approach, as well as process and outcome metrics that can help you identify where performance gaps might exist with your recruitment practice more generally.

The diagnostic is structured according to nine core aspects of recruitment performance, with a set of criteria listed under each. Rate your current capabilities according to these criteria, with a simple “yes/no” answer, and we will tally the results for you. We anticipate the diagnostic taking no more than 5-10 minutes.

You'll receive your full, personalized recommendations upon submission.

How does your recruitment practice stack up?

You'll receive your full, personalized recommendations upon submission.

When it comes to identifying prospective students...

We regularly make use of at least four distinct list sources in our search efforts

Yes

We initiate contact in the earliest high school year that student names become available

Yes

We acquire list releases throughout the year, as soon as they’re available (about 10 times per year)

Yes

When it comes to engaging prospective students...

Our application (paper and online) has undergone user experience testing to identify and remove barriers to completion

Yes

We prompt non-yielding students to opt in to ongoing communications with us, in order to cultivate them as transfer prospects

Yes

Key parameters of our recruitment outreach (e.g., contact frequency) are optimized based on ongoing testing and measurement

Yes

When it comes to engaging parents...

We actively solicit parent email addresses, and more than 40% of our student search respondents provide them

Yes

Our recruitment outreach addresses issues of greatest concern to parents, as gleaned through regular parent surveys

Yes

We have dedicated content and communication streams that we use with parents during search and application

Yes

When it comes to ensuring effective use of media...

>85% of our recruitment marketing emails reach their intended recipients

Yes

It is easy for prospective students to apply to our school using a mobile device

Yes

We can quantify the impact that different mixes of paper and digital media have on student response rate

Yes

We use text messages to prompt student action on key application, aid, and deposit processes and deadlines

Yes

When it comes to assessing student intention and opinion...

Student surveys are part of our recruitment process, and our response rate exceeds 60%

Yes

The data we collect during student recruitment enables us to accurately predict any given student’s likelihood to yield

Yes

We survey non-yielding students to determine which school they ended up choosing and why

Yes

When it comes to maximizing the impact of financial aid...

We use proprietary content and dedicated communications streams to educate students and families on financial aid

Yes

Our net price calculator is accurate to within $1,000 of actual cost and takes no more than 10 minutes to complete

Yes

Our FAO model enables us to test scenarios in real time, with the active participation of key stakeholders

Yes

When it comes to ensuring effective use of data and analytics...

We run A/B split tests on >150 outreach parameters annually

Yes

Our data sets capture >1 billion student interactions annually

Yes

It’s easy for us to run segmentation analyses, geographical market comparisons, and other analyses

Yes

When it comes to assessing recruitment impact...

At least 15% of students contacted through our search campaigns respond

Yes

In 2015 we grew enrollment by >6%, increased net tuition revenue by >7%, and maintained or improved average SAT/ACT score

Yes

ROI on our recruitment marketing spend exceeds 7:1 (based on incremental first-year net tuition revenue)

Yes

When it comes to working across the student lifecycle...

We have integrated recruitment, student success, and advancement data sets

Yes

We have 12+ years of longitudinal data on students, from high school through career

Yes

We use recruitment data to create student success risk profiles that are available at enrollment

Yes

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