Reading Check #5

The success of the penny newspapers (penny press) was based on...

The colonial press that had the ability to argue with the government wascalled a(n)

Objectivity is the approved way to

Newspaper chains developed

For US newspapers, most of the advertising revenue comes from

A newspaper’s advertising–editorial ratio is

In order to attract more readers, the newspaper industry is

Companies that sell news, editorial matter, cartoons & photos to newspapersare called

Determining where to market a newspaper include all of the followingaspects, except

In modern digital journalism, this is a barrier that prevents people fromaccessing digital material without first paying for it.

Exhibition in the newspaper industry hasn’t changed all that much in recentyears, despite the exploding trend of online papers.

The goal of a hard-news reporter is to organize a story in a subjective, highlypersonal manner.

The advertising money collected from online activities represents a verysignificant percentage of all newspaper revenue.

Shoppers are typically aimed at people in particular neighborhoods.

When advertisers buy space in a newspaper, a major way they evaluate thepurchase is by looking at the cost per thousand readers (CPM).-

One way the circulation department determines where to market anewspaper is to look at the location of consumers that major advertiserwould like to reach.

The news hole is the number of pages left over and available for editorialmatter (based on the number of pages needed for advertisements).

The Great Depression and the rise of radio adversely impacted thenewspaper industry in the 1930s.

The newspaper industry saw rapid development in the United States duringthe 16and 17 century.

Newspaper distribution includes bringing it to shops, vending machines andpeople’s doorsteps.