Webgains Academy
Micro Influencers are important when it comes to pushing brands and products, but why is this?
People buy from Trends
People buy from Good Deals
People buy from People
Tracking influencer activity through affiliate links captures what two types of data?
Click Data & Conversions
Users Time on site & Influencer details
ROI & Audience Location
We look at how consumers buy products currently and how this might change in future based on the ____and ____ in the retail space.
Trends & Movements
Trends & Shifts
Behaviour & Transparency
When a visitor to a website clicks on that link, the affiliate ID is stored on their browser within a text file: this is known as a.....?
Biscuit
Cookie
Cake
Why is a cookie called a 'Magic Cookie'?
It's a packet of data a program receives and sends out again unchanged.
It's a packet of data a program receives and sends out again changed
It's a packet of data a program receives and sends out again
What kind of sites fall into Content?
Vouchercode
Blogs/Forums
Comparison
Is the conversion rate usually lower or higher for Content sites?
Lower
Higher
Average
What is the the main force behind a loyalty of reward site or programme?
Is that customers are likely to repeat their purchase and return to receive the incentive.
Is that customers are likely to repeat their purchase but not return and go through another site.
Is that customers are likely to repeat their purchase and return to receive the incentive, but then return the item
Price Comparison Sites Mainly work on _____ Payment Model?
CPM
CPL
CPC
The Purchase Funnel is a marketing model based on what behaviour?
Consumer
Conversion
Sales
What does the AIDA Model stand for?
Awareness, Intrigue, Data, Action
Action, Interest, Definition, Alignment
Awareness, Interest, Desire, Action
Search engine advertising (SEA) refers to.....
The way advertisers can display adverts on search engines based on the keywords that a user has searched for.
The way advertisers can look on search engines for advertising tips
The way advertisers can advertise their keywords online
Search Engine Optimisation (SEO) refers to the way websites are listed in the what two types of results?
Organic & Reliable
Natural & Organic
Optimised & Natural
What is the typical payment model that companies will charge for Display?
CPA
CPL
CPM
Email is often referred to as a …....... channel
Retention
Redundant
Responsive
What 3 types of Payment Method would a social platform commonly use?
CPM, CPL, CPA
Fixed Rate, CPC, CPL
CPM, CPC & Fixed rate
SEA stands for?
Search Engine Awareness
Search Engine Advertising
Search Engine Acceleration
Email can support tactical, as well as being an efficient ____ vehicle
CPA
CPL
CRM
Which marketing model typically has a lower ROI than others?
Search
Affiliate
Display
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