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InvestorLine Social Media Assessment Quiz

Before engaging on social media, what must you do? (check all that apply)
Complete and pass the Social Media Training
Sign up for a Sprinklr account
Ensure you have over 500 LinkedIn connections
Have experience tweeting
What are some of the instances in which you should contact your manager? (check all that apply)
You have doubts about content you want to post
You want to know who is the most popular on Twitter
You want your manager to take your picture for your LinkedIn profile
It is therefore imperative when using social media that your activities must always be guided by: (check all that apply)
Honesty and integrity
High ethical standards and fair dealing
Utmost respect for others on social media
Highest consideration for BMO’s reputation at all times
Tim, a prospect and one of your LinkedIn connections, asks a question on your LinkedIn page which requires detailed knowledge about a subject you are not very familiar with. What should you do? (check all that apply)
Use Google and research the correct answer
Acknowledge the connection by including the standard templated response
Ask another colleague in the branch
Respond by letting them know you are not familiar with the subject and they should ask someone else
Seek guidance from your manager
All of the above
You plan to use your LinkedIn account to generate new business. Which of the following activities are NOT allowed: (check all that apply)
Uploading, posting, or emailing content that includes any unsolicited or unauthorized advertising, promotional materials, junk mail or spam (excluding any pre-approved prospect-friendly marketing materials)
Sending unsolicited promotional material
Connecting with clients
Sending messages to distribution lists
Connecting with a prospect you met at an event
You would like to post and share a Globe & Mail article to your LinkedIn and Twitter page. You:
Post the article without seeking approval because the Globe & Mail is a reputable source
Post the article through your Sprinklr account for pre-approval
Don’t post it because third party articles are not permitted to be posted whatsoever
Engaging on social media is considered a public advertisement.
True
False
Which of the following apply when sending an Inbox or Direct Messages through LinkedIn or Twitter for business? (check all that apply)
Must abide by the rules relating to Incoming electronic communications as detailed in the Social Media Policy
Your message should not contain any information private or confidential
Your message is not used to resolve or address critical issues or other service disputes with clients
Pre-approval of the message must be obtained prior to sending
Using BMO email address only
You attended a hockey game with a client and took a photo of the two of you at the game. Can this be posted on Twitter?
Posting photos is permitted as long as the client has signed a consent form
Posting photos of clients is not permitted
Yes, as long as PCD Marketing has seen the photo first
If the event was for business purposes the photo can be posted
What are the risks associated with using social media? Select all that apply:
Not a secure platform
Followers/connections may want to become a client
Postings and responses can be viewed by all your connections and followers
Connections/followers may engage with you regarding your postings
Inappropriate conduct may result in disciplinary action
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