COMPETITION EXAM 2019 Insitute of Tourism & Digital Marketing SAHARANPUR
Digital Marketing Mastery Quiz
Test your knowledge of digital marketing with our comprehensive quiz designed for enthusiasts and professionals alike. This quiz covers a wide range of topics from social media advertising to website optimization, ensuring a well-rounded challenge.
Prepare yourself with these key features:
- 81 challenging questions
- Multiple-choice format
- Instant feedback on your answers
In which of the following circumstanses it can possible that you are not getting good no of conversion from the Facebook ADS?
You campaign has lesss budget
You are targeting wrong audience
You mentioned a wrong campaign name
You nselected "Accelerated " as your ad delivery
What type of audience a Digital Marketing person cannot achieve in her /his targeting ?
People who loves cars
People who sleeps in right hand direction
People who searches product online
People who are college passouts
If Raju bids RS.10/click and daily budget he sets RS.10000 how many clicks Raju can expect daily from Google ADS
Exact 1000
More than 1000
Less than 1000
Between 500-1500
What is Guest Posting ?
Submitting Blogs on other/s blog website
Writing articlels on Blogger
Writing Content For Wikipedia
Posting articles on social Media sites
Why would we need Mobile Friendly Websites?
To get more user friendly experience in mobile devices
To get more conversion in mobile devices
To get more male audiences in mobile devices
To encourage desktop users to switch to mobile devices
What is the first step in lead Genration ?
Right Audience Targeting
Creating a product /service landing page
Inquiry From Creation
Run paid ADS
What is dimension ( in pixels) of twitter cover page?
1500*500
1550*680
1400*750
1500*550
What is full form of HTML?
Hyper Type Markup Language
Hyper Text Markup Language
High time Minimum Load
High Text Marginal language
What are the steps to find WordPress Plugins and Installation?
Dashboard>page>Add New >Install
Dashboard>Appearance >Themes>Install
Dashboard>Plugins >Add New>Install
Dashboard>Plugins >Settings>Install
Can we use my Blogger or YouTube AdSense account with Wordpress?
Yes
No
Maybe
Don't know
What should be the ideal Length of your Blog posts?
1000 words
1,600 words
500 words
5000+words
What are not the type of bidding in Adwords?
Maximize Clicks
Maximize Budget
Maximize Conversion
ROAS(Return on ad spent)
Which type of keyword we should pick in SEO for our website?
Keyword which have high volume traffic and high CPC
Keyword which has low volume traffic and low CPC
Keyword which have high volume traffic with low competition
You selected "Accelerated" as your ad delivery
What is an Online Media Buying?
Buying traffic for your website
Buying images for your website
Buying vedio for your website
Buying content for your website
What is Internet linking ?
To create hyperlink for other website
To create hyperlink for wikipedia
To create hyperlink to same industry website
To create hyperlink for other pages of same website
What is Website Hosting?
Which host to your website on cloud
Which host to email on cloud
Which host your app on app store
Which host your software online
Where we do paste Google Analytics Tracking Code in our Website ?
Footer section
Header section
Body section
In SEO title
Aasma wants to send 5000 emails to her existing customer and she wants to get more open rates from her email marketing campaign .What she needs to take care to archive her goal?
She must write a big content in the email body
She needs to use expensive Email servers
AAsma should send Emails from her Gmail Id
She must avoid marketing words in her email content
Do Pinterest Support # tag ?
Yes
No
Maybe
Don't know
What is Canonical URL?
A URL which use to redirect the copied page to the original page
A URL which use to represent the copied content
A URL use to redirect to other website
A URL use to redirect to the other page of the same website
What is Digital Marketing ?
Marketing on Internet
Marketing on TV
Radio promotion
Marketing via print media
What is Crawling ?
Indexing of a website
Ranking of a website
Bots visiting a website
Database Submission
Why u needs a target Audience?
To show your ADS
To get more Conversion
To get more reach
To get more Branding
Why Digital Marketing is cost-effective?
Beacause it is done on laptop
Because we use Google facebook
Because of audience are on internet
Because of less man power involves
What is dimension ( in pixels ) of you tube cover page ?
2000*630
2560*1440
2560*1500
2650*1440
Do SMS sending is a part of mobile marketing ?
Yes
No
May'be
Don't know
What does CPM stand for ?
Clicks per mintune
Conversion per mintune
Cost per mintune
Cost per thousand
Why would YouTube shut Accounts Down?
For more video uploading
For not paid running paid ads on YouTube
For consecutive 3 community Violation strikes
For uploading poor quality video
Which type of tool are used for a video Editing?
Video Editors
Images Editors
Audio Editors
Text Editors
What is Google Quality Score?
IT Denotes how good your budget is spending
It denotes the performance of your conversion
It denots the relevancy of keyword to the ads
IT denotes the CPC of your ADS
What is full form of(WWW)?
World wide web
World with web
Web world wide
Whole world wide
Which type of website get higher revenue from Google Adsense?
Website which have more content
Website which has mixed content
Website which has niche content
Website which has high volume traffic
Why use #Tag ?
#tag help us in Google ranking]
#tag help in getting more friends /followers in social media
#tag create more apealing content
#tag helps in reaching to the right audience
What are the benefits of Email Automation ?
It sends email to the right audience
Make follow ups easy
It helps in auto response to the customer
Option B&C both
Which of the following Type of business need lead generation?
Ecommerce
Automobile Services
Classifield listing
Online Forums
What is website planning ?
Planning of web pages and it's content
Planning of Website layout
Information and invites audience
None of the above
Which one is the biggest social media platform as of now.
You Tube
Linkedin
Instagram
Facebook
What kind of publishing website have the most success in reaching your target audience?
Blogging Websites
E commerce website
Business Website
Classfield Website
Which type of landing converts more audience?
Landing page which has more content
Landing page which has precise and accurate content
Landing page which has more than two forms in it
Landing page which has videos
Which one of them are the Assests of Digital Marketing?
Mobile app
Whatsapp
All of the Above
Facebook Page
What is Bounce rate in website Analytics?
Landing page and Exit page are same
Landing page and Exit page are different
Visited landing page but Exit from different page
Visited landing page and also Exit from the same page
What are not the type of bidding in Adwords?
Maximize clicks
Maximize Budget
Maximize conversion
ROAS( return on ad spent)
What is the formula to calculate CTR?
Quality Score multiply by bidding
Bidding multiply by clicks
Clicks divided by impressions
Impressions divided total budgut
What is AD rank?
Getting better Position in SERP's
Getting more click from ADS
To outrank your competitor in search ranking
To get more clicks in less CPC
How Social Media Affects SEO?
It creates Social Signals for Search Engines
It increase Traffic to a website for SEO
It helps in creating viral content
It gives backlink to a Website
What is Google Analytics?
An online tool to Analize the website vision
An online tool to increase the website conversion
A software to create professional looking website
An online platform to monetize our website
What are the benefits of Digital Marketing ?
All of the above
Time saving
Cost effective
Precise audience targetting
What is Geo - targeting in paid ADS?
Target people by their region
Target people by their language
Target people by their gender
Target people by their age
What is the purpose of your website
Online Asset Creation
Online visibility creation
Maintaining internet Existence
All of the above
What is Email-Marketing?
To send emails to any random email addresses
To send emails to bulk email addresses
Sending emails to your own customer
Sending emails for branding purpose
What is incoming links?
A link to your page from other page of your website
Alink to your page from an image of your Website
Alink to your page from You Tube
A link to your page from other web page of other website
What is Hyper link?
A website address bar
A link on text to redirect to other webpage
A link to open Browser
A link to restrat your computer
What is heading tags in SEO?
Tags that are used for the creation of titles.
Tags that are used for the creation of heading
Tags that are used for the creations of other type of text
Tags that used for the creations of seo title
What does Google Ad Sense pay publishers?
21st of every month
15th of every month
After complete target
Last working day of everymonth
How much watch time are required on You Tube for monetization?
10'00'000 mintunes
10,000 hours
4000 hours
1000 hours
Why Landing page optimization matters for your online business?
It gets more traffic
It helps increasing conversion
It reduces bounce rate
It doesn't matter for our online business
How do change in ad position takes place ?
By setting high budget than competitors
By setting high bidding than competitors
By achieving good quality score
By creating high quality ad copies
Which of the following is not a search engine?
Ask.com
Tumblr.com
Bing.com
Yahoo.com
Which one is not the function of a Plugin?
To create pages of Website
To create slider of a website
To create images gallery of a website
To create imges gallery of a website
What is the most important factor in SEO?
To create Quantity of content
Optimization of meta tags
Generate unique and fresh content
To do keyword research
What Exactly is page speed?
The time of loading your web page
The time to open any images of your website
The time to redirect your page
The time to trigger your domain name in the server
What is limit for the number or characters for description in ad wards ad?
35
52
65
85
What is Google Suggest or "Autocomplete?
IT is a ranking given by google
It is a suggestion given by google to users
IT is google when open website from search results
It is emails filtering process
What kind of content will you be display on your website?
Your product/service related
Your terms and conditions
Your business information
All of the above
What count in goal in Google Analytics?
Conversion of website
Visitors of website
Average session duration of website
Bounce rate of website
Why one should use Linkedin as a social media profile?
To get friends
Developing and strengthening your brand
To get more video views
To get professional connection
Which type of the following has more impact in your website SEO?
Real time visitors
Exit rate
New Users
Bounce Rate
How to create awareness for your business?
Via Advertisement
Via lead genration
Via getting sales
Via creating website
What is Lead Generation ?
It is a process to Generate sales for a business
It is a process to generate inquiries for a business
It is a process to Generate Revenue for a business
Itis aprocess to Generate Growth for a business
Which is following are not a an Email- Marketing Tools?
Mailchimp
Aweber
Dlvr.it
Constant Contact
Which is the most important ranking factors?
Quantity of similar content
Fresh and unique content
Use of sitemap in your website
Backlinks to your website
What is robots.txt?
It helps your website to rank fast
It gives data of your organic searches
It resits google to index your website
It is a part of sitemap.xml
Which one in SEO friendly URL?
A URL contains alpha numeric characters and symbols
A URL contains only numbers in it
A URL contains only words
A URL contains keyword of web page
What do you think mobile device targeting is a better option than desktop targeting?
Yes
No
Maybe
Dont' know
What plugin does in WordPress Website ?
It gives look to the website
It is helpful in adding features to a website
It adds security to a website
It fasten a website
If sanjana has 1000 visitors in her blog daily and getting avg. C P C of rs. 3 what will be her actual revenue in a month via google Adsense?
RS.150000
RS.30000
RS.90000
RS.50000
What is the better for get Indian Traffic from social media ?
Early mornig
8 am to11am
7 pm to 10 pm
2 pm 6 pm
Which are not type of campaign in Affiliate Marketing ?
CPC
CPV
CPS
CPI
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