Quiz Time
Unlock Your Customer Value Knowledge
Test your understanding of customer acquisition and lifetime value with our engaging quiz. Challenge yourself to see how well you grasp key concepts in customer economics!
- Learn about customer retention strategies
- Understand the importance of LTV
- Assess your marketing knowledge
Complete the following sentence: To calculate the cost of acquisition, you need to ____________ the cost of advertising by the click-through rate.
Divide
Multiply
Subtract
Which of the following factors are used to calculate the overall value of a customer?
The rate of customer retention
How often customers buy
Lifetime profits from a customer
How highly customers rate a business
The cost of winning a customer over
Which of the following conditions must be met in order to make a profitable sale?
NPV must be positive
NPV must be zero
Total cost of sale must be more than the lifetime value of the customer
IRR must be as high as possible
Total cost of sale must be less than the lifetime value of the customer
A business must never, under any circumstances, spend more on acquiring a customer than they could get back through LTV.
True
False
What aspect of unit economics is the sales funnel used for?
Cost of acquisition
LTV
Which are the two pricing models used by the organisation to sells products or services?
Cost-plus pricing
Survey-based pricing
Project-based pricing
None of the above
Select the roles of finance team working with an organisation.
Accountant
Financial Administrator
Auditor
Machine Developer
Budget Analysts
What is a role of CFO in any organisation?
Looking at the financial performance
Looking at the employees
Working on the strategies with the CEO
Looking at the financial structure of the organisation
What are the three most important factors for calculating LTV?
How highly customers rate a business
How much it costs to acquire customers
How much customers spend
How often customers buy
The length of time someone remains a customer
Which of the following activities is LTV typically used for?
Calculating marketing budgets
Tax Calculation
Forecasting cashflows
Planning use of resources
Assessing profitability
What do the letters in the AIDA acronym stand for?
Advertisement, interest, discussion, acceptance
Awareness, interest, desire, action
Advertisement, invite, desire, activate
Awareness, invite, desirable, activate
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