How can I become better at bidding & budgeting for my social media campaigns?

Daily budgets on Facebook means...

Average amount I'm willing to spend every day an ad runs

The amount I'm willing to spend over the entire run-time of an ad

Average amount I'm willing to spend on specific hours of a week

Lifetime budgets on Facebook means...

Average amount I'm willing to spend every day an ad runs

Average amount I'm willing to spend per day, over the entire run-time of an ad

The amount I'm willing to spend over the entire run-time of an ad

For limited budgets, the recommended bid strategy is...

Cost Cap

Bid Cap

Lowest cost

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