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COM 107 Kahoot Review

A published letter accusing somebody of drug dealing which turns out to be untrue, is slander
True
False
Which broadcasting format came first?
AM
FM
Satellite
AM and FM were created at the same time
A&R stands for what?
Audio and Repetoire
Audio and record
Artist and Repetoire
AM & Radio
The Supreme Court Case known as "The Paramount Decision" came to what conclusion?
Major film studios should not participate in "block booking"
Paramout Pictures was rightfully owned by 21st Century Fox
Paramount Pictures was the best studio EVER
Major film studios engaged in illegal vertical integration
Cable TV and DVDs are sources of revenue for the film industry
True
False
Which of the following is NOT one of 4 major television networks?
CNN
FOX
CBS
NBC
Costs that networks charge exhibitions for carrying a lineup of channels are...
Tiering fees
Subscription fees
Copyright fees
License fees
Which best describes what the growth in cable television did to the content on television?
Allowed it to be shown in color
Pushed the development of "narrowcasting"
Allowed cable operations to be electronic publishers
Allowed movies to be shown on TV
Which was the first commercially available video gaming console system?
Nintendo
Atari
Sega Genesis
Odyssey
ESRB ratings are required by federal law as a consumer protection
True
False
I Love Lucy, Seinfeld, and Third Rock from the Sun are examples of which TV genre
Sketch Comedy
Documentary
Musical Drama
None of the above
Who of the following is not considered an early public relations professional?
PT Barnum
J. Walter Thompson
Ivy Lee
Arthur Page
Which of the following is not a trend that contributed to the rise of modern media research?
Propaganda Analysis
Public behavior research
Social Psychology studies
Marketing research
Which media event contradicted the hypodermic needle model?
A live broadcast of the Pearl Harbor attack
A live broadcast of the Kennedy assassination
Orson Welles' War of the Worlds radio broadcast
The 1930 release of Little Ceaser, a violet gangster movie
"Encoding" refers to translating symbols in a message back into some kind of meaning
True
False
___ are a systematic attempt to make sense of our individual and social moral experience
Norms
Morals
Ethics
Principles
Which factor is key to the success of the scientific model?
Reliability
Validity
Objectivity
All of the above
Which music genre is typically the most popular among radio audiences across the country?
Contemporary hit radio
Classic rock
Country
Pop
ABC broadcast network, Pixar, and the Disney Channel are all owned by the same company
True
False
Which genre is used to raise awareness, train people like soldiers, and change attitudes
Advergames
Strategy games
First-person games
Serious games
A statistical estimate (expressed as %) of the number of household tuned into a program is
A rating
The upfront
Licensing fee
An average
A situation in which few firms control most of production and distribution resources refers to
Monopoly
Free-for-all
Oligopoly
Tariff
Which of the following are limits to the Freedom of Expression
Public authority
Right to privacy
Libel and slander
B & C
All commercial speech and political speech are given the same rights under the First Ammendment
True
False
"Happy Birthday to You" being in the public domain means that a publishing company no longer...
Sues families for singing it at restaurants
Holds the copyright of the song
Bans the lyrics from the internet
Hates your birthday
"Actual Malice" means that a news medium...
Published information against public interest
Published a true statement with the intention of hurt
Knows that a statement is false but publishes it anyway
Was pushy and overbearing in acquiring a story
Who was David Sarnoff
The head of NBC and RCA
The inventor of FM radio
The actor who played Ricky Ricardo in I Love Lucy
The first chair of the FCC
Requiring exhibitors to book a large number of new or marginal pictures to get popular films is
Gatekeeping
Block booking
Monopolization
Salesmanship
The Jazz Singer was important in film because it was one of the first successful "talkies"
True
False
If public relations efforts lead people to change their behavior, their beliefs will also change
True
False
The conglomeration of media ownership is a major concern of which cultural studies approach?
Content analysis
Textual analysis
Audience Studies
Political economy studies
 
 
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