COM 107 Kahoot Review

A published letter accusing somebody of drug dealing which turns out to be untrue, is slander

True

False

Which broadcasting format came first?

Satellite

AM and FM were created at the same time

A&R stands for what?

Audio and Repetoire

Audio and record

Artist and Repetoire

AM & Radio

The Supreme Court Case known as "The Paramount Decision" came to what conclusion?

Major film studios should not participate in "block booking"

Paramout Pictures was rightfully owned by 21st Century Fox

Paramount Pictures was the best studio EVER

Major film studios engaged in illegal vertical integration

Cable TV and DVDs are sources of revenue for the film industry

True

False

Which of the following is NOT one of 4 major television networks?

CNN

FOX

CBS

NBC

Costs that networks charge exhibitions for carrying a lineup of channels are...

Tiering fees

Subscription fees

License fees

Which best describes what the growth in cable television did to the content on television?

Allowed it to be shown in color

Pushed the development of "narrowcasting"

Allowed cable operations to be electronic publishers

Allowed movies to be shown on TV

Which was the first commercially available video gaming console system?

Nintendo

Atari

Sega Genesis

Odyssey

ESRB ratings are required by federal law as a consumer protection

True

False

I Love Lucy, Seinfeld, and Third Rock from the Sun are examples of which TV genre

Sketch Comedy

Documentary

Musical Drama

None of the above

Who of the following is not considered an early public relations professional?

PT Barnum

J. Walter Thompson

Ivy Lee

Arthur Page

Which of the following is not a trend that contributed to the rise of modern media research?

Propaganda Analysis

Public behavior research

Social Psychology studies

Marketing research

Which media event contradicted the hypodermic needle model?

A live broadcast of the Pearl Harbor attack

A live broadcast of the Kennedy assassination

Orson Welles' War of the Worlds radio broadcast

The 1930 release of Little Ceaser, a violet gangster movie

"Encoding" refers to translating symbols in a message back into some kind of meaning

True

False

___ are a systematic attempt to make sense of our individual and social moral experience

Norms

Morals

Ethics

Principles

Which factor is key to the success of the scientific model?

Reliability

Validity

Objectivity

All of the above

Which music genre is typically the most popular among radio audiences across the country?

Contemporary hit radio

Classic rock

Country

Pop

ABC broadcast network, Pixar, and the Disney Channel are all owned by the same company

True

False

Which genre is used to raise awareness, train people like soldiers, and change attitudes

Advergames

Strategy games

First-person games

Serious games

A statistical estimate (expressed as %) of the number of household tuned into a program is

A rating

The upfront

Licensing fee

An average

A situation in which few firms control most of production and distribution resources refers to

Monopoly

Free-for-all

Oligopoly

Tariff

Which of the following are limits to the Freedom of Expression

Public authority

Right to privacy

Libel and slander

B & C

All commercial speech and political speech are given the same rights under the First Ammendment

True

False

"Happy Birthday to You" being in the public domain means that a publishing company no longer...

Sues families for singing it at restaurants

Holds the copyright of the song

Bans the lyrics from the internet

Hates your birthday

"Actual Malice" means that a news medium...

Published information against public interest

Published a true statement with the intention of hurt

Knows that a statement is false but publishes it anyway

Was pushy and overbearing in acquiring a story

Who was David Sarnoff

The head of NBC and RCA

The inventor of FM radio

The actor who played Ricky Ricardo in I Love Lucy

The first chair of the FCC

Requiring exhibitors to book a large number of new or marginal pictures to get popular films is

Gatekeeping

Block booking

Monopolization

Salesmanship

The Jazz Singer was important in film because it was one of the first successful "talkies"

True

False

If public relations efforts lead people to change their behavior, their beliefs will also change

True

False

The conglomeration of media ownership is a major concern of which cultural studies approach?

Content analysis

Textual analysis

Audience Studies

Political economy studies

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