Business of entertainment Final

Key players that help devise the marketing plan for release of a music album are all of the following except:

A wholesaling organization is:

If a song becomes popular in one geographic area, the recording label might double marketing efforts there to try to cultivate a regional hit.

It is the custom not to increase or decrease marketing expenditures for a recording release once a plan is set.

Older catalog titles that account for 40% of music industry sales get little promotional support in marketing.

Radio is no longer important in the promotion of recordings, because it has been replaced by music TV and social media.

Record labels sometimes are collecting a trickle of money from placement of music videos online whose primary purpose is to promote music.

The music business always spends more to market recordings in North America than in the rest of the world.

The music business lays out large amounts of money for paid advertising, making the industry roughly comparable in ad expenditure levels with movies, cell phones, and beverages.

The play lists of radio stations with oldies formats are not tracked closely throughout the music industry.

The word payola in the music business refers to:

Which of the following are of keen interest to radio program executives when evaluating a song?

Elements of a campaign where one set of materials are interlocked with or direct consumers to another related set is called marketing _____.

Email mailing lists are most useful in marketing recorded music when assembled by:

Fan magazines have relatively small circulations but sought after publicity placements in music marketing because:

Satellite radio is important in promoting some recordings through airplay primarily because:

The parent advisory logo (PAL) is placed on some recorded music products to:

What's the word for industry advertising not aimed at the consumer but rather concert venues, record stores, and other entities within the music business?

Which Company sells the most recorded music direct to consumers?

A “sunset clause” in an artist management contract provides a roadmap for an orderly winding up of the financial obligations between the artist and manager.

A common method of settling disputes surrounding artist management contracts is to submit the issues to arbitration.

A typical “key man” provision in a personal management contract protects the manager from the lack of performance by the “key man” in the deal, who is the artist.

According to your textbook, in addition to the personal manager, who should approve the selection of a business manager, accountant, or auditor?

For an artist with the goal of securing a record contract, a reasonable period of time for a personal manager to achieve that objective is 1 or 2 years.

Negative tour support is the money the label has advanced to make up for deficits the artist incurs while on tour.

Since a personal manager works at the pleasure of the artist, an artist will find relatively simple the termination of the artist’s financial obligations to the departing manager.

The artist generally appoints a manager as his or her exclusive personal manager, while the manager’s services to the artist are nonexclusive.

The going rate for personal managers’ commissions is usually in the range of 10–25%

Though social media activity and fan pages are great for the ego, they are generally a waste of time for an artist trying to impress potential personal managers.

Typically an artist seeks a term of no more than 2 years for the initial term of a personal management contract.

Under state law, an artist may only grant “power-of-attorney” rights to a manager who has passed the bar exam in that state.

Your textbook suggests that there should be a cap imposed by the artist on the manager on the level of expense that may be incurred without the artist’s consent.

According to your textbook, which area of responsibility is an important concern for a personal manager?

Electronic Press Kits (EPKs) may include which of the following components?

This is a free question