Chapter 8 Objective 1 Quiz

What is the use of commercial marketing concepts and tools in programs designed to influence individuals’ behavior to improve their well-being and that of society?

Social Marketing

Person Marketing

Place Marketing

Organizational Marketing

Materials and parts include which of the following? (Check all that apply)

Capital Materials

Raw Materials

Manufactured Materials

Industrial Materials

What is the final level of products and services?

Identify the core customer value

Product planners must build an augmented product around the core benefit and actual product by offering additional consumer services and benefits

Product planners must turn the core benefit into an actual product

A market may consist only of pure tangible goods

True

False

Consumer products include shopping products, specialty products, unsought products and what?

Conveinence porduct

Happy Product

Sad Product

Convenience product

Anything that can be offered to a market for attention, acquisition, use, or consumption that might satisfy a want or need is a?

Price

Product

Promotion

Service

Buyers normally do not usually compare which products?

Unsought

Shopping

Convenience

Specialty

Which of the following is an example of a specialty product?

Paper towels

New Phone

Nursing home insurance

Mercedes

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Chapter 8 Objective 1 Quiz

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