Future Topics for iGrow
This survey is designed to help us establish an agenda for future iGrow trainings.
In this survey, you will be shown 20 topics for potential future sessions. For each topic, you will be asked to self-assess your current competency with the subject matter, to assess your impression of the competencies of PRUSA marketing with the subject matter, and to provide how interesting you think the subject matter would be (regardless of competency, is this a topic you would be excited to learn more about). You WILL NOT be judged nor reviewed based on your assessments and all responses collected will remain anonymous.
Note that the specific subject matter and training program associated with each topic have not been fully defined. A brief summary has been provided to give a sense of what the material would cover, but the scope of each course could be expanded or limited depending on needs and resources; when considering each topic, use your imagination and assess based on your ideal training for that subject matter.
If there are any topics about which you are particularly passionate, please reach out either to Stacy Newman or to Charlie Rodman to let them know.
This survey is designed to help us establish an agenda for future iGrow trainings.
In this survey, you will be shown 20 topics for potential future sessions. For each topic, you will be asked to self-assess your current competency with the subject matter, to assess your impression of the competencies of PRUSA marketing with the subject matter, and to provide how interesting you think the subject matter would be (regardless of competency, is this a topic you would be excited to learn more about). You WILL NOT be judged nor reviewed based on your assessments and all responses collected will remain anonymous.
Note that the specific subject matter and training program associated with each topic have not been fully defined. A brief summary has been provided to give a sense of what the material would cover, but the scope of each course could be expanded or limited depending on needs and resources; when considering each topic, use your imagination and assess based on your ideal training for that subject matter.
If there are any topics about which you are particularly passionate, please reach out either to Stacy Newman or to Charlie Rodman to let them know.
What is your level within the organization?
What would be your ideal iGrow schedule?
1 full day each month
1 full day each quarter
1 full day each quarter with shorter sessions (1-4 hours) each month
1 full day each quarter with occasional shorter sessions (1-4 hours)
A few shorter sessions (1-4 hours) each quarter
How confident are you that you could commit to attend the frequency you indicated above? (5 being most confident)
Understanding KPIs and measurement
Course material summary:
How to set and track value-adding performance indicators to appropriately set goals and benchmark performance of marketing programs. Areas of investigation will include: which data sources are available for performance measurement, how to identify which KPIs are appropriate for which circumstances, how to interpret results and maximize result output, and linking measurement with established standards
Understanding KPIs and measurement
Course material summary:
How to set and track value-adding performance indicators to appropriately set goals and benchmark performance of marketing programs. Areas of investigation will include: which data sources are available for performance measurement, how to identify which KPIs are appropriate for which circumstances, how to interpret results and maximize result output, and linking measurement with established standards
How beneficial do you think this program would be to you personally? (10 being most beneficial)
How beneficial do you think this program would be for PRUSA marketing? (10 being most beneficial)
How interested would you be in attending this program? (10 being most interested)
Multicultural deep dive
Course material summary:
Focused lessons on the preferences and behaviors of the fast-growing multicultural population in America with an emphasis on multicultural trends and the hybridization of culture cues
Multicultural deep dive
Course material summary:
Focused lessons on the preferences and behaviors of the fast-growing multicultural population in America with an emphasis on multicultural trends and the hybridization of culture cues
How beneficial do you think this program would be to you personally?
How beneficial do you think this program would be for PRUSA marketing?
How interested would you be in attending this program?
Project management and best practices for working with cross-fun
Course material summary:
A foundation in how to work cross-fun
Project management and best practices for working with cross-fun
Course material summary:
A foundation in how to work cross-fun
How beneficial do you think this program would be to you personally?
How beneficial do you think this program would be for PRUSA marketing?
How interested would you be in attending this program?
Implementing a portfolio strategy
Course material summary:
Sharing opportunities to go beyond product-level marketing to drive cross-portfolio consumption with best practices from companies in- and out of-category working with a portfolio of brands targeting a breadth of consumer types
Implementing a portfolio strategy
Course material summary:
Sharing opportunities to go beyond product-level marketing to drive cross-portfolio consumption with best practices from companies in- and out of-category working with a portfolio of brands targeting a breadth of consumer types
How beneficial do you think this program would be to you personally?
How beneficial do you think this program would be for PRUSA marketing?
How interested would you be in attending this program?
Finance for marketers
Course material summary:
An introduction to financial considerations, how to read financial reports, the overlap of finance and marketing, and incorporating financial KPIs to agenda-setting. The course will also include a pricing module focused on the logistical side of selling: how pricing gets set, how pricing and profitability are related, pricing studies and tools, and how our products financially go from production to profit
Finance for marketers
Course material summary:
An introduction to financial considerations, how to read financial reports, the overlap of finance and marketing, and incorporating financial KPIs to agenda-setting. The course will also include a pricing module focused on the logistical side of selling: how pricing gets set, how pricing and profitability are related, pricing studies and tools, and how our products financially go from production to profit
How beneficial do you think this program would be to you personally?
How beneficial do you think this program would be for PRUSA marketing?
How interested would you be in attending this program?
Audience modeling and understanding
Course material summary:
Deep dive in to data-driven Audience Modeling and consumer segmentation (based on behavioral and attitudinal markers, rather than demographics-driven), and how to leverage modeling to develop test and learn programming, mine insights and plan more effective media solutions
Audience modeling and understanding
Course material summary:
Deep dive in to data-driven Audience Modeling and consumer segmentation (based on behavioral and attitudinal markers, rather than demographics-driven), and how to leverage modeling to develop test and learn programming, mine insights and plan more effective media solutions
How beneficial do you think this program would be to you personally?
How beneficial do you think this program would be for PRUSA marketing?
How interested would you be in attending this program?
Agency partnership
Course material summary:
Best practices for collaborating, managing, budgeting and getting the most out of agency partners throughout the process, from planning through execution. Modules will include practices for effectively developing and communicating campaigns to ensure messaging and creative reflect insights; equipping marketing teams to evaluate creative across channels; identifying tools and partnerships available to us and when to use them; working across teams (internally and externally) to ensure campaign execution and delivery
Agency partnership
Course material summary:
Best practices for collaborating, managing, budgeting and getting the most out of agency partners throughout the process, from planning through execution. Modules will include practices for effectively developing and communicating campaigns to ensure messaging and creative reflect insights; equipping marketing teams to evaluate creative across channels; identifying tools and partnerships available to us and when to use them; working across teams (internally and externally) to ensure campaign execution and delivery
How beneficial do you think this program would be to you personally?
How beneficial do you think this program would be for PRUSA marketing?
How interested would you be in attending this program?
Understanding and applying insights
Course material summary:
Delivering skills and capabilities to identify insights from data and research and how to move beyond the data to an actionable, consumer-centric plan rooted in behaviors and attitudes
Understanding and applying insights
Course material summary:
Delivering skills and capabilities to identify insights from data and research and how to move beyond the data to an actionable, consumer-centric plan rooted in behaviors and attitudes
How beneficial do you think this program would be to you personally?
How beneficial do you think this program would be for PRUSA marketing?
How interested would you be in attending this program?
Consumer trends impacting our business
Course material summary:
Highlight key culture shifts in the marketplace (e.g. Rise of micro-communities, globalization and its influence on taste preferences, growing influence of lifestyle brands) at the macro and category levels with an emphasis on their effects on our business; share/workshop implications for PRUSA
Consumer trends impacting our business
Course material summary:
Highlight key culture shifts in the marketplace (e.g. Rise of micro-communities, globalization and its influence on taste preferences, growing influence of lifestyle brands) at the macro and category levels with an emphasis on their effects on our business; share/workshop implications for PRUSA
How beneficial do you think this program would be to you personally?
How beneficial do you think this program would be for PRUSA marketing?
How interested would you be in attending this program?
Commercial immersion and winning the last three feet
Course material summary:
A robust curriculum to equip everyone in the marketing organization to understand the commercial side of our business and act with a commercial mindset. Among the modules to be covered are: understanding consumer behaviors to win in the last 3 feet; ways of working across retailers, wholesalers, and chains; best practices for optimizing efficacy for on- and off-premise accounts; crafting stories and sell sheets tailored to customers’ needs to strengthen our relationship with key accounts
Commercial immersion and winning the last three feet
Course material summary:
A robust curriculum to equip everyone in the marketing organization to understand the commercial side of our business and act with a commercial mindset. Among the modules to be covered are: understanding consumer behaviors to win in the last 3 feet; ways of working across retailers, wholesalers, and chains; best practices for optimizing efficacy for on- and off-premise accounts; crafting stories and sell sheets tailored to customers’ needs to strengthen our relationship with key accounts
How beneficial do you think this program would be to you personally?
How beneficial do you think this program would be for PRUSA marketing?
How interested would you be in attending this program?
Consumer systems
Course material summary:
A several session briefing on PRUSA’s new brand planning process, with specific lessons to teach how to best prepare and execute each of the three stages in the brand planning process: strategy, planning (including both strategic choices and building a brand playbook), and activation/tracking. The courses will also provide modules covering core components of the Consumer Systems methodology (e.g. Diagnostics, Brand Choices, etc.).
Consumer systems
Course material summary:
A several session briefing on PRUSA’s new brand planning process, with specific lessons to teach how to best prepare and execute each of the three stages in the brand planning process: strategy, planning (including both strategic choices and building a brand playbook), and activation/tracking. The courses will also provide modules covering core components of the Consumer Systems methodology (e.g. Diagnostics, Brand Choices, etc.).
How beneficial do you think this program would be to you personally?
How beneficial do you think this program would be for PRUSA marketing?
How interested would you be in attending this program?
Marketing mix
Course material summary:
As consumers are faced with ever more choices, understanding how to effectively mix marketing channels, and incorporate both traditional and non-traditional channels, to deliver personally relevant content and drive brand loyalty
Marketing mix
Course material summary:
As consumers are faced with ever more choices, understanding how to effectively mix marketing channels, and incorporate both traditional and non-traditional channels, to deliver personally relevant content and drive brand loyalty
How beneficial do you think this program would be to you personally?
How beneficial do you think this program would be for PRUSA marketing?
How interested would you be in attending this program?
Understanding prestige and premiumization
Course material summary:
Session covering how consumers consider “premium” beyond traditional status and price indicators, what signals and signifiers cause consumers to trade up, and how PRUSA can drive engagement with our prestige portfolio
Understanding prestige and premiumization
Course material summary:
Session covering how consumers consider “premium” beyond traditional status and price indicators, what signals and signifiers cause consumers to trade up, and how PRUSA can drive engagement with our prestige portfolio
How beneficial do you think this program would be to you personally?
How beneficial do you think this program would be for PRUSA marketing?
How interested would you be in attending this program?
PR Portfolio Immersion
Course material summary:
A two module course to help team members level set and look beyond their immediate daily brand/MoC exposure. One module will be designed to help everyone better understand the portfolio and their position within it, while also sharing best-practices, learnings from initiatives that failed to meet expectations, and cases from other teams to provide inspiration around brand activation and cross-portfolio synergies. The other module will highlight brand immersion, with participants getting to taste our portfolio while learning the histories and stories that set our brands apart
PR Portfolio Immersion
Course material summary:
A two module course to help team members level set and look beyond their immediate daily brand/MoC exposure. One module will be designed to help everyone better understand the portfolio and their position within it, while also sharing best-practices, learnings from initiatives that failed to meet expectations, and cases from other teams to provide inspiration around brand activation and cross-portfolio synergies. The other module will highlight brand immersion, with participants getting to taste our portfolio while learning the histories and stories that set our brands apart
How beneficial do you think this program would be to you personally?
How beneficial do you think this program would be for PRUSA marketing?
How interested would you be in attending this program?
Perfecting partnerships
Course material summary:
Tools for identifying mutually beneficial brand partnerships, effectively leveraging brand synergies, tapping influencers, and driving earned media. Specific focus areas will include influencer marketing – how to recognize and most effectively (via ROI and equity fit) leverage influencers to drive brand consideration+conversion –, cases covering successful and unsuccessful partnership executions, and best practices for events-based marketing
Perfecting partnerships
Course material summary:
Tools for identifying mutually beneficial brand partnerships, effectively leveraging brand synergies, tapping influencers, and driving earned media. Specific focus areas will include influencer marketing – how to recognize and most effectively (via ROI and equity fit) leverage influencers to drive brand consideration+conversion –, cases covering successful and unsuccessful partnership executions, and best practices for events-based marketing
How beneficial do you think this program would be to you personally?
How beneficial do you think this program would be for PRUSA marketing?
How interested would you be in attending this program?
Engagement platforms
Course material summary:
Understand the role and timing of Engagement Platforms within the Consumer Systems process, how to create an Engagement Platform and best in class examples of Engagement Platforms (internal and external)
Engagement platforms
Course material summary:
Understand the role and timing of Engagement Platforms within the Consumer Systems process, how to create an Engagement Platform and best in class examples of Engagement Platforms (internal and external)
How beneficial do you think this program would be to you personally?
How beneficial do you think this program would be for PRUSA marketing?
How interested would you be in attending this program?
Winning innovation
Course material summary:
Looking at how to leverage insights to guide innovation design and prioritization, working with Brand Owners to bring Global innovation in the U.S., as well as tools and tactics to successfully track innovation over time
Winning innovation
Course material summary:
Looking at how to leverage insights to guide innovation design and prioritization, working with Brand Owners to bring Global innovation in the U.S., as well as tools and tactics to successfully track innovation over time
How beneficial do you think this program would be to you personally?
How beneficial do you think this program would be for PRUSA marketing?
How interested would you be in attending this program?
Building a Learning Agenda
Course material summary:
How to embed an always-on learning mentality and robust learning agenda for your brand, rooted in consumer-centricity as a guiding principle and leveraging CDJ, MoCs, audience modeling and other foundational tools
Building a Learning Agenda
Course material summary:
How to embed an always-on learning mentality and robust learning agenda for your brand, rooted in consumer-centricity as a guiding principle and leveraging CDJ, MoCs, audience modeling and other foundational tools
How beneficial do you think this program would be to you personally?
How beneficial do you think this program would be for PRUSA marketing?
How interested would you be in attending this program?
Spirits marketing laws and regulations
Course material summary:
Overview of the unique laws and regulations – and how they may be changing – facing the spirits business and what we, as marketers, need to know to effectively activate without risking regulatory compliance
Spirits marketing laws and regulations
Course material summary:
Overview of the unique laws and regulations – and how they may be changing – facing the spirits business and what we, as marketers, need to know to effectively activate without risking regulatory compliance
How beneficial do you think this program would be to you personally?
How beneficial do you think this program would be for PRUSA marketing?
How interested would you be in attending this program?
Supply chain and production
Course material summary:
Learn the mechanics behind the bottle; from fermentation to consumption, this course will teach you everything you need to know about how our products are made and delivered
Supply chain and production
Course material summary:
Learn the mechanics behind the bottle; from fermentation to consumption, this course will teach you everything you need to know about how our products are made and delivered
How beneficial do you think this program would be to you personally?
How beneficial do you think this program would be for PRUSA marketing?
How interested would you be in attending this program?
Are there any additional topics, not included in this survey, that you would like to see included as a future iGrow session?
If you would like to be entered into a raffle for a chance to receive a $50 Amazon gift card, please e-mail Charlie Rodman - charlie.rodman@pernod-ricard.com - and notify him that you completed this survey.
If you would like to be entered into a raffle for a chance to receive a $50 Amazon gift card, please e-mail Charlie Rodman - charlie.rodman@pernod-ricard.com - and notify him that you completed this survey.
Thank you for participating in this survey! We look forward to developing an exciting and impactful iGrow program for you and your contributions today are a critical piece of advancing our marketing capabilities.
Thank you for participating in this survey! We look forward to developing an exciting and impactful iGrow program for you and your contributions today are a critical piece of advancing our marketing capabilities.
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