The P(owe)redictability of Habit
The P(owe)redictability of Habit Quiz
Ever wondered how habits shape consumer behavior? Explore the intriguing ways in which companies use data and psychology to predict your shopping choices. Take our quiz to test your knowledge on marketing strategies and consumer habits.
- Discover the role of Guest IDs
- Learn about the Familiarity loop in advertising
- Find out key life events that influence buying habits
What is the purpose of companies developing Guest IDs for their customers?
To stalk their customers (e.g. So store managers can arrive at the hospital when customers give birth)
To generate ideas for new products
To time the release of coupons corresponding to changes in individuals’ lives (e.g. When a baby is delivered, or when school begins in the fall) to increase sales
For fun
What would be the most effective way to market a new product using the Familiarity loop, using the pattern of commercials for favourite and new beer brands?
Favourite, Favourite, New
New, Favourite, Favourite
Favourite, New, Favourite
Which of the following life events would be the best opportunity to change a shopper’s buying habits?
Getting a bonus at work
Moving away from home for University
Buying a new car
Going on a family vacation
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