Quarterly Quiz Q4 2017 - MMS Boston
Welcome to our Quarterly Quiz!
Please read the following instructions before starting the quiz:
- There is always ONE correct answer UNLESS stated "multiple correct answers", in which case you have to select more than one good answer.
- You have to click on 'NEXT' after each category to move on.
- You won't be able to go back to the previous category once you clicked on 'NEXT'.
- You have to complete the quiz to have your results captured. If you stopped in between, your results may not be accounted for.
- Your results + the correct answers will be shown to you when you finish the quiz.
- Highlighted answer with × = your response, wrong answer
- Highlighted answer with √ = your response, correct answer
- Highlighted answer with no symbol = correct answer, not chosen
ALL THE BEST! :)
Welcome to our Quarterly Quiz!
Please read the following instructions before starting the quiz:
- There is always ONE correct answer UNLESS stated "multiple correct answers", in which case you have to select more than one good answer.
- You have to click on 'NEXT' after each category to move on.
- You won't be able to go back to the previous category once you clicked on 'NEXT'.
- You have to complete the quiz to have your results captured. If you stopped in between, your results may not be accounted for.
- Your results + the correct answers will be shown to you when you finish the quiz.
- Highlighted answer with × = your response, wrong answer
- Highlighted answer with √ = your response, correct answer
- Highlighted answer with no symbol = correct answer, not chosen
ALL THE BEST! :)
Please select your team:
Please select when you started at Criteo:
What is the main objective of Criteo Audience MatchBETA campaigns?
Improve lower funnel campaign performance
Drive new sales and get incremental budgets by targeting new audiences
Answer advertisers requests to use their CRM data
Improve mid funnel campaign performance
Which of the following are possible use cases for Criteo Audience MatchBETA? (Multiple correct answers)
Re-engagement (e.g. Of inactive or seasonal buyers)
Cross-selling of complementary products
Upgrade (audiences likely to upgrade)
Up-sell (e.g. Promote bundle offers)
What type of data can be directly used by Criteo Audience MatchBETA campaigns?
1st party emails
Device ID
Demographic data
Cookie data from sources not collected by Criteo
One of the KPIs we look at for Criteo Audience MatchBETA is the match rate. What is our average match rate?
30%
50%
60%
80%
What are we doing to increase our match rate? (Multiple correct answers)
Daily user matching
Remove dead cookies
Match users only one time when the campaign is launched
Constantly grow Criteo's identity graph
What is a best practice for campaign set up?
Only target incremental shoppers
Start with high CPC and decrease it progressively to reach ROI
Compare CPCs across existing campaigns
Exclude context 0 users
Which of the below can be used to target users incremental to display campaigns? (Multiple correct answers)
Days since last visit
Context 0
Location
CPC
Your client wants to maximize the audience that will receive cross-device Audience Match banners. In this use case, what should you do for the overlap audience (members that are on the Audience Match list and already in the lower funnel cookie pool)?
Do not use audience for either campaign
Nothing, it is fine for audiences to overlap
Exclude audience from audience match campaign
Exclude audience from display retargeting campaign
What could explain low matching rates? (Multiple correct answers)
The client is not passing hashed emails in their web tags and/or app events
Provided hashed emails are encoded in MD5 and not in SHA256
The number of hashed emails provided is lower than the advertiser's normal retargeting audience
The client incorrectly hashed emails themselves before uploading to the client platform
Why are DSPs weak compared to Criteo? (Multiple correct answers)
Inconsistent shopper identity
Hard to use platforms
Manual workflows
Transparent inventory
Why is campaign performance at risk when you exclude audiences from your existing display campaign for CAM? (Multiple correct answers)
Because the engine prioritizes the campaign that will deliver a greater performance, and recent visitors and shoppers are more likely to engage and convert
Because you are taking budget away from the existing display campaign
Because you are lowering the CPC of your existing display campaign to account for the decreased budget
Because campaign performance between your existing display campaign and CAM campaign is relative, and should be compared against one another
Which statements correctly describe Criteo Customer AcquisitionBETA? (Multiple correct answers)
A unique performance based solution that drives new sales conversions by finding and isolating new customers from existing ones across devices, apps and browsers using Criteo's powerful identity graph
A flexible commerce marketing solution for marketers to accurately target and re-engage their lapsed shoppers from CRM files with dynamic paid display ads across web, mobile browsers and apps
A unique performance based solution that maximizes online conversions using Criteo's machine-learning and proven product recommendation technology across acquisition campaigns
A unique performance based solution which places native product listings in locations throughout the purchase path of retailer sites and apps, promoting conversion and driving traffic for the retailer
What are the key benefits of Criteo Customer AcquisitionBETA for clients? (Multiple correct answers)
Reach up to 12x audiences and target shoppers across 1.2B active internet users
Access to proprietary user data such as demographics, interests and browsing behavior
Target highly relevant shoppers leveraging over 35M daily historic shopping and browsing events
Maximize ROI with a proven, performance-driven, CPC-based acquisition technology
Which clients are eligible for Criteo Customer AcquisitionBETA in Q4?
Retail clients only
Retail & travel clients
Fashion & travel clients
Fashion clients only
What is the expected performance of Criteo Customer AcquisitionBETA? (Multiple correct answers)
2x Lower Funnel conversion rate
Same ROI as Lower Funnel
70% renewal rate
+60% new client rate
What is the best targeting setup for Criteo Customer AcquisitionBETA performance wise?
Users who did not buy in the past 30+ days
Lapsed visitors and users who have never visited or bought from the website
Users who did not buy or visit the website in the past 60+ days
Only users who have never bought or visited the website
What is required to launch a Criteo Customer AcquisitionBETA campaign? (Multiple correct answers)
A minimum budget of 5K/month
Client signs a new IO
All campaigns will have budget smoothing activated by default
TS sets up the Customer Acquisition campaign in TOP
Your client is concerned that Criteo captures and shares individual user data such as personal information. How could you respond? (Multiple correct answers)
Criteo does not capture or share any personal, sensitive information
Criteo captures anonymously aggregated data from advertisers and publishers
Criteo only collects product categories from the client's website visitors
Criteo only shares personal, sensitive data with the client's permission
What criteria do Criteo use to compute similarity scores to determine a client's best prospects? (Multiple correct answers)
User engagement at vertical granularity
User demographic data at regional granularity
User product interest at product category granularity
User publisher browsing at URL granularity
What is the average percentage of unique users each client contributes to the data pool?
<1%
5%
10%
25%
What makes Criteo Customer AcquisitionBETA unique when compared to Facebook's acquisition offer? (Multiple correct answers)
Criteo targets customers in the retail & fashion verticals
Criteo has access to premium inventory across thousand of publishers outside of Facebook
Criteo offers clients access to pooled data assets, including the Criteo Shopper Graph, which provides a more complete view of shoppers' intent across channels and devices
Criteo adheres to brand guidelines when delivering dynamic ads
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