The 7 Functions of Marketing

Setting and communicating the value of products and services.

Designing,developing,maintaining,improving,and aquiring products and services that meet consumer needs.

Obtaining,managing,and using information about what customers want to improve business decision making, performance of marketing activities, and determining what will sell. Selling Communicating directly with potential customers to determine and satisfy their needs. Promotion Communicating with customers about the product to achieve the desired result--customer demand for and purchase of the product. Includes advertising, personal selling, publicity, and public relations.

Determining the best ways for customers to locate,obtain,and use the products and services of an organization. Involves moving the product each step from the deign idea to the consumer.

Budgeting for marketing activities,obtaining the necessary funds needed for operations,and providing financial assistance to customers so they can purchase the business products and service.

Communicating with customers about the product to achieve the desired result--customer demand for and purchase of the product. Includes advertising, personal selling, publicity, and public relations.

Communicating directly with potential customers to determine and satisfy their needs.