Private Label (Store Brand) vs. Name Brand Supermarket Products
Discover Your Brand Preference: Private Label vs. Name Brand
Take our engaging quiz to explore your shopping habits and preferences between private label (store brand) products and name brand products. This quiz will not only reveal your inclinations but also provide insights into consumer behavior in the supermarket landscape.
- Assess your product choices
- Understand your priorities when shopping
- Join others in discovering brand perceptions
What is your age?
Younger than 18
18 - 25
26-55
Older than 55
What is your living status?
Alone
Living with others (Significant other or roommates I share groceries with)
Caretaker of my own family
When buying milk, I will choose...
The private label
The name brand
No preference
I buy milk when I go to the grocery store...
Often
Sometimes
Rarely
Never
When buying milk, I tend to prioritize...
Price
Quality
Familiarity with the brand name
None of these
When buying soap, I will choose...
The private label
The name brand
No preference
I buy soap when I go to the grocery store...
Often
Sometimes
Rarely
Never
When buying soap, I tend to prioritize...
Price
Quality
Familiarity with the brand name
None of these
When buying snacks, I will choose...
The private label
The name brand
No preference
I buy snacks when I go to the grocery store...
Often
Sometimes
Rarely
Never
When buying snacks, I tend to prioritize...
Price
Quality
Familiarity with the brand name
None of these
Which statements do you agree with?
I am a smart shopper when I purchase private label products
Private label products are usually good value for money
Private label products are good alternatives to brand name products
Most private label products' quality is equal to name brand products' quality
I buy private label products to save money
I consent to allowing my information to be used in this marketing research study by Allison Dai on private label perception
Yes
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