<div>Influencer Marketing Maturity Model:</div> <div>How Integrated is Your Influencer Strategy?</div>

How would you best describe your approach to social listening?

Listening only occurs in threads on owned channels, if at all

We measure brand mention volume and share of voice

Listening software is used to highlight / prioritize mentions by online influencers over general brand mentions

Listening software is set-up to surface online influencers creating content in relevant, non-branded categories & conversations

Social listening insights pulled from relevant, non-branded content created by influencers are used to inform brand and product strategy

How would you best describe your approach to social engagement / community management?

Community Managers work natively on channels; they do not have a listening tool in place that enables off-channel listening

Community Managers use listening tools to identify and engage with mentions off of owned channels; however, they do not differentiate between general consumer and social influencers

Our brand’s social engagement strategy clearly defines a separate approach to influencer engagement from that of general consumers

Our Community Managers engage in proactive social engagement strategies designed to build relationships with social influencers before an activation opportunity arises

We have long-term contracts with Brand Ambassadors, who are given a behind-the-scenes look into brand and product strategy; They are treated like brand partners

How would you best describe your approach to activating influencers?

We've never run an influencer campaign before

No strategy, but have engaged one or two influencers at a time before

Small-scale activations are executed on an ad hoc basis to support brand tent pole campaigns

An annual, planned strategy featuring pulse-period activations using a mix of proven and new influencers throughout the year are used; we're building toward at true ambassador program

We have a formalized ambassador program whereby influencers are engaged in long-term, exclusive contracts designed for “always on” activation

How do you leverage content generated in influencer campaigns?

Content is not re-purposed in any way during or after the campaign

Top-performing influencer content is shared across brand social channels

Developing ambassadors have started bringing content ideas to the brand, inspiring new campaigns

We have a complete feedback loop; influencer content, ideas and their communities' reactions provide important insights that inform our brand and product strategy

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Influencer Marketing Maturity Model:

How Integrated is Your Influencer Strategy?

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Influencer Marketing Maturity Model: How Integrated is Your Influencer Strategy?

More Quizzes

Influencer Marketing Maturity Model:

How Integrated is Your Influencer Strategy?