Chapter 3-4

- is the organization and management of people, concepts, and information utilized in the development of the form and function of a product.
DESIGN PROCESS
ROBUST PRODUCT
USABILITY
DOMINANT DESIGN
- is one that is relatively insensitive to aging, deterioration, component variations, and environmental conditions
USABILITY
ROBUST PRODUCT
RAPID PROTOTYPING
PROTOTYPE
FIVE FACTORS OF USABILITY
1. Ease of learning 2. Efficiency of use 3. Memorability 4. Error frequency and severity 5. Satisfaction
- is a measure of the quality of a user’s experience when interacting with a product.
Usablity
Protpotyping
Prototype
Robust product
Is a single architecture that establishes dominanceinaproductclass.
Product platform
Dominant design
Rapid perototyping
Ptrototype
Is a set of modules and interfaces that forms a commonarchitecture from which a stream of derivative products can be efficientlydevelopedand produced
Prototype
Rapid prototyping
Dominant design
Product platform
Is a physical model of a proposed product or service that conveystheessential features but remains open to modification
Protorype
Rapid prototyping
Product platform
Dominant design
- isthe fast development of a useful prototype that canbeusedfor collaborative review and modification.
Rapid prototyping
Dominant design
Prototype
Oroduct platform
Elements of a New-Venture Team
Key employees,board of directors,managment team, other professionals,lenders and investors,board of advicers,
- one of the most consistent predictors of future entrepreneurial performance
Relevant industry experience
Prior entrepreneurial experience
ρ Networking
Building and maintaining relationships withpeoplewhose interests are similar or whose relationship could bringadvantagesto a firm.
Relevant industry experience -
Networking
Skills profile
- an entrepreneur’s ability tosuccessfullylaunch and grow a firm has also been studied
Networking
Relevant industry experience
Prior entrepreneurial experience
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