LCC 6 - SRM Introduction - Session 1

What is your name?
What are the big three differentiators of Oracle Social Relationship Management?
Latent Semantic Analysis, Unlimited Data Pulls, Integrations
Complete SRM Platform, Unlimited User Accounts, Integrations
Integrations, Latent Semantic Analysis, Complete SRM Platform
What are the three companies Oracle acquired that make up Oracle Social Relationship Management?
Context Optional, Involver, and Vitrue
Collective Intellect, Vitrue and Involver
Vitrue, Sprinklr, and Involver
Which of the following are considered challenges in the modern social environment? (Select 2 )
There is not enough data on social
Customers are in multiple channels
Customers don’t like sharing their experience on social media
Finding qualified sales leads
One recent stat says that 72% of people who complain on Twitter expect a response within 24 hours
True
False
What does SRM stand for?
Social Resource Monitoring
Social Resources Manager
Social Resource Module
Social Relationship Management
What does LSA stand for?
Latent Semantic Analysis
Listening Semantic Analysis
Learning Systems Analysis
Layered Social Analysis
89% of consumers switch to a competitor after a poor customer experience
True
False
Which company was acquired for its listening capabilities?
Collective Intellect
Vitrue
Involver
Which company was acquired for its publishing capabilities?
Collective Intellect
Vitrue
Involver
Which company was acquired to make up Oracle Engage?
Collective Intellect
Vitrue
Involver
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