10 Questions to Check Your Programmatic Background
Test Your Programmatic Knowledge
Are you curious about programmatic advertising and ready to benchmark your knowledge? Dive into our quiz designed for marketers, advertisers, and anyone interested in the dynamic world of digital marketing!
- 10 engaging questions
- Learn about keywords, platforms, and best practices
- Challenge your understanding of programmatic terms
"Programmatic advertising" and "RTB advertising" are two equal terms
True
False
Ad delivery to the end user in an RTB auction takes up to half an hour
True
False
The major benefits of programmatic advertising include
Increased transparency and control
Higher efficiency
Rapidness
Multiple targeting options
All answers are correct
First two answers are correct
What to be afraid of and constantly work on in programmatic?
Poor analytics
Fraud
High price
What is an Ad Tag?
An integrated code which signifies key parameters, such as ad size, topic of the page, basic page info, synchronization of requests, etc.
An integrated code which signifies the space where the ad will be displayed
Both
DSP is used for
Purchase of ads from a marketplace on which publishers list advertising inventory
Purchase of media directly from publishers
SSPs are the programmatic ad platforms which
Connect to ad exchange, DMPs, DSPs to sell inventory on behalf of publishers
Enable publishers show display, video and native ads and monetize their website and applications.
Both
Which company doesn't fit the list?
Rubicon Project
SmartyAds
Google Doubleclick
Volume Nine
This platform gathers personally identifiable information in one place, creating a unified database and allowing other software solutions to access this data
DMP
DSP
CDP
CRM
SSP
What is Ads.txt?
It is an IAB-approved text file which helps to prevent unauthorized inventory sale
A text file which allows two applications to talk to each other
A text file which helps to get the ad from ad server
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