RTB

A visually engaging illustration of various digital advertising concepts, highlighting key elements of Real-Time Bidding (RTB), ad exchanges, and programmatic advertising, with a modern and tech-savvy design.

RTB Knowledge Quiz

Test your understanding of Real-Time Bidding (RTB) concepts with our interactive quiz! Whether you're a marketer, a student, or simply someone interested in digital advertising, this quiz will challenge your knowledge and help you learn.

Get ready to explore fascinating topics such as:

Ad Exchanges
Bid Requests
CPM and CPC Metrics
Supply Side Platform Definitions

16 Questions4 MinutesCreated by NavigatingAds52

Select right definition of abbreviation "RTB"

Bidding for individual impressions in real-time

Building an ad in real-time

Bidding for 1000 impressions in real-time

What is an "Ad Exchange"?

A marketplace where agencies or ad networks are traded

A service that conducts an auction among bidders per impression

A service that approves an auction among publishers

What is a "Bid request"?

A function that is triggered when a user leaves a web page and passing various data such as the user demographics, location, website page, etc

A function that is triggered when a user visits a web page and passing various data such as the user demographics, location, website page, etc

A function that is triggered when the ad server passing various data such as the user demographics, location, website page, etc to the web page.

Select the right definition for term "Bidder"

An entity that competes in real-time auctions to acquire CPM campaigns

An advanced programmatic technique wherein publishers offer inventory to multiple ad exchanges simultaneously before making calls to their ad servers

An entity that competes in real-time auctions to acquire impressions

Select right scenario for zone with exchange type set to "OpenRTB without nurl”

�nurl” field is absent in bid responses and the system will record wins automatically when the impression happens

In this scenario, “nurl” field is absent in bid request and the system will record wins automatically when the impression happens

In this scenario, “nurl” field is absent in bid responses and the system will record wins automatically on the response

Select right scenario for zone with exchange type set to "OpenRTB with nurl”

Win URL is represented as a separate bid response field. In the case of 2nd price auction usage, “nurl” has to be called before the actual impression happens

Win URL is represented as a separate bid response field. In the case of 2nd price auction usage, “nurl” has to be called after impression happens

Win URL is represented as a separate bid response field. In the case of 2nd price auction usage, “nurl” has to be omitted

�At” is an attribute sent within a bid request that specifies...

Type of auction for impression

Price for impression

Allowed types of impression

�Tmax” is an attribute sent within a bid request that specifies maximum time in...

Seconds to submit a bid to avoid timeout

Milliseconds to submit a bid to avoid timeout

Milliseconds to submit an impression to avoid timeout

Impression types supported by Adkernel Display platform are...

Banner, Video, Audio

Banner, Native, Audio, Video

Video, Native, Banner

Bcat - bid request’s object attribute that specifies...

Block list of console applications by their platform-specific

Blocked advertiser categories using the IAB content categories

Block list of advertisers by their domains

DSP is a system that allows...

Buyers of digital advertising inventory to manage multiple ad exchange and data exchange accounts through one interface

Sellers of digital advertising inventory to manage multiple ad exchange and data exchange accounts through one interface

Sellers and buyers of digital advertising inventory to manage multiple ad exchange and data exchange accounts through one interface

Bidfloor object stands for...

Minimum bid for this impression expressed in CPM

Minimum bid for this impression expressed in CPC

Maximum bid for this impression expressed in CPM

Object .format represent...

A request format for a banner

An allowed size for a banner impression

Format of the page where the impression will be shown

Select right definition of abbreviation SSP

Supply partnership program

Supply side partner

Supply side protocol

CPM is a metric that shows how much it costs to serve

1000 ad impressions

100 ad click

Million ad impressions

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