RTB
RTB Knowledge Quiz
Test your understanding of Real-Time Bidding (RTB) concepts with our interactive quiz! Whether you're a marketer, a student, or simply someone interested in digital advertising, this quiz will challenge your knowledge and help you learn.
Get ready to explore fascinating topics such as:
- Ad Exchanges
- Bid Requests
- CPM and CPC Metrics
- Supply Side Platform Definitions
Select right definition of abbreviation "RTB"
Bidding for individual impressions in real-time
Building an ad in real-time
Bidding for 1000 impressions in real-time
What is an "Ad Exchange"?
A marketplace where agencies or ad networks are traded
A service that conducts an auction among bidders per impression
A service that approves an auction among publishers
What is a "Bid request"?
A function that is triggered when a user leaves a web page and passing various data such as the user demographics, location, website page, etc
A function that is triggered when a user visits a web page and passing various data such as the user demographics, location, website page, etc
A function that is triggered when the ad server passing various data such as the user demographics, location, website page, etc to the web page.
Select the right definition for term "Bidder"
An entity that competes in real-time auctions to acquire CPM campaigns
An advanced programmatic technique wherein publishers offer inventory to multiple ad exchanges simultaneously before making calls to their ad servers
An entity that competes in real-time auctions to acquire impressions
Select right scenario for zone with exchange type set to "OpenRTB without nurl”
nurl” field is absent in bid responses and the system will record wins automatically when the impression happens
In this scenario, “nurl” field is absent in bid request and the system will record wins automatically when the impression happens
In this scenario, “nurl” field is absent in bid responses and the system will record wins automatically on the response
Select right scenario for zone with exchange type set to "OpenRTB with nurl”
Win URL is represented as a separate bid response field. In the case of 2nd price auction usage, “nurl” has to be called before the actual impression happens
Win URL is represented as a separate bid response field. In the case of 2nd price auction usage, “nurl” has to be called after impression happens
Win URL is represented as a separate bid response field. In the case of 2nd price auction usage, “nurl” has to be omitted
At” is an attribute sent within a bid request that specifies...
Type of auction for impression
Price for impression
Allowed types of impression
Tmax” is an attribute sent within a bid request that specifies maximum time in...
Seconds to submit a bid to avoid timeout
Milliseconds to submit a bid to avoid timeout
Milliseconds to submit an impression to avoid timeout
Impression types supported by Adkernel Display platform are...
Banner, Video, Audio
Banner, Native, Audio, Video
Video, Native, Banner
Bcat - bid request’s object attribute that specifies...
Block list of console applications by their platform-specific
Blocked advertiser categories using the IAB content categories
Block list of advertisers by their domains
DSP is a system that allows...
Buyers of digital advertising inventory to manage multiple ad exchange and data exchange accounts through one interface
Sellers of digital advertising inventory to manage multiple ad exchange and data exchange accounts through one interface
Sellers and buyers of digital advertising inventory to manage multiple ad exchange and data exchange accounts through one interface
Bidfloor object stands for...
Minimum bid for this impression expressed in CPM
Minimum bid for this impression expressed in CPC
Maximum bid for this impression expressed in CPM
Object .format represent...
A request format for a banner
An allowed size for a banner impression
Format of the page where the impression will be shown
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