Quarterly Quiz Q4 2017 - US Tier 1 | Take the Quiz

Welcome to our Quarterly Quiz!

Please read the following instructions before starting the quiz:

There is always ONE correct answer UNLESS stated "multiple correct answers", in which case you have to select more than one good answer.
You have to click on 'NEXT' after each category to move on.
You won't be able to go back to the previous category once you clicked on 'NEXT'.
You have to complete the quiz to have your results captured. If you stopped in between, your results may not be accounted for.
Your results + the correct answers will be shown to you when you finish the quiz.
- Highlighted answer with × = your response, wrong answer
- Highlighted answer with √ = your response, correct answer
- Highlighted answer with no symbol = correct answer, not chosen

ALL THE BEST! :)

Welcome to our Quarterly Quiz!

Please read the following instructions before starting the quiz:

There is always ONE correct answer UNLESS stated "multiple correct answers", in which case you have to select more than one good answer.
You have to click on 'NEXT' after each category to move on.
You won't be able to go back to the previous category once you clicked on 'NEXT'.
You have to complete the quiz to have your results captured. If you stopped in between, your results may not be accounted for.
Your results + the correct answers will be shown to you when you finish the quiz.
- Highlighted answer with × = your response, wrong answer
- Highlighted answer with √ = your response, correct answer
- Highlighted answer with no symbol = correct answer, not chosen

ALL THE BEST! :)

For a Criteo video ad, can a client track impressions and views (how long a video has been seen by a user)?

Yes, clients can track both impressions and views.

No, impression and view tracking are not possible currently. This is on the roadmap.

No, only impression tracking: the client will be able to see the number of impressions but won’t be able to track for how long a user has seen the video.

No, only view tracking: the client will be able to track the skipped ads and the ones viewed entirely.

Which of the following are key selling points for Criteo video ads? (Multiple correct answers)

No added cost or time for the client: We use the client’s existing creative assets to generate the video ads dynamically.

Multiple product links: Each sequence within the video is clickable and will bring the user to the relevant areas of the client’s website.

Video ads can be used to deliver against branding KPIs on objectives such as awareness, perception and lift

Video ads have the highest level of post view engagement out of any ad format. Criteo only charges the client for direct clicks on the ad though.

Which of the following best describes a Criteo video ad?

Twenty seconds long featuring three products (five seconds each) plus a branded intro and outro, with accompanying music track

Fifteen seconds long featuring four products (three seconds each) plus a branded intro, with accompanying music track

Twenty seconds long featuring ten products (three seconds each) plus a branded intro and outro with accompanying music track

Thirty seconds long featuring three products (five seconds each) plus a branded intro and outro

Which of the following are common client challenges with using video advertising to drive shopper engagement and sales? (Multiple correct answers)

Costly and time-consuming video production

Lack of machine learning to deliver highly relevant products and messages

Difficulty in measuring revenue-based impact of video ads

Difficulty in generating shopper interest in the video format

Which of the following are unique differentiators of Interactive Video? (Multiple correct answers)

Recommends one hero product per video ad

Leverages Criteo's powerful machine-learning technology and massive amount of shopper data

Serves video ads at scale to customers throughout their buying journey

Builds custom interactive video sequences for each shopper

Your client is concerned about the brand safety of video inventory. How could you respond? (Mutliple correct answers)

Video advertising enjoys the same brand safety benefits as display advertising

Criteo's buying platform is integrated with Integral Ad Science to ensure brand safe inventory

Criteo's publisher account teams regularly review metrics on publisher sites and terminate any that may be generating invalid traffic

Criteo is a member of the Trustworthy Accountability Group and partners with third-party technologies to prevent fraud and non-human traffic

Which statements best describe Criteo Customer Acquisition^BETA? (Multiple correct answers)

A unique performance based solution that drives new sales conversions by finding and isolating new customers from existing ones across devices, apps and browsers using Criteo's powerful identity graph

A flexible commerce marketing solution for marketers to accurately target and re-engage their lapsed shoppers from CRM files with dynamic paid display ads across web, mobile browsers and apps

A unique performance based solution that maximizes online conversions using Criteo's machine-learning and proven product recommendation technology across acquisition campaigns

A unique performance based solution which places native product listings in locations throughout the purchase path of retailer sites and apps, promoting conversion and driving traffic for the retailer

What are the key benefits of Criteo Customer Acquisition^BETA for clients? (Multiple correct answers)

Reach up to 12x audiences and target shoppers across 1.2B active internet users

Access to proprietary user data such as demographics, interests and browsing behavior

Target highly relevant shoppers leveraging over 35M daily historic shopping and browsing events

Maximize ROI with a proven, performance-driven, CPC-based acquisition technology

What is the best targeting setup for Criteo Customer Acquisition^BETA performance wise?

Users who did not buy in the past 30+ days

Lapsed visitors and users who have never visited or bought from the website

Users who did not buy or visit the website in the past 60+ days

Only users who have never bought or visited the website

Your client is concerned that Criteo captures and shares individual user data such as personal information. How could you respond? (Multiple correct answers)

Criteo does not capture or share any personal, sensitive information

Criteo captures anonymously aggregated data from advertisers and publishers

Criteo only collects product categories from the client's website visitors

Criteo only shares personal, sensitive data with the client's permission

What makes Criteo Customer Acquisition^BETA unique when compared to Facebook's acquisition offer? (Multiple correct answers)

Criteo targets customers in the retail & fashion verticals

Criteo has access to premium inventory and direct relationships with thousands of publishers

Criteo offers clients access to pooled data assets like the Criteo identity graph

Criteo adheres to brand guidelines when delivering dynamic ads

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Quarterly Quiz Q4 2017 - US Tier 1

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