Assess the Health of Your Brand

Do you know the strength of your brand's positioning vs. Top competitors? Knowing your competitor's positioning can help you determine how solid your own position is.

Are you on top of the current and future trends of your business? Knowing where the market is heading helps your development and business planning efforts.

Do you know your brand's strengths and weaknesses? Knowing these help you measure opportunities and threats to your brand.

Do you know the key attributes that differentiate you from competitors? What was once a key differentiator may no longer be.

Have you developed key performance indicators for your brand? KPIs help you measure and assess your brand's success.

Is your brand consistently represented across all of your marketing efforts? A disjointed brand presence in the market dilutes the brand and undermines sales efforts.

Is your brand infused into your company culture? Companies that nurture their brand internally attract and retain higher quality employees.