Quiz 3
Public Relations Research Quiz
Test your knowledge on public relations research methodologies and strategies with this engaging quiz. It's designed for students, professionals, and anyone interested in understanding the nuances of PR research.
- 19 questions covering various aspects of research
- Multiple choice format for ease of answering
- Learn while you play!
The use of existing information in books, articles and electronic databases is known as
Secondary research
Qualitative research
Primary research
summative research
Which of the following is an example of qualitative research?
Focus group
A telephone poll
A Likert-type scaled survey
A systematic analysis of communication that includes searching and counting key words or concept reference is referred to as
Benchmarking
Content analysis
Concept testing
An intercept interview would most likely occur in
A telephone conversation
A shopping mall
a political campaign
Which is NOT indicative of a focus group?
quantitative research
Usually 8-12 participants
Qualitative research
trained facilitator
When the representatives of the target audience are asked to read or view materials in draft form before they are mass-produced and distributed, it is referred to as
Benchmarking
piggybacking
content analysis
Copy testing
What is the main problem with Web and e-mail surveys?
Low response rate
Cost
time
In basic terms, research is the controlled, objective, and systematic gathering of information for the purpose of describing and understanding.
True
False
Qualitative data is often called 'soft' data.
True
False
Secondary research refers to data or information that originally comes from another source.
True
False
The first part of planning is always
Developing a clear understanding of the situation
setting objectives
Creating a calendar/timetable
Developing strategies and tactics
A Gantt chart is essentially a
Calendar
Listing of objectives
Budget
Survey summary
The acronym MBO stands for management by
Observation
Opportunity
Organization
Objective
Which is NOT considered an out-of-pocket expense?
Video news releases
Transportation
Media kits
Salaries
A tactic is
the most visible part of a PR campaign
Having a strategic plan
Measurable
Planning should be the first step in any public relations process
True
False
NBO is a fundamental approach to planning.
True
False
A Gantt chart is often used in compiling timetables for campaigns.
True
False
The lion's share of any public relations budget is allocated to staff and administrative time
True
False
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