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Quarterly Quiz Q1 2018 - MMS EMEA AS

Welcome to our Quarterly Quiz!

Please read the following instructions before starting the quiz:

There is always ONE correct answer UNLESS stated "multiple correct answers", in which case you have to select more than one good answer.
You have to click on 'NEXT' after each category to move on.
You won't be able to go back to the previous category once you clicked on 'NEXT'.
You have to complete the quiz to have your results captured. If you stopped in between, your results may not be accounted for.
Your results + the correct answers will be shown to you when you finish the quiz.

GOOD LUCK :)

Welcome to our Quarterly Quiz!

Please read the following instructions before starting the quiz:

There is always ONE correct answer UNLESS stated "multiple correct answers", in which case you have to select more than one good answer.
You have to click on 'NEXT' after each category to move on.
You won't be able to go back to the previous category once you clicked on 'NEXT'.
You have to complete the quiz to have your results captured. If you stopped in between, your results may not be accounted for.
Your results + the correct answers will be shown to you when you finish the quiz.

GOOD LUCK :)

Name:

Please select your market

Please select when you started at Criteo:

Criteo Audience Match

What are the eligibility criteria for CAM campaigns? (Multiple correct answers)

All advertisers using OneTag are eligble

Advertisers must be able to upload CRM files with email addresses via the onboarding platform

Audiences must contain at least 100 emails to uphold privacy standards.

Emails need to be hashed as the platform cannot support plain emails

Which of the below can be used to target users incremental to display campaigns? (Multiple correct answers)

Context 0

Location

CPC

Days since last visit

What type of data can be directly used by Criteo Audience Match campaigns?

Data bought from 3rd parties

Demographic data

Cookie data from sources not collected by Criteo

1st party emails and user identifiers (IDFA, AAID, Criteo Cookie ID)

Our average onboarding match rate for CAM is 60%. However, what can influence your client’s match rate? (Multiple correct answers)

Hashed email coverage: our ability to retrieve hashed emails on advertiser events

Network effect: our ability to retrieve emails from different advertisers

Email hashing: Provided hashed emails are encoded in MD5 and not in SHA256

The number of hashed emails provided is lower than the advertiser’s normal retargeting audience

Does the client need to sign a new IO to launch a CAM campaign?

Yes, a new IO is needed because the finance guideline is 1 IO per budget

No, a new IO is not needed if the CAM campaign is running on the same budget as the lower funnel campaign

No, a new IO is not needed because we already collect hashed emails via one tag

No, a new IO is not needed because CAM campaigns always use the same budget as CDR campaigns

What are recommendations for smoothing with CAM campaigns? (Multiple correct answers)

Only monthly smoothing

No specific smoothing

Campaign period should be at least one week

Campaign period should be at least one month

Your client wants to use the same budget for CAM as for Criteo Dynamic Retargeting. How could you respond? (Multiple correct answers)

Using the same budget for CAM and CDR is recommended as it would not impact performance

Using the same budget for CAM and CDR is recommended as they are a part of the same campaign

Using the same budget reduces the performance of your CDR campaign that converts your recent visitors and buyers

CAM has its own marketing objective, and therefore should have its own budget reflecting that objective and the purchase intent of the audience it is targeting

Which of the following is TRUE for CAM campaign set up? (Multiple correct answers)

Upper funnel CAM campaigns are a recommended setup as it is the optimal configuration to re-activate lapsed customers and drive incremental users in the retargeting pool

Including more mid funnel users is a recommended set up as it helps driving more post-click sales

Segmenting lower funnel with CAM is optimal in terms of overall performance

Full funnel CAM campaigns optimize the volume on incremental users (mid funnel and context 0 users)

Which of the following should you do when setting up your CAM campaign? (Multiple correct answers)

Use custom segmentation for mid and upper funnel campaigns

Always start with a low CPC and progressively increase it to reach ROI

Define an advanced capping (days since last visit) and overwrite the <60 days default value if needed

Always exclude context 0 users

In case of a campaign overlap, you can have more than one campaign competing for the same shopper. What should you do? (Multiple correct answers)

Always pushback CRM audience from CCA campaign to improve its new customer rate

If a great overlap exists with core campaign(s), pushback the CRM audience but make sure to monitor the impact on volume and performance of the core campaign(s)

Nothing in case of small overlaps: The engine will prioritize the campaign with the greater performance and the volume will be maximized for the client and Criteo

Foster overlap to monitor audience and segment performance more easily

Criteo Customer Acquisition

Which groups should the ideal CCA campaign target? (Multiple correct answers)

Users who have never been to the client's website

Lapsed visitors who have not been to the client's website in 60+ days and who have never purchased

Lapsed buyers who have not purchased in the last 30 days

Lapsed visitors who have not been to the client's website in 100 days

Your client is concerned that Criteo captures and shares individual user data such as personal identifiable information. How could you respond? (multiple correct answers)

Criteo does not capture or share any personal, sensitive information

Criteo captures anonymously aggregated data from advertisers & publishers.

Criteo only collects information regarding which product categories a website visitor views

Criteo only shares personal, sensitive data with the client’s permission

What criteria does Criteo use to compute similarity scores to determine a client’s best prospects? (multiple correct answers)

User engagement at vertical granularity

User demographic data at regional granularity

User product interest at product category granularity

User publisher browsing at URL granularity

What type of creatives are recommended for CCA campaigns? (Multiple correct answers)

Static branding banners

Dynamic banners

Coupons can be used for CCA campaigns

Coupons cannot be used for CCA campaigns

Can a client have more than one CCA campaign running in parallel (at the same time)?

No, CCA campaigns are limited to one campaign per account

Yes, there is no limitation for CCA campaigns per client

Yes, clients can have up to 2 CCA campaigns in parallel

Yes, clients can have up to 5 CCA campaigns in parallel

How granularly can a CCA campaign target within a product category?

CCA campaigns can target an audience based on a specific product ID e.g. Like a specific type of Nike running shoes

CCA campaigns can target an audience based on specific product IDs but only in retail product categories

CCA campaigns can target an audience based on specific product IDs but only in fashion product categories

CCA campaigns can only target audiences based on the google taxonomy category ID, e.g. sunglasses

Which of the following is TRUE about attribution and CCA campaigns? (Multiple correct answers)

For acquisition last click is not the best because most of the users brought by acquisition campaigns click in another channel before buying

Clients looking at last click attribution values might see lower performance

If in one day a user first clicks on a CCA ad and then on a display retargeting ad and makes a purchase in that session, this sale will be attributed to the CCA campaign in Management Center

Clients looking at first click attribution values might see lower performance

What data period does the scoring engine leverage to score users for the context 0 audience?

5 days

1 month

3 months

1 year

How does the Criteo Engine score shoppers for Criteo Customer Acquisition? (Multiple correct answers)

It looks at shoppers’ historic patterns, product preferences and events

It computes unique scores for each shopper against our client’s model customer

It computes unique scores for each shopper against 3rd party data segments

It matches each shopper’s color preferences with our client’s model customer

Which of the following ad formats are available to CCA campaigns? (Multiple correct answers)

Mobile Web & App

Video

Facebook & Instagram

Desktop

GDPR

What is the scope of application of the GDPR?

Collection of personal data in the EU territory, disregarding the location of the data controller

Collection of EU citizens' personal data by EU companies

Collection of EU citizens' personal data by international companies with an entity in Europe

Collection of only personal sensitive data in EU countries

What category of data does Criteo collect? (Multiple correct answers)

The category of data collected by Criteo is anonymous data

The category of data collected by Criteo is pseudonymous data

We only collect a sub-category of personal data that offers more warranties to the users in terms of confidentiality

The category of data collected by Criteo is directly identifying information

What are the most appropriate legal basis for Criteo services? (Multiple correct answers)

Vital interest of users

Legitimate interest of data controller

Unambiguous consent of users

Explicit consent of users

What is needed for an unambiguous consent of users? (Multiple correct answers)

Freely given

Deriving from a positive action from the user

Opt-in consent

Timing

What are the most appropriate legal basis for Criteo’s clients? (Multiple correct answers)

Vital interest of users

Legitimate interest of data controller

Unambiguous consent of users

Explicit consent of users

According to GDPR, which of the following is NOT an obligation for our clients?

Be transparent with consumers regarding data collection, usage and opt out

Show a privacy message to users

Drop cookies only after the user provides consent

Obtain explicit opt-in from the user for data collection

According to GDPR, which of the following is NOT an obligation for Criteo as a data collector?

Obtain explicit opt-in from the user for data collection

Only collect and process pseudonymous data

Comply with the rights that consumers have to access their data

Comply with rules on data retention

What does Criteo do to respect consumer rights and control? (Multiple correct answers)

Inform users about data collection and how we are protecting their privacy

Stop tracking and retargeting users in case of opt outs

Keep browsing data no longer than 5 years

Give users access to their data upon request

What is NOT considered personal data under GDPR?

Data allowing direct identification of a person

Highly aggregated data on a definite or indefinite group of people

Mobile Device IDs

Do our clients and partners have to inform their users about the use of Criteo technologies on their websites?

Yes, they are solely liable for the information of their users

Yes, Criteo and our clients and partners are both liable for the information of their users

No, Criteo is solely liable for the information of the users

No, the data collected by Criteo does not require prior information

Transparency & Control

How can clients access the transparency reports? (Multiple correct answers)

Through an API call to a secure server

Through a download directly from Management Center

Directly through the Swagger UI

Through a visualization platform

As part of our transparency reports which of the following information is NOT shared with our clients?

Criteo margin

Publisher domain

Media cost from the client’s perspective

Device type

Can publishers opt out from the transparency reports? (Multiple correct answers)

Yes, only French publishers can opt out

Yes, any publisher can opt out and it will be valid for both inventory bought directly and through RTB

Yes, publishers outside of France can opt out but it will be ignored for French advertisers

Yes, publishers outside of France can opt out but if they sell through RTB they might still appear in the reports

Some traffic can be labeled as “null” instead of the publisher domain in the transparency report. Which of the following is TRUE about “null” traffic? (Multiple correct answers)

This is blind traffic where Criteo doesn’t receive the exact publishers domain URL

This happens in case of publisher opt outs when Criteo can’t share the publisher information

Traffic labeled as “null” would only be coming from major RTB partners with strong safety mechanisms

This is traffic coming from the 2% smallest publishers. Criteo only shares information on the top 98% of the displays

What does the cost field of the transparency report represent? (Multiple correct answers)

For the client this corresponds to the impression cost

For Criteo this corresponds to the Criteo cost for the impression plus our margin

This corresponds to the Criteo cost for the impression without our margin

This is the same as “marketplace revenue” (Displays x (CPM + Margin))

In the field “device”, what does it mean when “other” appears in the report? (Multiple correct answers)

The device model is unknown

The client does not have cross-device enabled

The user has updated their privacy settings so their device data is not trackable

The user was on desktop

Data from which campaign categories are included in the transparency report?

Data from all campaigns will be included in one report

Only data from CDR campaigns will be included

Only data from CDR & CAM campaigns will be included

The client must request separate reports for each campaign type

What guidance should be given to clients about using the report’s data? (Multiple correct answers)

Criteo provides only the raw data to clients

Criteo provides raw data and aggregated data by publisher URL or campaign category

Criteo will add new data fields to the report upon client request

The client is responsible for how they use the data and Criteo will not provide any guidelines in how the data can be used

When reports are made available, some clients might get back to you with blacklisting requests. Which of the following is TRUE regarding Criteo’s blacklisting policy?

Criteo focuses on performance rather than on where ads are displayed. Blacklisting will impact the performance and is not a recommended option

Only blind traffic can be blacklisted after evaluation of RexT impact and with management approval

Blacklisting is a good option if the client has brand safety concerns

No management approval is required for blacklisting

Can the client choose what transparency data they would like to access?

Yes, if the client is participating in the Transparency beta.

Yes, if the client is accessing the data via API only.

No, they cannot. Flexibility is currently not offered on the data to be shared.

Yes, if the client meets minimum spend thresholds for customized transparency data.

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