Business survey
Chips Consumer Insights Quiz
Are you a chips lover? Find out what drives your snack choices and preferences with our fun and insightful quiz! Your responses will help us understand consumer trends in the chips market.
- Discover your top chip preferences.
- Learn about the factors influencing your purchases.
- Engage with creative new flavors.
When buying chips, which of the following factors is most important to you?
Taste
Packaging
Price
Other
Please Specify:
What group do you believe buys chips the most?
Elementary School Children
Middle and High School Students
Working Adults
Unemployed Adults
Families from any social class
Where do you usually go to purchase chips?
The supermarket
A small general store
The school canteen
Other
Please Specify:
What time do you prefer eating chips?
Morning
Afternoon
Evening
Night
How often do you consume chips?
Every day
Often
Sometimes
Rarely
Never
What is your source of information regarding the purchase of the chips 'lays/walkers'
Advertising
Live demonstration
Home shopping
Word of mouth
Other
Please Specify:
How likely from a scale of 1-5 are you likely to buy a new flavour of chips
On a scale of 1-5. 1 being: I don’t care, and 5 being: I care a lot; how much do you care about the nutritional value of a packet of chips?
Which new flavour would you be willing to buy the most?
Wasabi & beef
Bolognese & parmesan
Indian tandoori & Mexican chili
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