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In which of these cities was Moleskine founded:

A. Milan

B. Rome

C. Madrid

D. Hamburg

Which of the following is NOT a product offered by Moleskine?

A. Diaries

B. Coffee

C. Staplers

D. Bags

Which of these would NOT be considered a direct competitor of Moleskine?

A. Smiggle

B. Apple

C. Baron Fig

D. Officeworks

What does Moleskine's logo represent?

A. The company's heritage

B. Creativity

C. Functionality

D. A 'blank canvas'

Which of these is NOT a method used by Moleskine to sell its products?

A. Direct to business

B. Through 3rd party retailer such as Officeworks

C. Through Moleskine retail stores

D. None of the above

Which of the following traits represents Moleskine’s brand personality?

A. Tough

B. Sophisticated

C. Cheerful

D. Daring

What is the underlying value that Moleskine attempts to nurture for its consumers?

A. Authority

B. Justice

C. Creativity

D. Kindness

Which of the following is an opportunity for Moleskine?

A. Diversifying the product’s portfolio

B. Creating new product offerings

C. Collaborating with other companies

D. All of the above

What is the model used to identify strategies for future growth?

A. BCG Matrix

B. Ansoff Matrix

C. McKinsey Matrix

D. ADL Matrix

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