QUIZ_ MARKETING
Mastering Marketing Distribution
Test your knowledge of marketing distribution channels with this comprehensive quiz designed for both beginners and seasoned professionals. Each question is crafted to challenge your understanding of how products move from producers to consumers.
Key Features:
- 8 Engaging Multiple Choice Questions
- Instant Feedback on Answers
- Perfect for Marketing Enthusiasts
A distribution channel is best described as:
The retailer that sells the product to the consumer
An agreement to sell via agents or distributors
The route a product takes from producer to end consumer
A method of selling directly to consumers
An insurance broker is an example of what kind of intermediary?
Agent
Retailer
Stockholder
Wholesaler
An advantage of a manufacturer selling via retailer distribution is that a retailer:
Stocks the product exclusively
Can't lose the stock
Customer service will always be better
Provides a convenient place for customers to buy
An advantage of using shorter distribution channel is:
No need to hold stocks
Closer control over distribution
Wholesalers can take greater risk
Lower profit margins
Which of these firms is most likely to use a wholesaler for distribution ?
Hotel chain
Plumber
Car insurance broker
National newspaper
A distribution channel with no intermediaries is known as a...
Direct channel
Profitable channel
Online channel
Retail channel
How do agents usually make their money?
Charging per our worked
Commission on sales achieved
Charging the government for work performed
Buying and selling stock
The choice of distribution channel will be influenced by all of the following, except...
Complexity of the product
Profit margin of the product
Infrastructure of the economy
Legal restrictions on how a product can be sold
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