SWOT

Strengths:

Financially Healthy and Independent

Managerial independence: no influence or limit from Groups or Consortia

Vertical integration – control over decisive strategic resources: F-geo, F-gyps

Family company: human management approach

Fair management and market practices: employment, budgeting, claims

Trust worthy for employees: long avg. employment

Trust worthy for cooperation: same management team, long term teams

Open structure: easy and fast communication flow

Weaknesses:

Family company: vague management chart and flow of command

Weak corporate identity: management, strategy, image

Inefficient use of resources

No Systemic Approach: products, strategies, practices, processes

Open structure: loose chain of command, short term decision making

Vague Brand

Threats:

Lack of clear long and medium term vision

Vague long term strategic mix

Ability to adapt on global trends

Regional instability (area of company investments and target markets)

Low-cost competition: inability to follow price war or to confront them with “value-added” solutions

Market Leaders: inability to follow fast pacing trends, technology, certification barriers

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