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SWOT

Strengths:
Financially Healthy and Independent
Managerial independence: no influence or limit from Groups or Consortia
Vertical integration – control over decisive strategic resources: F-geo, F-gyps
Family company: human management approach
Fair management and market practices: employment, budgeting, claims
Trust worthy for employees: long avg. employment
Trust worthy for cooperation: same management team, long term teams
Open structure: easy and fast communication flow
Weaknesses:
Family company: vague management chart and flow of command
Weak corporate identity: management, strategy, image
Inefficient use of resources
No Systemic Approach: products, strategies, practices, processes
Open structure: loose chain of command, short term decision making
Vague Brand
Opportunities:
No regional (Europe – Mediterranean) Leader: xps
Company : only producer in Europe with complete range: SW, XPS, GYPs
Fear of Strategic Leaders for South-East European – Mediterranean markets
No “insulation manual” for the “South”
€FIRE” market
Energy crisis: connect the company to realistic solutions
Emerging markets (opening to Global practices): Iran, Algeria, Morocco
Markets after the War: Kosovo, Ukraine, Syria, Libya
Markets after “EU crisis”: Ireland, Portugal? Spain?
New UK?
Threats:
Lack of clear long and medium term vision
Vague long term strategic mix
Ability to adapt on global trends
Regional instability (area of company investments and target markets)
Low-cost competition: inability to follow price war or to confront them with “value-added” solutions
Market Leaders: inability to follow fast pacing trends, technology, certification barriers
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